Text | Number Seven - Song
Electric vehicles are competing, but in the high-end luxury market, we only see the "concept model" that has not been listed for a long time. Chinese companies that can sell electric vehicles for more than 700,000 yuan have brought their own topics since its birth.
On March 31, 2022, Gaohe held a spring press conference. According to the general model of the industry, it is usually the introduction of high-end models first, and then backwards compatible. However, at this conference, Gaohe chose to continue to increase its size, launching a million-dollar future high-tech performance "new concept" GT - HiPhi Z GT.
At the press conference, Gaohe also repeatedly emphasized the somewhat childish word of "like to create". In the face of this enterprise that dares to do a second in the middle, the editorial department must definitely summarize this conference.
Why Does Gaohe repeatedly emphasize "like to create"
How did that sentence come about? Adults don't talk about likes, only about Money.
The reason why Gaohe said such a childish word is related to the engineer background of Mr. Ding Lei, the founder, chairman and CEO of Huaren Express Gaohe. Graduated from Fudan University majoring in solid state physics, he was the vice president of SAIC Motor Group, the general manager of Shanghai General Motors Co., Ltd., the party secretary and general manager of Shanghai Zhangjiang (Group) Co., Ltd., and a Kochi engineer came alive.
From my experience with engineers, it is normal for Gao He to say that he likes to create.
Because childlike spirits tend to inspire pure love and motivation, and products are more imaginative and refined, I want to know more than ever what they will do.
This year, Gaohe will carry out a series of activities and release new products, and there are many dry goods.
At the press conference, Gaohe announced a GT model based on HiPhi Z and a HiPhi OS 2.0 vehicle engine system that will be upgraded by the upcoming OTA.
GT (Grand Tourer, meaning luxury, Tourer means traveler) is a crossover style. Its first level of understanding is to have high performance, luxury, large space and comfort.
HiPhi Z GT is based on HiPhi Z and has strong basic qualities. HiPhi Z is a medium and large pure electric coupe of Gaohe, this crossover adopts a 2+2 seat layout, and the rear seats have a bit of an aviation business class feel, so the space and comfort are not too bad. As for the power performance, the HiPhi X accelerates by 3.9 seconds from 100 kilometers, and the GT version is bound to be higher.
In the era of electrification, GT has also been given a stronger level of technology, so this is the second meaning of GT. We may wish to do a test, when we put the Audi RS e-tron GT and the Audi RS together, can we feel that the former has a stronger sense of technology?
In the second layer of definition, the Gaohe design team is definitely a veteran player and has a high imagination. Inspired by Endless Racing Simulator, Tron Chronicles, and Ready Player One's DMC Time Machine, the HiPhi Z GT has a strong digital style.
Speaking of excellence, their recent OTA upgraded HiPhi OS 2.0 car machine system will be well demonstrated. According to the press conference, the HiPhi OS 2.0 car-machine system will have as many as 325 new/optimized function points.
Among these function points, I am looking forward to their new "30-second continuous dialogue" function, which means that the voice interaction system can not be woken up for more than 30 seconds after a wake-up, and even if you talk to other passengers during the period, it will not affect the issuance of commands. Do you think it's very similar to WeChat group chat? Group chat information is displayed in chronological order, so often the preface does not match the afterword, the car machine and the human brain can recognize the conversation with themselves, but can avoid a lot of misunderstandings.
Now the continuous dialogue function is more than 20 seconds, such as the ideal ONE is 20 seconds, and the Xiaopeng P7 is 25 seconds. The gap of a few seconds may seem small, but the voice monitoring of the car machine is not a small test
Gaohe Automobile wants to make an epoch-making product
Founder Ding Lei said that Gaohe Automobile contains innovative DNA in its blood, so after the establishment of the brand, it began to firmly take the road of pure electricity, high intelligence and high quality car manufacturing. The ideal and goal of Gaohe is to pursue the ultimate in creation and create epoch-making products with different future technologies.
The goal is so high, they choose to continue to increase the high-end, the launch of HiPhi X, HiPhi Z, HiPhi Z GT is also logical.
But to be honest, there are also companies with similar slogans. Where is the strength of Gaohe Automobile's upward development?
