Gaohe recently announced its January 2022 sales, HiPhi X in January car market as a whole is relatively sluggish, still sold 550 units, although a lot of month-on-month decline, but still in the first camp of domestic high-end electric vehicles. What is the First Camp model? That is, electric vehicles that cost more than 500,000 yuan, but Tesla models are not included, such as the Model S and Model X.
From the beginning of not optimistic, to now get a relatively good sales performance, gaohe did the right thing? If the High HeHi car is hung on the Mercedes-Benz or BMW logo, how much can the car sell? The price that should be sold to the same grade of EQS will not be too much of a problem, so Gaohe is weak in the brand at the beginning, but what Gaohe is right is to insist on its established brand strategy when the brand has no popularity - persistence is victory, which is vividly reflected in Gaohe. Think about it, if Gaohe was frustrated and questioned in the early stage, because of anxiety and constantly adjusted its brand strategy, it would eventually fall back to a four-different positioning.
Secondly, the product strength of Gaohe vehicles is not bad. Although there were many cooler designs than Gaohe earlier, but those designs were more stuck in PPT and sample cars, but Gaohe really built the car, when you see the cool big screen and the door, whether you are the owner of Gaohe, you will have a sense of reassurance, and if you are the owner of Gaohe, or when you drive Gaohe on the road, the kind of scene that you have thought of before being pointed out has not appeared, there is no "embarrassment of social death", so it is much more practical to use the car.
In fact, when you really come into contact with Gaohe's car, you will even feel that this car is actually quite strong, at least in the process can not see too much fault, perhaps this is the Gaohe those automotive industry "veterans" retained the foundation of the car, and you will also feel that another direct benefit brought by the high price of Gaohe is that in fact, The materials of Gaohe are not bad, at least you can feel that in the visible and invisible places, Gaohe has worked hard. Of course, how well the integration works is another matter.
According to the information released by Gaohe officially, in the next few months, it will release a coupe product, with the foundation of the early HiPhi X, the launch of new products can be said to be logical and natural, but can Gaohe's brand currently support two products, or will the coupe make the dividend of electric Cross disappear? The competitors they face are all fierce characters.
Finally, although Gaohe's sales have risen, this is also relatively speaking, even if its sales exceed mercedes-Benz EQC and Porsche Taycan, what can this say? Mercedes-Benz and Porsche have a large number of other models on sale, and Gaohe, only these 550 units, from this point of view, whether Gaohe can persist, is still unknown, and continue to work hard!