Exploring the High-end Home MPV Market New Odyssey Interprets "Home Gene"

With the rapid heating up of the household MPV market, "household use" has provided new development ideas for product diversification.

On December 27, the new Odyssey was launched, with a total of 5 versions launched, the market guidance price was 235,800-328,800 yuan, and two welfare car versions were sold on order.

"On the basis of inheriting the value of the original home MPV, the new Odyssey not only brings a new exterior interior design, but also carries the latest Honda CONNECT 3.0 intelligent guidance interconnection system, providing a new intelligent experience." In the view of Zheng Heng, executive deputy general manager of Guangqi Honda Automobile Co., Ltd., as one of the first high-end home MPV to enter the Chinese market, Odyssey maintains accurate insight into the needs of Chinese consumers.

It is understood that the new Odyssey series is equipped with the third-generation i-MMD hybrid system, front and rear LED headlights, double-layer soundproof glass for all vehicle windows, and SBW button electronic shifting.

As Zheng Heng said, in order to achieve the perfect transformation of high-end home MPV, it is necessary to bring users higher quality and refresh the high-end home MPV value benchmark.

He told reporters that as the pioneer and leader of home MPV, Odyssey has always paid attention to user needs. "In order to meet the aspirations and pursuit of higher travel quality of middle-income consumers, the new Odyssey has once again advanced, taking the family as the first perspective and tailoring the luxury travel life that every family can enjoy."

Some analysts believe that after the great enrichment of material life, middle-income consumers began to examine their own quality of life and seek a balance between material wealth and spiritual enjoyment.

"They have taste in their families, insist on their own interests and styles, and can also bring the enjoyment of textured life to the family; they are not only satisfied with their own pleasures, but also look forward to the family to enjoy together." Yuan Xiaohua, deputy general manager of Guangqi Honda Automobile Co., Ltd. and deputy general manager of the sales company, said that the new odyssey takes "loading the taste of life" as a product proposition, interpreting the taste of style, the taste of science and technology, the spicy taste of driving, the comfort of quiet space, the sweetness of getting together and the taste of peace of mind.

According to reports, since its launch in 2002, after 5 generations of product evolution, Odyssey has gained the support and trust of more than 650,000 users. Among them, the Odyssey Rui Hybrid, which was born in 2019, is the first oil-electric hybrid MPV in China, and the cumulative sales volume exceeded 100,000 vehicles in just over two years after its listing, and took the lead in achieving 100% hybrid sales of the Odyssey brand.

"Over the years, Odyssey's market share and high-quality strength have been obvious to all, and its high retention rate confirms the trust and recognition of users in Odyssey." The relevant person in charge of Guangqi Honda revealed that from 2019 to 2021, in J.D. In the "Rosewood Award • China Automobile Retention Rate List" released by Power and 58 Automobile, Odyssey ranked in the top three of the subdivision list, "its excellent quality strength has been authoritatively recognized".

In fact, with the liberalization of the three-child policy, especially in the context of the increasingly obvious trend of automobile consumption upgrading, the mid-to-high-end MPV market is becoming increasingly hot. "The product hotspot of MPV is changing from being too limited to commerciality before to the full field of business and home." Some industry experts have analyzed that the rise of the high-end home MPV market will surely open a new outlet for MPV. (China Youth Daily, China Youth Network reporter Xu Yajie)

Source: China Youth Daily client