Times make heroes.
In the more than ten years of the development of the new energy vehicle market, there have been hundreds of new brands, most of which are fleeting, and only a small number of brands have survived.
Gaohe Automobile, a brand born in the "chaotic world" of car manufacturing. At the time of its emergence, it did not stir up much waves; after the listing of HiPhi X, Gaohe welcomed the global electrification trend and became the ceiling in China's new energy vehicle market.
Heroes also create the times.
When all parties compete for the mainstream mass market, Gaohe has taken a different path, focusing on the new energy market of more than 500,000 yuan, and successfully achieved market segmentation, defining the electric luxury of Chinese brands and opening up a new world for Chinese brands.
It can be said that among so many car brands in the world, Gaohe is undoubtedly a special existence.
The Gaohe people call themselves the Dawnbreakers, like the newborn sun, they are energetic, confident and innovative. Therefore, they were able to overcome thorns and thorns along the way, and with a fearless spirit, they continued to open up in areas that had not yet been set footed by their predecessors, creating a new path.
Looking at the development process of Gaohe, since its establishment for more than 4 years, it has always insisted on bringing users a new experience of intelligent cars and created the Phenomenon of Gaohe in the industry. Since the start of delivery in May 2021, HiPhi X has continued to lead the sales volume of more than 500,000 luxury pure electric appliances, and has sold more than 5,000 vehicles so far.
Subsequently, Gaohe brought new experiences to users in the product and brand areas. In November last year, Gaohe once again brought a phenomenon-level work that exceeded expectations - Gaohe HiPhi Z mass production stereotyped car, continuing to consolidate the brand's position in the luxury market.
In March this year, Gaohe officially launched the brand evolution, following the "want to go higher", opening the era of "like to create" brand spirit, while driving Gaohe to create in-depth co-creation with users and continue to create subversive products.
It can be seen that Gaohe has always been a dawn-breaker and continues to create new value for the industry and users.
Change the world with creation
For all Chinese brands, there is a common vision in their hearts that they can break through the ceiling of domestic car prices and break the monopoly of foreign brands in the high-end market.
Gaohe has done this.
Based on the rapid development of China's automobile industry and Gaohe's own efforts in the automotive field, HiPhi X is already a domestic price ceiling. This is in line with the concept of the first stage of Gaohe - "want to go higher".
However, what is even more valuable is that Gaohe does not just stay on the surface. At a time when the automobile industry is ushering in a century of unprecedented changes, automobile companies are becoming more and more aware that continuous innovation and creativity is the most important core competitiveness of enterprises and the real moat of the brand.
Therefore, Gaohe put forward a new concept of "like to create". Gaohe realized that "selling more expensive" is by no means the ultimate goal of the brand, and Gaohe wants to achieve true industry leadership and higher value of Chinese brands.
This shows that Gaohe has a higher level of understanding of the mission of Chinese brands.
From the perspective of Gaohe, "wanting to go higher" means that life can be enjoyed or lying flat, but life can also constantly try new things, so that its own realm, enlightenment, and life experience can evolve to a higher realm.
In fact, whether it is Gaohe itself or Gaohe users, they are a group of people who "want to go higher". Dawnbreakers want to be able to challenge themselves, surpass themselves, and create products that are different from the past; users want to experience different products than before. The two meet because they are the same, thus stimulating greater energy and creating a closer connection between them.
"Like to create" means that Gaohe has both an ambition to go higher and the motivation to like to create. Gaohe not only wants to build a car that can run, but also hopes to create an extreme, even collectible work. It is also such a power that drives the HiPhi X to always be in an epoch-making position, even a car that represents the future.
Seeing the achievements of Gaohe HiPhi X, it proves the innovative spirit and dedication and perseverance of Gaohe, and practices the high concept of "ordinary people can do great things, only creation can change the world".
Start co-creation with technology
In the past two years, user co-creation has become a topic that various car companies are talking about, and car companies have laid out in the field of interaction with users throughout the life cycle, of which user co-creation is a very important point.
Waterdrop Auto believes that the benefits of user co-creation are very obvious, allowing users to participate in the work related to car creation, and can always maintain a close connection with users, so that users can get a better product experience. For car companies, it can also enhance users' feelings for brands and products. It's a win-win.
