The French psychologist Édouard de Bono once said: There is no doubt that creativity is the most important human resource. Without creativity, there is no progress, and we will repeat the same pattern forever.
And creation and whimsical nonsense are only separated by a wall.
When we're tired of Musk's whimsical and unrealistic ideas, we might as well take a look at the creation story of Gaohe Motors.
On March 31, The Gaohe Spring Conference was officially opened. At the press conference, Mr. Ding Lei, founder, chairman and CEO of Huaren Express Gaohe, shared with everyone the story of "like to create" in the company's 4 and a half years since its establishment.
He highly summarized the brand pursuit and brand attitude of Gaohe Automobile into 8 words - "want to go higher" and "like to create".
So, what does such a passionate high-level cooperation bring us?
(1) Witness the creation of results
Remember what Ding Lei said, to make a product, you must make a product that is really useful to users!
Since its official delivery on May 8 last year, Gaohe and Huqi have created more than 2,000 scene cards. Over 500 suggestions contributed by users, 244 functions were iterated.
At this conference, the first innovative achievement of Gaohe was reflected in the user use scenarios.
The original scene co-creation platform "Geek World" based on H-SOA has evolved and upgraded to HiPhi Play, the world's first graphical development tool for vehicle intelligent applications.
In addition to supporting more vehicle function calls, the upgrade also provides users with an online simulation test environment for scene cards, a scene sharing function, and a new scene chain function composed of multi-scene cards.
Overall, this upgrade brings users a higher degree of development freedom and a deeper co-creation experience.
In addition, the million-level HiPhi Z GT in this conference is the world premiere, which is the latest achievement of Gaohe's re-creation on top of HiPhi Z.
As we all know, GT wind has a long history.
So, how can the million-level hiPhi Z GT be affirmed?
It is reported that the Gaohe design team took inspiration from the DMC time machine of "Endless Racing Simulation Racing", "Tron Battle Record", and "Ready Player One".
Stylistically, the HiPhi Z GT's black profile blends with the mech design to create an ideal futurism.
The revolutionary bilateral independent wind set wing gives the HiPhi Z GT an unforgettable functional shape.
A unique hatch with marble-textured carbon fibres further enhances the visual impact of the vehicle.
Compared with the Audi RS e-tron GT, I think the HiPhi Z GT definitely integrates more science fiction, combat and other elements, bursting out a richer sense of beauty, and the overall appearance is more high-end.
Secondly, because this car is based on the HiPhi Z, a medium-sized pure electric coupe, space and comfort performance do not have to worry.
There is also the HiPhi Z 100 km/h acceleration of 3.9 seconds, according to the past practice, the GT version will naturally be a little more fierce.
In the high-end tram market, practical technology is always indispensable.
The conference also introduced the fifth OTA upgrade that Gaohe is about to usher in, the new HiPhi OS 2.0 system, with 325 new or optimized function points.
The introduction of iFLYTEK voice engine and the addition of 30 seconds of continuous dialogue can make it more convenient for our drivers to issue commands.
In addition, following Tencent Video and Station B, HiPhi OS 2.0 has cooperated with ByteDance Entertainment, and massive content such as videos, frequencies and audiobooks can be displayed on the second screen, and I think such a trip must be easy and pleasant.
(2) The situation creates heroes, and heroes create the situation
Many people say that the high-end tram market is the most test of brand and product strength, and Gaohe is just shouting slogans.
However, we can see that in February this year, Gaohe HiPhi X sold 355 vehicles, once again leading the pure electric segment of more than 500,000 luxury brands.
Since the start of delivery on May 8, 2021, the cumulative delivery of Gaohe HiPhi X has exceeded 5,000 vehicles in 10 months, setting a new speed for the delivery of more than 500,000 Chinese luxury pure electric brands.
There is no doubt that whether it is sales performance or delivery speed, Gaohe is worth affirming, and it is not a slogan.
Secondly, regarding future sales, Ding Lei also said that there are more than 500,000 automotive products in the Chinese market, about 1.2 million units. If 30% of them are converted to electric, close to 400,000 units.
500,000 now there are few cars to choose from, if 10% of them buy HiPhi X, the monthly sales will be more than 2,000 units!
(3) Kung Fu shooting
If Musk's unreliable ideas can get a lot of fans, then Gaohe Ding Lei's solid high-end tram creation can naturally attract more Funs.
Today, it seems that Ding Lei went from a Fudan student to the former deputy mayor of Pudong New Area in Shanghai, to resigning, starting a business in the sea, and breaking away from the system, his enthusiasm and openness have never changed.
And Gaohe can make today's achievements is not accidental, it is precisely because Gaohe likes to create from the user's point of view.
When creativity is closely integrated with users, it is bound to be unstoppable!
Next, we hope that the brand influence of Gaohe Automobile will continue to increase, leading the high-end development of independent brands!