I think it has to do with their market reaction, positioning, temperament and technical characteristics.
The gaohe HiPhi X guide price is 570,000 to 800,000, and what it is determined to do is not only high-end cars, but luxury cars recognized by wallets.
There is no shortage of strong players in this field, you will directly face Audi, Mercedes-Benz, Porsche and other established luxury brands, and the Hongqi E-HS9, which was listed earlier than it, is also not to be underestimated. As a result, the market recognized the value of Gaohe HiPhi X. According to the information that has been released, in the first two months of this year, Gaohe HiPhi X won the monthly sales championship.
Of course, Gaohe has a good performance, which may have a certain relationship with the digestion of previous orders, but it can reach the top strongly, and we must give affirmation. Moreover, pulling the long line, Gaohe HiPhi X has officially opened delivery since May last year, breaking through 5,000 vehicles in only 10 months, and also setting a record for the fastest delivery speed of more than 500,000 Chinese luxury pure electric brands.
To tell the truth, the delivery speed is quite surprising to me, because the killer skill of Gaohe Automobile is to let users really feel the charm of "thousands of people and thousands of people". But this shows that they have enough flexibility (the special needs of users) in modularity (the basic characteristics of car manufacturing), which will inevitably test the comprehensive ability of the main engine factory.
Gaohe factory can cope with the demand for customization, I think it is related to the introduction of world-class advanced manufacturing equipment in Gaohe intelligent factory, and based on 5G, cloud computing and other information management systems.
Gaohe realizes the customization of industry-level parts. Its full-service chain cloud digital production operation management system MOM supports highly personalized and customized flexible production. Generate full-lifecycle digital vehicles for subscribers starting with parts, and seamlessly connect with factories for visual interaction and digital tracking of the production process.
The common car customization service is to support the personalized customization of elements such as exterior color, rim shape, and interior
Regarding custom production, it is not the first of Gaohe. Domestic examples such as Audi have been trying for a long time, and the reputation of OTD Audi personalized customization projects in the industry is also good. Interestingly, Gaohe has a higher degree of freedom, and can generate customization of the "firmware level" based on user preferences, and the car will be more fresh.
For example, users can use HiPhi Play to customize the vehicle mode, which can achieve a "fireworks show". Activating this mode, Gaohe HiPhi X can simulate the effect of fireworks by dispatching lights, doors, and sound systems. Another example is the opening combination mode of the rear door and the flying wing, which can also achieve scene customization.
In particular, these original models can be shared with other users through the situation card, we used to say that the car exchange circle, basically implanted software functions such as "WeChat, QQ music" to the car, but like the sharing of various parts of the control car, it is really fresh.
Gaohe revealed that since the official delivery on May 8, 2021, they have created more than 2,000 scene cards with households. Over 500 suggestions contributed by users, 244 functions were iterated. The co-created scene card covers many scenes such as self-driving outings, camping, daily commuting, parent-child outings, and festival celebrations.
At this spring conference, Gaohe once again emphasized their "like to create" brand attributes, based on HiPhi Play, they will further upgrade the co-creation experience and expand the use scenarios. In April this year, Gaohe will launch the HiPhi Play Creation Season, inviting users to create scene cards around different themes. In June, the HiPhi Play platform was launched to create more useful and interesting product experiences for SOA enthusiasts across the network.
It is clear that Gaohe hopes to continue to strengthen communication with users and car enthusiasts. This is a good idea, engineers set up a stage, users and car enthusiasts are deeply involved in car creation, whether it is the brand itself, or to promote the car culture, it is very beneficial.
summary
The tone of the HiPhi brand of Gaohe is a new luxury intelligent pure electric brand jointly created with relevant parties, especially users. It aims to establish a closer "relationship" between man and the world, and to create a "one" and different world.
We translate this sentence into an engineering language, which is intelligent pure electricity, high performance, high technology, customization, and deep user participation. The pace of product technology and development of Gaohe confirms that they are indeed building cars according to this principle. I hope that Gaohe can achieve better results in the field of high-end luxury pure electricity and contribute a powerful agent to changing the future travel of mankind.