Text | Jiangcheng lei less
Edit | Small balls
GAC Acura fell to the brink of delisting, e:NP1 polar 1 began to release satellites;
This time it is real, is it difficult to shout acura to move the real a few years ago, the annual sales of 100,000 vehicles in 5 years, just empty cannon?!
"Extremely turbulent, this time it is really moving"...
I don't know if it is to rhyme, or to say something important three times, at the launch of GAC Honda's new electric brand - e:NP and the first model e:NP1, Zheng Heng, the Chinese leader of GAC Honda, tirelessly repeatedly gave everyone the mantra of "Amway".
It can be seen that in order to ensure the success of the e:N electrification brand and the e:NP1, Guangqi Honda, including Zheng Heng, and even Honda China, hate to be able to suckle hard.
Zheng Heng, executive deputy general manager of Guangqi Honda
Even in order to appear more grounded and more convenient for Chinese consumers to remember, Guangqi Honda also pragmatically gave e:NP1 a Chinese name - Ji Pan 1.
Take Zheng Heng's words, "The ultimate is boundless, surging by you." The new slogan he shouted to Guangqi Honda after he took office, "Let the dream go further", has the same magic, very literary and artistic.
As consumers and melon-eating masses, we can't take the official words and pieces of soup words on the table of the manufacturer leaders too seriously. It's not a saying in the internet, "Seriously you lose."
Ask yourself, aside from the debut of e: NP and Extreme Pan, Zheng Heng is only at the press conference and in public, in the past 6 years, how many times have he said similar big words and cruel words?!
Extremely turbulent, this time it is really moving;
6 years ago, when Acura domestically settled in Guangqi Honda, Zheng Heng's elder brother, who had just been promoted to the position of the chinese leader of GAC Honda, also publicly shouted more than once that ACURA wanted to move the real thing, and the annual sales volume within 5 years rushed into the 100,000-vehicle club...
Zheng Heng has repeatedly put satellites for acura platforms
6 years later, Guangben is still Guangben, and Zheng Heng is still Zheng Heng.
Although in the past two years, there have been several rounds of big industry rumors to be transferred from Guangben (more generally, promoted to the core leadership of GAC Group), until the evening of March 29, 2022, when Gac Honda's most important electric brand and strategic new car launch conference, Zheng Heng still took the stage with no sense of violation.
What is even more ironic is that not long ago, the news about acura's offline terminal stores of various "broken bones", clearance and sale of Acura CDX, RDX and other products, in the industry and outside the wild spread, triggering hot discussions on the Internet, did not see Zheng Heng always come out to correct his name.
In fact, GAC Acura fell to the brink of delisting, and neither GAC Honda nor Zheng Heng himself responded positively to the concerns of the outside world, let alone proved with actions that the big words and grand goals that Zheng Heng shouted to the outside world a few years ago can continue to be taken seriously.
To put it bluntly, this time and another.
Around 2016 and 2017, when Zheng Heng had just jumped from the position of deputy general manager of GAC Honda to executive vice president, acura projects had just been finalized and handed over to GAC Honda for domestic production after fierce competition between north and south Honda, whether it was Honda China or GAC Honda, the confidence was bursting.
As Zheng Heng, the new generation of Chinese leaders of Guangqi Honda and the new official who took over the seal from Yu Jun at that time, zheng Heng, who took over the three fires of the new official, must show full confidence and boldness to the outside world.
Acura domestic can not finally be put aside, such as 5 years to do the first to 100,000 vehicles such a big word, first put to the outside world and then say.
In a word, the time has passed and the acura is about to be played "yellow", or more euphemistically, it has been strategically "abandoned" by Honda China and Guangqi Honda, why should the outside world and consumers go to the big words that Zheng Heng said in the past.
However, if the product itself is competitive and the North American market has achieved brilliant results, the Acura brand, under the premise of everything, has not been able to be played and played well by Guangqi Honda and Zheng Heng;
So as a full "latecomer and recruit egg" in the domestic new energy market, the key bones still belong to the "oil to electricity" e: NP1 polar 1, with what Zheng Heng always wished, "the ultimate boundless, surging by you"?!
In fact, not to mention compared with Tesla, Weilai, Ideal, Xiaopeng and other popular electric vehicle upstarts, even compared with ADI, Geely, Changan, GAC Aean and other domestic friends;
This e: NP1 Polar Pan 1, which is inextricably linked to the fuel version of Binzhi, in addition to hanging an H standard with its own "luminous" function, the real product strength and market competitiveness really cannot withstand scrutiny.
Can't say weak enough to explode, but really not enough to fight!
Don't believe it, look back at the e:NP1 Pole Pan 1 car, a comprehensive and rational analysis, look at Zheng Heng's new mantra - "This time is real", can not stand up to scrutiny.
Le Tease Observation:
Regarding e:NP1 polar 1, the following conclusions are thrown first:
e: NP1 Pole Pan 1 is indeed on the basis of the fuel version of Binzhi, the appearance of the design modification is more futuristic and technological sense, Honda Dafa's "art knife" is still impressive, spending the smallest price can still achieve such a good effect, the value of this level is undoubtedly over;
But sitting in the car, you will find that this big screen is still too "killing Matt", intelligent networking compared to Honda's own fuel vehicle products, there is a high probability of a qualitative leap, but with domestic cars and new forces is still not comparable.
The cramped spatial performance in the back row further "betrayed" the propaganda of Guangqi Honda's electrification platform...
In a word, e:NP1 polar pan 1 is at best a transitional product of "oil to electricity", and Zheng Heng also stressed that the electric chemical plant built by Guangqi Honda for electric vehicles can only be completed and put into operation in 2024.
The three major brands coordinated by Zheng Heng are only unique in Honda
In other words, Guangqi Honda's real pure electric vehicle products are to wait until 2024 to meet with consumers, and at that time, not to mention the new forces and domestic friends who are now popular, Xiaomi brand electric vehicles will also be officially listed.
However, for Zheng Heng, it is unlikely that he will continue to work in the position of Guangqi Honda until then.