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Some people say that the realm is the boundary, and the highest realm is to subvert the boundary with no boundary. Of course, this is a very idealized state. Especially at the moment of the epidemic, the body is trapped and cannot pursue poetry and distant places, and the boundless has become the yearning and pursuit of a better life in many people's hearts.
Perhaps from the insight into people's hearts, or perhaps from the imagination of the future electric life, "boundless" has also become the main keyword of the new electric brand conference of Guangqi Honda on March 29. On the same day, Guangqi Honda's new electric brand e:NP was also released, and the first model e:NP1 was also officially named Jipan 1.
In the view of Zheng Heng, executive deputy general manager of Guangqi Honda, "pole" represents the ultimate boundless, containing our inner desire for the unknown; "pan" represents surging by you, implying the collision of inspiration and concepts. "How to advance to guangqi honda's next mobile dream?" Our answer is: no boundaries by you. Breaking the boundaries of Guangqi Honda's previous career, taking the user as the center, carrying out vertical integration in all fields, and leaping to the comprehensive layout of the electric era in the four major areas of product research and development, production intelligence, sales channels and service models. ”
Electrification has become a common theme for the entire automotive industry. As early as last October, Honda China and two joint ventures jointly released Honda China's electrification strategy, launching a new pure electric vehicle brand "e:N". As the first model of the e:N series, the e:NP1 was also launched worldwide at that time, and the three concept cars of e:N Coupe concept, e:N SUV concept and e:N GT concept were also launched in the world, and these three concept cars will also be launched in five years.
For Guangqi Honda, which just completed the production and sales of 9 million vehicles last month, the release of a new electric brand can be said to be a new beginning. 23 years ago, the first global synchronous domestic Yayou line, the same year the country's first 4S store opened, becoming the first domestic car company to propose system service standardization, bringing World-class automotive products and services to Chinese consumers at the same time, but also subverting the previous "smorgasbord" sales and circulation form of Chinese automobiles.
Today, the subversives are subverting themselves again. From new products, new factories, new VI, new channels to new car life experience, etc., it can be said that Guangqi Honda is committed to breaking boundaries and truly realizing a comprehensive transformation to the era of electrification through "self-revolution". As Zheng Heng said: "Use the preparation to subvert the limit to surprise the world, and use the efforts of the amazing world to subvert the boundary." ”
Polar 1 redefines electric driving fun
Frankly speaking, in this round of electrification transformation, GUANGQI Honda did not go too early. However, its first shot and posture, people can't help but think of 24 years ago, when the Chinese auto market was just starting, many brands brought products that were several generations behind, and Guangqi Honda firmly introduced the sixth-generation Accord of "starting and synchronizing with the world", and formulated a very competitive price, making the market appear a hit and a car is difficult to find, laying a good start for GAC Honda to take root in the Chinese market.
In the past 24 years, GUANGQI Honda has created many "firsts" in the industry: the first to introduce global models in China, the first to introduce the "four-in-one" special sales service model, and the first to hold vehicle-to-vehicle crash tests and pedestrian protection crash tests in China...
All of this makes people look forward to the electrification transformation of Guangqi Honda. This pragmatic, dare to think and dare to do enterprise, will never be satisfied with following the trend, but will uphold the original intention of "user-centric", truly understand the needs of users, users think, and create the value and advantages that belong to GAC Honda.
In the new electric brand e:NP, "e" stands for energy and electric; "N" stands for New (new) and Next (evolution); and "P" stands for Prime, implying "extreme driving pleasure" and a new pleasant value experience.
This is also the difference between guangqi Honda Jipan 1 and other electric vehicles. In the era of electrification known as "software-defined cars", intelligence has become the focus of competition among car companies, and the more important driving pleasure of cars is often overlooked. Until then, no brand had driven pleasure as an important indicator.
As a brand established as a "technical research", Ji Pan 1 has a very obvious Honda value inheritance, that is, the persistent pursuit of driving pleasure. It adopts a new intelligent and efficient pure electric architecture e:N Architecture F, which integrates a three-in-one high-power drive motor, a high-capacity and high-density battery, a high-rigidity exclusive pure electric vehicle frame and a chassis platform, bringing an unprecedented dynamic experience.
Long Mingmin, a member of the R&D team of Jipan 1, said, "In terms of creating the dynamic performance of Jipan 1, even if the powertrain changes from an engine to an electric motor, it is the mission of each of our developers to continue and further carry forward the fun car of Honda's sports gene. Specifically, we combine the user's use scenarios 24 hours a day, 365 days a year, and consider the external environment changes of the four seasons of spring, summer, autumn and winter, and integrate more than 20,000 scene algorithms in the electronic control program of Jipan 1, which is 40 times that of ordinary electric vehicles. ”
Long Mingmin said that many passengers are prone to motion sickness by sitting on electric vehicles, so they constantly adjust the response and power output characteristics of the pedals, as well as through repeated adjustment of the seat system that supports the body and the suspension system that supports the whole vehicle, so that users can enjoy the confident acceleration brought by the high-torque motor at the same time, so that the change of body posture and the change of the attitude of the whole vehicle are integrated, and the integration of people and vehicles is truly realized, and the joy of driving at will is guaranteed to ensure the comfort and tranquility of passengers.
