Pictured, text Yangcheng Evening News all-media reporter Qi Yaoqi
During the Guangzhou Auto Show, Guangqi Honda accepted an exclusive interview with the media. It has been revealed that in 2024, Guangqi Honda will have a brand new electrification plant, which will also be Honda's most advanced electrification plant, hoping to be completed in 2024 and usher in full electrification.
Katsuyo Moriyama, General Manager of GAC Honda Automobile Co., Ltd. and General Manager of GAC Honda Automobile Sales Co., Ltd., Zheng Heng, Executive Deputy General Manager of GAC Honda Automobile Co., Ltd. and Executive Deputy General Manager of GAC Honda Automobile Sales Co., Ltd., Yuan Xiaohua, Deputy General Manager of GAC Honda Automobile Co., Ltd. and Deputy General Manager of GAC Honda Automobile Sales Co., Ltd. and Director of the First Business Headquarters, and Shodan Amano, Director of the First Business Headquarters and Director of the Sales Department of GAC Honda Automobile Sales Co., Ltd., attended and answered questions from the media.
Guangqi Honda has accumulated more than 8.5 million users, forming a considerable scale, advocating the full value of car life and its final landing effect? In this regard, Katsuyo Morizan said that Guangqi Honda has 8.5 million customers, which is the 23rd year since 1998. For the first time, the Accord model was introduced, and the 4S store sales model was introduced for the first time. It is because of our constant challenges and innovations that we have been able to win the trust of these 8.5 million customers. Previously, he won four full championships in the J.D.Power awards: IQS, SSI, CSI, and DAS. I believe that as long as you don't forget this, you will win the trust and love of more customers.
What is the development concept for the new pure tram e:NP1? Amano revealed that on October 13, Tian China released an electrification strategy and unveiled the e:NP1 model online, and this auto show Guangqi Honda was able to show the real car of e:NP1. The new car embodies the product value of the e:N series "Motion, Intelligence, Beauty", based on the e:N Architecture intelligent and efficient pure electric architecture, equipped with Honda CONNECT 3.0 and Honda SENSING, and adopts the new design language of e:N Design. In the future, with the arrival of a new electric vehicle production plant, it is hoped that e:NP1 can lead the accelerated development of guangqi Honda's electrification.
Guangqi Honda's electrification strategy has also attracted much attention. In this regard, Zheng Heng said that in 2016, the introduction of the i-MMD system began, and then the Rui Hybrid Alliance was established. Guangqi Honda is also ready to undertake Honda's future electrification strategy, and has formed a full matrix electrification product camp composed of hybrid, plug-in hybrid and pure electric. This time, the plug-in hybrid model Haoying Rui Hybrid e+, as well as the pure electric e:NP1, are also shown, and Hiromoto is ready to meet the electrification of the entire Chinese market. In addition, it is innovating electrified marketing and channel services. In 2024 we will have a brand new electrification plant, arguably Honda's most advanced electrification plant, which we hope will be completed in 2024 and usher in full electrification.
During this time, due to chip reasons, Guandao, one of the flagship SUVs, often does not have a current car, what are the future plans of GUANGQI Honda in terms of production capacity? Zheng Heng admitted that many customers especially like our Guangqi Honda models, but every car manufacturer will be affected by factors such as chips and epidemics to varying degrees. In the face of such difficulties this year, Guangqi Honda is also actively implementing policies and actively communicating, hoping to quickly restore supply, and its current production capacity is also gradually recovering.
Some people say that electrification is the first half, intelligence is the second half, what is the layout of Guangqi Honda in terms of intelligence? Zheng Heng said that in terms of intelligence, the leading Honda CONNECT3.0 intelligent guidance interconnection system has expanded its application, while further enriching the functions of Honda SENSING safety super sense system. Now, GUANGC Honda has entered a new stage of intelligent technology outbreak.
According to reports, Guangqi Honda's current intelligence has entered the ranks of the industry's TOP level, Guangqi Honda has deep manufacturing experience and reserves, on the basis of high-quality guarantee, intelligence is thick and thin. In addition, Guangqi Honda will introduce five e:N series electric vehicles in the next five years, and will continue to increase the sales ratio of existing hybrid models, including PHEV models. It is hoped that through the achievement of these initiatives, we will be as close as possible to the goal of carbon neutrality.
Yuan Xiaohua described that in the era of fuel vehicles, Guangben is ahead of the industry, and now it is the era of EV electric vehicles, and Guangqi Honda hopes to continue to lead the marketing model of the electric vehicle era. Under this premise, many innovative measures have been made for different models.
For example, the new Accord has adopted many DX digital marketing initiatives. Rui Hybrid Alliance held the third Extreme Challenge, and jointly with CCTV Finance to create the first full-process XR 4K live broadcast conference in the domestic automotive industry, and broadcast the process of refreshing the results of each hybrid model. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng Pie
Edit | Wang Danyang