(Editor/Shao Shuai) As a new brand, the development of Gaohe in recent years is somewhat unexpected. With HiPhi X gradually gaining a foothold in the market, consumers are gradually familiar with and understand the brand and its model products. Originally thought that on the basis of HiPhi X, which was sold from 570,000 yuan, Gaohe would further explore the product structure and launch a volume model, but Gaohe did not seem to think so.
On March 31, The Gaohe Spring Conference was officially opened. During the conference, Gaohe recreated on top of the HiPhi Z, and the HiPhi Z GT, officially known as the performance of the digital world, made its debut. The HiPhi Z GT, which is known as a high-tech, high-performance and "new concept" GT model that is expected to cost more than one million yuan, will be more than one million yuan. In the current new energy vehicle market environment, is Gaohe's move a lofty or crazy radical?
The HiPhi Z GT is a new attempt at Collage's "Like to Create" philosophy
The industrial revolution has raised the development and application of the internal combustion engine to a new starting point. In today's era of the Internet of Everything, the continuous development of the Internet, the Internet of Things, new technologies, and intelligence has made the third scientific and technological revolution come like a tide. And Gaohe also seems to be focusing on creating more "future" products.
In late 2021, the High He HiPhi Z mass production final model was released. At the same time, as the second flagship product of Gaohe brand, the futuristic sense of shape and the "digital mecha" style on the posture also confirm its positioning of "Digital GT with digital life characteristics".
The HiPhi Z GT, which debuted online this time, seems to be more than limited to the concept of car building. It is true that in the era of new energy and intelligence, the products made by the high combination that "like to create" have become more interesting.
Returning to the design level of the GT model, the black profile is integrated with the mecha design to create a futuristic character. In terms of details, the mecha shape highlighted by the bilateral independent wind set wing is also unforgettable. In addition, the unique hatch with marble textured carbon fiber is even more visually exciting.
In the underlying logic of the design, it is the brand attitude of "like to create" upheld by this car company. A young design team in the new era does not need to conform to the old design concept. In addition, the design inspiration from "Endless Racing Simulator Racing", "Tron Battle Record", and "Ready Player One" is undoubtedly the best way to help the HiPhi Z GT become a strong performance player in the digital world.
Judging from the existing information, in the creation of texture, Gaohe material designers have collected a large number of the latest and most fashionable materials from all over the world as inspiration for the research and development of new materials.
For example, relying on the principles of 3D knitted fabrics, Gaohe has developed a unique material, Nappa's premium leather with a color-changing metal coating, which gives the HiPhiZ cockpit an extremely sci-fi immersive experience. And this, too, is expected to continue on the HiPhiZ GT.
The list goes on and on. But more information about this GT model will be gradually disclosed in the future. At this moment, people can't help but ask: Gaohe's attempt this time, right?
Abandoning the volume of competition to promote the brand & product as a whole?
Entering 2022, the fight in the era of new energy vehicles has begun. Many manufacturers at this moment will touch the price of the product to 300,000 to be careful, and HiPhi Z GT is going against the water, after the pure electric market of more than 500,000 yuan has stabilized, successively with HiPhi Z and HiPhi Z GT as assistants, hoping to promote the overall upward trend of the brand and products.
For the market, the threshold of HiPhi X is not low, but the high merger did not explore the market, but continued to implement the route of the brand's upward breakthrough. At present, the million-yuan positioning of HiPhi Z GT seems to have become a trend, and for the "million-level" gift brought by Gaohe, it will once again refresh the "ceiling" of new energy pure electric models in the Chinese market.
If the competition in automotive products in the past was "inner volume", then Gaohe's HiPhi Z and HiPhi Z GT are changing tracks again and again. When the high-positioned HiPhi X is available, the market may still be skeptical of it. After experiencing the verification of market sales, Gaohe still occupies a "jianghu position".
At the same time, the design sense of the digital mecha cockpit, the high-intelligence multi-dimensional automatic induction system, the interactive fun of "digital intelligence", etc., are all incorporated into the HiPhi Z of Gaohe, so that the mainstream products of the current new energy vehicle market have a huge gap with HiPhi Z in terms of gameplay. It can be seen that in hiPhi Z, Gaohe will compete in the track and replace it quietly.
On the other hand, the emergence of the HiPhi Z GT will not be a model that provides much profit for Gaohe. But the value of the HiPhi Z GT cannot be ignored. It is not only another jump replacement of Gaohe on the competitive track, but also a cornerstone for building the overall image of the brand.
In addition, the new HiPhi OS 2.0 system and scene co-creation platform - HiPhi Play, which were presented at the conference, will bring higher development freedom and deeper co-creation experience to gaohe's "players", and strive to let users truly feel the charm of "thousands of people".
Write at the end:
In the era of new energy vehicles, the consumers to be faced are no longer the traditional pragmatic consumer groups. In this era, the needs of "players" will be high-end, performance-oriented, high-tech label new energy models need to be understood and adapted. Today's Gaohe, with the seemingly radical HiPhi Z GT, is doing a lofty thing.
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