It is worth mentioning that in order to solve the problem that electric vehicles have no driving pleasure, The Extreme Pan 1 also added honda EV sound acceleration sound to the sport mode, which uses Honda's independently developed sound wave system to create a passionate and unfinished driving experience.
In the field of intelligence that is easier for users to perceive, the Jipan 1 is equipped with the largest 15.1-inch HIGH-definition ultra-thin bezel central control screen in the same class, as well as a 10.25-inch color full-LCD digital instrument panel, so that the Jipan 1 also has a sense of intelligence and futurism comparable to Tesla.
If you cover the logo of the steering wheel, who can believe that this is a Honda car?
Based on the e:N OS full-stack intelligent control ecosystem, Polar Pan 1 realizes the evolution from passive intelligence to active intelligence. e:N OS integrates Honda SENSING safe driver assistance system, Honda CONNECT 3.0 exclusive version of pure electric vehicles, and intelligent digital cockpit based on the over-the-top HMI system to build a new intelligent control ecology and bring peace of mind and comfort to the intelligent experience. In addition, the Polar Pan 1 is also equipped with Honda's first-launched DMC driver state perception system, which further enriches the driving experience by recognizing user expressions and interacting with the driver with temperature.
It can be said that on the track of electrification, although each brand has its own characteristics, GUANGQI Honda Jipan 1 will occupy a place with its unique driving interest positioning.
How to subvert borders with no boundaries?
The reason why it can redefine the fun of electric driving, I think, is not only closely related to the brand spirit that Honda has always adhered to, but also inseparable from the "user-centric" corporate philosophy that Guangqi Honda has adhered to for 24 years, as well as the unremitting pursuit of "exceeding customer expectations".
As we all know, in the current seriously inward-rolled car market, it is easy to make a blockbuster, but it is almost a fantasy to talk about each one becoming a blockbuster. But Guangqi Honda's models, from Fit, Lingpai to Accord, from Binzhi, Haoying to Odyssey, etc., can achieve each of them to become the leader in the market segment. As Zheng Heng said: "Taking the best products to impress customers, focusing on the strategy of fine products, and adhering to technological innovation are the secrets of Guangqi Honda's continuous growth." ”
It is driven by the boutique strategy that Guangqi Honda took 8 years from the first car off the production line to the first 1 million; the second 1 million took only 37 months... The ninth 1 million is shortened to 15 months, if it were not for the impact of the epidemic and the "lack of core", the annual sales of one million would be close at hand.
Some people say that a good fuel car is not necessarily a good electric car. In fact, GAC Honda has long predicted that in order to prevent the dilemma of "king" becoming "bronze", GAC Honda has made full preparations in the entire value chain. Subverting boundaries without boundaries is exactly what GUANGC Honda thinks and solves for electrification.
For example, in the research and development of Jipan, not only based on Honda's more than 70 years of technical accumulation and Guangqi Honda's 24 years of heritage, but also relying on China's unique advantages in electrification and intelligent talents, as well as partner resources, localization development and testing, in order to develop the most suitable electrification products in China. This research and development model that breaks the boundary between global resources and local resources is boundless research and development.
In terms of manufacturing, Guangqi Honda has also built a new new new energy exclusive plant, which will be completed and put into operation in 2024. With the blessing of Honda's "global quality manufacturing", the new plant also applies 5G network technology, introduces a number of advanced intelligent equipment and systems, and realizes rapid response to personalized product needs through "intelligent" innovation at the production end such as parts inventory, assembly site and logistics correspondence.
In terms of channels, Polar Pan also breaks the boundary between physical and virtual online. In order to better adapt to the purchasing habits of electric vehicle users, Ji Pan will fully adopt the online and offline dual-channel integration model to achieve a one-stop car purchase experience of car viewing, explanation, car selection and booking through the newly upgraded cloud showroom. At the same time, with the new offline electrified sales service stores and supermarket stores, etc., we will jointly undertake the user's full-cycle contact points.
In terms of services, Ji pan also makes full use of digital platforms such as the Guangqi Honda APP and the on-board intelligent guidance interconnection system to intelligently perceive the needs of the car in advance, and creates an ultimate service experience for users through worry-free and convenient means such as picking up and delivering cars and door-to-door service vehicles. Among them, the travel service will rely on the electrified sales service store to provide users with shared travel solutions.
It is not difficult to see from the above that on the track of electrification transformation, polar turbulence is by no means a show, but a real move. As Katsuying Moriyama, general manager of GAC Honda, said: "The e:NP series embodies GAC Honda's commitment to the electrification business. Until 2025, we will continue to produce EV models of the e:NP series at the pace of one new car per year. In the future, GUANGQI Honda will also provide new value brought by the e:NP series, as well as continue to launch various honda-specific challenges in the context of the new era. ”
epilogue
What the future will look like, no one can say. Especially today, when the epidemic is still repeated, "living in the moment" has become the consensus of many people. In this context, Guangqi Honda, which takes love, persistence and dream as the cornerstone of the brand, still lives up to expectations on the road of electrification, starting from the needs of users, breaking through the boundaries and the ultimate integration of products and values, so that joy still becomes the unique value that GUANGQI Honda gives to car owners.
You can always trust Guangqi Honda. I think that the determination and sincerity of GUANGQI Honda not only provide users with new solutions for travel, but also bring new development ideas to the electric vehicle industry, and allow Guangqi Honda, which is "in the post-9 million era", to continue to become a "dream companion" for consumers.