In the past, when the car only stayed at the level of tool attributes, the environment and technology did not support the development of user co-creation. Nowadays, both the external environment and the consumer mentality have changed, and the opportunity to achieve user co-creation has arrived.
What needs to be clear is that to really do a good job in user co-creation, enterprises must not only have innovative ideas, but also have technical support.
Today, Gaohe has put forward the concept of "like to create". At the technical level, Gaohe also has a solid endorsement, and its H-SOA super-body electrical and electronic architecture and HiPhi Play will be the strongest driving force for the co-creation of Gaohe users.
As early as the mass production of HiPhi X, Gaohe launched the H-SOA super-body electro-electrical architecture to support the diverse use scenarios and driving experiences of HiPhi X.
The advantage of H-SOA architecture is that it is equipped with six major computing platforms, Gigabit Ethernet, and develops software middleware to achieve soft and hard separation, so that the car, like Apple's mobile phone, can mobilize more than 500 sensors and more than 300 electronic control actuators through app to the greatest extent, carry out functional reorganization and mobilization, so that many vehicle intelligent applications can be developed.
This is also the most important value of E&E architecture, which is the basis for the realization of software-defined cars, which can enable a car to evolve and even customize each car. Gaohe H-SOA provides open interfaces and development tools that allow partners, third-party developers and users to mobilize the functions of each hardware, which is also a true embodiment of the value of co-creation definition.
Based on the H-SOA super-body electrical and electronic architecture, GAOHE has created the world's first graphical development tool for vehicle intelligent applications - HiPhi Play (former geek world), which is simple and easy to use, and users can easily combine functions to quickly develop, deploy and share intelligent applications, so as to achieve a thousand people and thousands of multiplier experience.
Since its official delivery on May 8 last year, Gaohe has created 2,000 scene cards with users, including self-driving trips, camping, weddings, etc. Over 500 suggestions contributed by users, 244 features were iterated. At present, the scene card has been downloaded and used more than 60,000 times, which can save users more than 6,000 hours of operation time. Among them, there are users who use a single scene card up to 65 times a day.
This is exactly what Gaohe expects, and really good software and systems are used, not designed and developed. The more frequently users use software, the more perfect the car's software and systems will be, and the value of the car will continue to increase.
Through H-SOA super-body electrical and electronic architecture, HiPhi Play and other leading technologies, Gaohe has created opportunities to co-create with users, so it can continuously improve the user's car experience and form a virtuous circle.
How to win the future?
When the new energy market was just emerging, the industry had countless times asked "what kind of new energy vehicles do people need?" ”
Of course, this answer is not the only one. But a good car brand, a high-value model, will definitely have common ground.
When we judge the development of an automobile company, the first thing to see is whether the enterprise can provide high-quality products and services and technology research and development capabilities, which is the basic skill of an enterprise.
The achievements of Gaohe's first model, HiPhi X, are obvious to all, and the second model, HiPhi Z, has also been unveiled, and its Digital GT features with digital life characteristics will continue to bring users a different car experience.
Corresponding to the evolution of the product line, Gaohe is also accelerating the expansion of terminal channels, service networks and charging pile cooperation. These business layouts will become the most reliable backing for the development of enterprises together with gaohe city boutique factories.
In this way, the basic skills of Gaohe are solid enough.
In addition, Gaohe has a lot of hidden hard power, which can make it go further.
Gaohe is a long-distance runner, since 4 years ago began to plan the brand and products in parallel, strategic thinking from the beginning is "brand and product go hand in hand", from the perspective of the industry, this is very rare.
Gaohe is also an all-round player, not only in technology research and development, brand building is a master, the company and strategic planning and operation and other aspects are also ahead of the industry. This is also the key to the success of the first battle of Gaohe, with complete systematic consideration, strategic planning ability and efficient execution ability, and consistent in four to five years.
It can be said that Gaohe has the necessary elements for a brand to go for a long time. Gaohe not only insists on precise polishing at the brand level, but also continues to lead innovation in the field of technology, create products that lead the times, and resonate with users and brands with the spirit of the dawner.
There is no doubt that Gaohe will surely create greater value for China's auto industry in the future.