Breaking the boundaries of R&D, production, channel and service, e:NP creates a new electric brand model for Guangqi Honda.
Author 丨 Michel
Edited by 丨 Dahua
Produced 丨 Automan Media
On March 29, Guangqi Honda held a new electric brand launch conference of "Pole Dongzhen" online, and e:NP was officially unveiled. At the same time, Guangqi Honda also released the Chinese name of e:NP's first model, e:NP1, Jipan 1.
Regarding the naming of the new brand, the two letters "e:N" represent "electric/energize" and "New/Next" respectively, which can be understood as Honda's new brand value system for a new era of electrification as the benchmark for the future; and the letter P gives Guangqi Honda's new electric brand a further standard "Prime" - the ultimate driving pleasure.
The release of the e:N series symbolizes the iconic matrix of Honda's new chapter in China, fully launching the electrification business, and the e:NP series contains GUANGC Honda's determination to the electrification business.
The establishment of the e:NP brand is a key battle for GUANGQI Honda's comprehensive layout of new energy strategy in the future, which contains a new understanding of the company's pure electric technology route. At the same time, in the four major areas of research and development, production, channels and services, GUANGQI Honda has broken the boundaries and innovated in a big way to create an electric vehicle brand model with GUANGQI Honda characteristics.
From establishing tradition to breaking tradition, GUANGQI Honda has spent 24 years practicing a corporate style of steady and steady fighting, seeking truth from facts and advancing with the times.
Breaking the industrial boundary, technical boundary, channel boundary, with the most in line with the current industry trend of the horizon observation, adjustment strategy, "unbounded" e: NP brand has the opportunity to bring unlimited possibilities for the development of Guangqi Honda in the next few years.
"Breaking the boundaries of Guangqi Honda's previous business, taking the user as the center, carrying out vertical integration in all fields, and leaping to the comprehensive layout of the electric era in the four major areas of product research and development, production intelligence, sales channels and service models." Zheng Heng, executive deputy general manager of GUANGQI Honda, elaborated on the landing strategy of gac honda's new e:NP brand, "In the electric business, we have been accumulating strength for a long time and are prepared!"
Zheng Heng, Executive Deputy General Manager of Guangqi Honda
Break the boundaries of R&D and integrate global and local resources.
After wave after wave of new energy technology iteration and market reshuffle, China has already owned the world's largest electric vehicle market, and has also spawned the world's most intelligent consumers.
In the core technology field of electric vehicles, including pure electric platforms, led by power batteries, China's local research and development capabilities have reached an advanced level, and a number of unicorn enterprises have been born.
Guangqi Honda has established a technology research and development driver in China that will affect Honda's global electrification process by using two major technology incubation bases, Honda Technology (China) Co., Ltd. and Guangqi Honda Automobile Research and Development Co., Ltd.
Guangqi Honda has carried out in-depth cooperation with the domestic battery industry and IT industry leaders, which has greatly improved the power technology level and intelligent and interconnected level of products.
It is reported that the e:NP series electric drive system will be integrated into more than 20,000 road scene computing environments, which is also one of the achievements of Guangqi Honda in integrating global research and development results with 24 years of car manufacturing experience.
Break the production boundary and connect the "quality manufacturing" and "intelligent manufacturing" channels.
Guangben "quality manufacturing" is synonymous with high quality and high standards, whether in the domestic market or in the global Honda system.
Over the past 24 years, GUANGQI Honda has created extremely harsh quality standards through its unique "extreme environment" + "extreme working conditions" dual limit verification mode, which has also brought long-term brand trust to GUANGC Honda users. Among the 9 million Guangqi Honda car owners, there are quite a few "whole family Guangben" families.
In the era of electric vehicles, on the basis of traditional "quality manufacturing", more advanced production concepts and production technologies continue to catalyze the iteration of Guangqi Honda's new production model.
In 2024, Guangqi Honda's first dedicated new energy plant will be completed and put into operation, or it may become Honda's highest standard electric vehicle production base in China.
In addition to fully docking the 5G channel and adopting the latest interconnection technology, the new factory will also introduce the latest electric platform technology and equipment, and carry out intelligent upgrading and innovation in the production encirclement field such as spare parts inventory, assembly process and logistics, so as to ensure that the production process is highly intelligent while fully achieving low-carbon emission reduction.
Break the boundaries of channels and work together online and offline.
Guangqi Honda's offline channels can be said to have been one of the benchmarks of China's auto market, creating a popular situation of the 4S model in China.
