On March 10, 2022, representatives of China Dongfeng Motor Industry Import & Export Co., Ltd. and Norwegian Electric Way Company met at the "cloud" end to sign a memorandum of cooperation online to jointly announce the official landing of Dongfeng Motor Group Co., Ltd.'s high-end electric vehicle brand "VOYAH" in Norway. In the future, it will provide Norwegian customers with high-performance electric vehicle products and excellent service experience.
Ma Lei, deputy general manager (presiding over the work) of the International Business Department of Dongfeng Motor Group Co., Ltd. and China Dongfeng Motor Industry Import and Export Co., Ltd., said at the signing ceremony: "Norway's trip is the starting point for Lantu to go to overseas markets, and in the future, we will make unremitting efforts to launch a variety of Lantu products and platforms in more European countries to meet customer needs." ”
Torje Aleksander Sulland, CEO of Electric Way Norway, said: "We are very proud to join hands with Dongfeng Motor, one of china's largest car manufacturers--- to introduce VOYAH to Norway, Europe's first stop. We are very much looking forward to showing Norwegian customers a unique electric vehicle --- VOYAH FREE, which is a high-end car with good mileage and high-level equipment, and its luxurious comfort, intelligence and excellent performance will surely be loved by people. ”
For Lantu, a Chinese high-end new energy vehicle brand that has achieved the fastest speed from the local to the world, Norway is the first stop of brand globalization. Dongfeng Motor Group Co., Ltd. has set up a european project team for the export of electric vehicles, and vigorously promoted Lantu's overseas projects with special work in various fields such as products, markets, brand publicity, finance, and after-sales service. The project is a major investment by Dongfeng Group and will start Landu Motors' European journey in the mature and strong Norwegian market.
It is understood that VOYAH will open its first showroom in Klingenbergata, in the center of Oslo, Norway, and in other cities in Norway, VOYAH models will be displayed through the showroom and ordered online. The first model, the VOYAH FREE, will be unveiled in Norway in June and delivered in the fourth quarter.
Lantu can quickly land in the Norwegian market, and Dongfeng Group and its partners can be so confident, which is inseparable from Dongfeng's deep car-making heritage and solid research and development capabilities. As a high-end new energy brand under Dongfeng Group, since its inception, Lantu Automobile has adhered to innovation and change, and has run out of a sea and sky in the field of new energy with the incessant "Lantu efficiency". Focusing on the core technology of new energy vehicles, Lantu is creating a "source" for scientific and technological innovation. Whether it is intelligent architecture, vehicle safety technology, or battery system, energy replenishment technology, Lantu Technology has always been user-centric, strengthen research and development, implement co-creation, and always strive to bring users a better intelligent electric vehicle travel experience.
High-quality Landu car landed in Norway has been recognized by professional users, in early March, by the local European well-known brand car dealers in Norway sales manager, technology, after-sales and IT head of a total of 10 people expert team for the Landu FREE model for the Landu FREE model for the professional dynamic and static evaluation, the evaluation results show that the comprehensive product strength of Landu FREE and The European mainstream brand products are at the same level, some products and performance characteristics are better than competitors. The experts who participated in the evaluation were impressed by the Landu FREE, they believed that the FREE product seats are very comfortable, wrapped and supportive, the difference in steering force is deeply felt in various driving modes, the vehicle is very agile in the sport mode, the braking performance and wind noise are very good; this is the first model in the Norwegian market to adopt a triple screen, the operation logic is clear; the atmosphere creation and design of the car can meet the preferences of the Nordics.
While receiving professional evaluation and recognition, Lantu Automobile will also build an interactive community with local customers in Norway with a comprehensive and leading innovation and product quality, sales and after-sales service system, and ultimately achieve cooperation empowerment and common growth.
Lu Fang, CEO and Chief Technology Officer of Landu Auto, is full of confidence in the future: "Since 2014, smart electric vehicles have developed rapidly in the Chinese market. Norway's love of environmentally friendly culture and high recognition of electric vehicles provide a good foundation for VOYAH FREE to enter the Norwegian market. We want to bring quality products to Norway and provide users with more choices. ”
According to the plan, Lantu will gradually enter the European markets, gradually enrich the product layout, continuously improve product experience and user services, create a new "Chinese technology" label, and promote the brand to the world.