Last night's Gaohe Spring Conference opened, and the key content brought by the whole conference was actually sorted out in three main aspects.
HiPhi Play, the world's first graphical development tool for vehicle intelligent applications;
The new HiPhi OS 2.0, the fifth OTA of the HiPhi OS software system;
The high-performance "digital life body" HiPhi Z GT debuted and will be the only mass-produced electric product with a price of millions in China;
Millions, or mass production? —HiPhi Z GT
First, let's talk about the HiPhi Z GT, a mass-produced electric vehicle with a million-dollar price.
In November last year, the HiPhi Z mass production model was officially released, which is the second flagship product of the Gaohe brand, featuring the "digital mecha", which is known as the world's first Digital GT with digital life characteristics.
Now, Gaohe's design team has taken inspiration from plots such as "Endless Racing Simulation Racing", "Tron Battle Record", and "Ready Player One", and has recreated on top of HiPhi Z to finally create the HiPhi Z GT.
In fact, there is no way to know the specific parameters of this car, endurance, size, etc., only from the concept map, this car is indeed full of mecha flavor, and compared to HiPhi Z is more sci-fi and combat, including applied to the carbon fiber front hatch, and equipped with a double giant spoiler at the tail.
Gaohe also said that the HiPhi Z GT will be the only million-level electric product in China! Millions, or mass production? At present, the most expensive domestic brand mass-produced pure electric products in China is Gaohe HiPhi X, with a top price of up to 800,000 yuan.
It should be said that the HiPhi Z GT is another "climbing peak" of Gaohe in terms of price. It's just that people can't help but ask whether it is necessary to develop an electric performance GT with a price target of one million in the case of a flagship model with a top price of 800,000. And can the HiPhi Z GT after mass production really support this price?
For consumers, are they willing to spend millions to choose an electric performance product designed by an automobile brand that has only been born for a few years?
In addition, when it comes to the Million Luxury Car launched by Chinese brands, in fact, it is not without precedent before, there are Weilai EP9, Hongqi S9, BAIC Arcfox-7, and the nearby GAC has just said that it wants to build a zero hundred acceleration of 1.9 seconds, priced at more than one million pure electric supercar.
Leaving aside the mass production capacity problems faced by these models, how much gain can they ultimately bring to the brand itself? It's also about putting a question mark.
Even similar to the Hongqi S9, BAIC Arcfox-7 these products are almost for the development of the product, because it is technically too large with their own main model generation is not related in the slightest, these expensive high-end goods are actually not even the brand totem, in the eyes of consumers, at most it is a car company to burn money to create a flashy gimmick, it is better to have an AEB on the car as standard.
It is true that the situation of Gaohe is slightly different, and its brand positioning has stood in a higher position in the current overall independent brand.
But even so, to try to go further, mass production of a million-level pure electric product, its mass production input costs can balance the benefits?
Of course, I hope that hiPhi Z GT can succeed, but I don't want its future meaning to be just a "brand totem" that is short-lived and shelved.
HiPhi Play
Last night's Gaohe Spring Conference also mentioned HiPhi Play, the earliest name of this feature is called "Geek World", which may be one of the most interesting ways to play on the so-called smart electric car.
On Gaohe's first mass-produced model, the HiPhi X, it has more than 500 sensors and more than 300 electronically controlled actuators, but how to maximize the use of such a rich hardware configuration for car owners?
HiPhi Play is a bit like "Lego bricks" of countless single pieces of hardware in the whole car at the software level, and then make it possible to decompose and recombine, and this time it upgrades the call to support more vehicle functions.
HiPhi Play is based on the H-SOA superbody electrical and electronic architecture, H-SOA is equipped with six computing platforms, Gigabit Ethernet, and developed software middleware to achieve soft and hard separation.
Through the software middleware to achieve soft and hard separation, you can use the APP to maximize the mobilization of more than 500 sensors and more than 300 electronic actuators, functional reorganization and mobilization.
Just like you can combine seat control, car lights, or DIY combination of other vehicle hardware functions, and finally form a new scenario-based application, and you can fix the combined function in the form of a scene card.
For example, through the seat, steering wheel, emergency call, facial recognition of the transfer can directly constitute an anti-intrusion security mode in the car.
The highlight of this cross-hardware functional reorganization and mobilization is that diyy freedom is very high, because H-SOA also provides open interfaces and development tools, which allow partners, third-party developers and users to mobilize the functions of each hardware so that many vehicle intelligent applications can be developed and adapted to more use scenarios. At present, Gaohe and Huqi have created more than 2,000 scene cards through HiPhi Play.
New HiPhi OS 2.0
Gaohe HiPhi X has been listed for 9 times, experienced 4 OTAs, accumulated 491 function points, and shared the situation in software OTA at last night's conference.
Gaohe HiPhi OS will usher in its fifth OTA, reaching HiPhi OS 2.0.
The new HiPhi OS 2.0 has 325 new or optimized function points, including multiple optimizations and upgrades in terms of human-computer interaction, visual design, intelligent scenes, and entertainment units.
The first is that HiPhi OS 2.0 adopts a new desktop Home 2.0, and the UI interaction adds a new bottom shortcut card Easy Bar design, which can be directly operated in one step.
In terms of voice interaction, through cooperation with Science And Technology, 30 seconds of continuous dialogue have been added, and a new security mode has been added, such as when the user leaves, it will enter the forgotten object detection and receive a reminder, and enrich more functions such as internal and online information query.
Secondly, the new HiPhi OS 2.0 launches a new scene chain, which can be combined again with a single scene card originally created through HiPhi Play, and users can also divide the settings of the vehicle through the scene, such as in the scene card, you can directly control the lighting or the rearview mirror.
In terms of entertainment, following Tencent Video and Station B, HiPhi OS 2.0 also ushered in a cooperation with ByteDance Entertainment, introducing massive videos, frequencies and audiobooks for HiPhi X, further enhancing the experience of the co-driver entertainment screen.
In general, the content of the new HiPhi OS 2.0 upgrade is basically reflected in the cockpit, not involving other areas of the body, before HiPhi X had an OTA upgrade covering 6 major sectors, including intelligent driving assistance, three electric aspects, door control system and so on.
Compared with the previous upgrades, the new HiPhi OS 2.0 is actually relatively single, and we will continue to pay attention to what major OTA upgrades hiPhi X will follow.