In terms of online channels, in fact, Guangqi Honda has already laid it in the early stage of the outbreak. The "Cloud Showroom" has made considerable contributions to Guangqi Honda's online car selection plan during the epidemic period, and the newly upgraded "Cloud Showroom" has provided real-time 3D interactive car viewing and audio interpretation services while also opening up online booking channels for the e:NP electric brand.
In addition to the traditional online and offline channels, GUANGQI Honda will focus on creating a new sales model such as exclusive electric vehicle sales service stores and supermarket stores that are more favored by current electric vehicle consumers in the future. It can be seen that Guangqi Honda is making every effort to dock user consumption models in the new environment in its own way.
Break the service boundary, continue to unite users, and create value together.
Different from the product-centric business model in the traditional commodity economy, the market value orientation under the tide of the experience economy is fully inclined to the full-cycle car experience. Just doing a good job of the product can no longer meet the needs of diversified users.
Guangqi Honda has always done a good job in creating fan culture and caring for the life of user cars. The GUANGQI Honda Dream Festival has been successfully held for three consecutive years and has gradually grown into one of the marketing brands with extremely high value in the GUANGQI Honda system.
The cohesion of users essentially comes from guangqi Honda's good product quality and service details. More than 600 special stores across the country not only maintain standards in traditional service items such as maintenance and maintenance, but also continue to strengthen digital networking and circle marketing, breaking the boundaries and coordinating service users.
R&D without boundaries, manufacturing without boundaries, channels without boundaries, wisdom services without boundaries, and e:NP that opens up the context will bring a new development pattern to Guangqi Honda from multiple links.
"The ultimate of 'pole' contains our inner desire for the unknown; the surging "surging" means the collision of inspiration and ideas." Zheng Heng explained the meaning of the name e:NP1 Chinese at the press conference, and also brought the debut of the first car of the new electric brand of Guangqi Honda.
Guangqi Honda summarizes the product force composition of e:NP1 polar 1 in the three directions of "movement, wisdom and beauty".
Developed by Honda's new pure electric architecture e:N Architecture F, e:NP1 Polar Pan 1 has the inherent advantages of native pure electric models, and under the joint research and development of China's top battery suppliers, battery efficiency and power performance are believed to reassure users.
In terms of electric drive and electronic control, e:NP1 Polar Pan 1 has made efforts to solve the current problems of electric vehicles, such as the vertigo caused by the lack of smooth power output curve, and strives to maximize the comfort of drivers and passengers while ensuring the performance of vehicles through the application of more than 20,000 scene algorithms.
In addition, the e:NP1 Polar Turbulence 1 also adds Honda EV sound to the sport mode, adding a certain driving pleasure to the vehicle.
In terms of intelligent interconnection and vehicle machinery, there is no doubt that Guangqi Honda has come up with the ability to look after the family. The e:N OS system is an organic whole after the e:NP1 polar turbulence 1 integrates the honda SENSING safety driver assistance system, the Honda CONNECT 3.0 pure electric vehicle version of the two core technology clusters and the integration of HMI intelligent digital cockpit technology.
e: The NP1 Polar Pan 1 is also equipped with Honda's first DCC driver state perception system, which further improves the level of human-computer interaction and may even be different from the same level of products. It can be said that in the technical configuration, e:NP1 polar 1 has been directly pulled full and has not been retained.
In the era of national aesthetics, the appearance of a car may directly determine its popularity. e:NP1 Polar Pan 1 uses Honda's new design language e:N Design, which has been outlined in many details in line with the tonality of electric vehicles. e:NP1 Polar 1 for the first time uses a luminous front "big H" logo, and activates the "Heart beat heartbeat interaction lamp language" of the headlights when charging, adding some cool scores.
More than 70 years of Honda, 24 years of Hiromoto, has been known for power technology, Guangqi Honda finally released a new pure electric platform brand e: NP in 2022, the first model e: NP1 Polar Pan 1 also unveiled the veil and officially showed its face.
In order to strike after the new energy, especially the pure electric battlefield, as Zheng Heng said, Guangqi Honda has been planning for a long time. From testing the waters to innovating, GUANGC Honda has been trying its own path of pure electricity, and now, the ultimate answer has been revealed.
By creating a new electric brand, GUANGC Honda's full electrification business movement has been played, to ensure that the strategy of one electric vehicle model a year has been deployed, when Guangqi Honda, a large-scale joint venture car company with a 9 million user base, has no hesitation in devoting itself to the electric business, for Chinese electric vehicle consumers, there is no doubt that it has brought more high-quality choices.
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