User co-creation provides unlimited imagination for automobile companies, and Gaohe Automobile allows more users to deeply participate, which greatly enhances the user stickiness of the brand.
If I had to choose the most impressive new power product from a design point of view, I would choose Gaohe Automobile. At the 2020 Guangzhou Auto Show, Gaohe Automobile's first product, HiPhi X, was unveiled, and the super cool NT spread wing door left a deep impression on Brother Reel. In November last year, Gaohe announced the HiPhi Z mass production stereotype for the first time, and the design style of the highly restored concept car is indeed cool enough to be sci-fi.
It is reported that the HiPhi X with an average transaction price of 700,000 yuan has delivered more than 5,000 vehicles to users in only 10 months, setting a record for the fastest delivery speed of more than 500,000 Chinese luxury pure electric brands. Brother Yuan believes that relying on products alone is not enough for Gaohe Automobile to quickly base itself on the domestic new energy vehicle market, and the user co-creation thinking that Gaohe Automobile has always adhered to is the key to grabbing market share in the new consumption era.
On the evening of March 31, the Gaohe Spring Conference was released online, not only revealing more information about the flagship product Gaohe HiPhi Z GT, but also releasing the scene co-creation platform HiPhi Play and the new vehicle and machine system HiPhi OS 2.0. It is not difficult to see that this conference is still inseparable from the two keywords of "creation" and "co-creation".
Deep co-creation, continuous evolution
The HiPhi X is officially defined as an "evolvable supercar SUV", and since it is "evolvable", it means that the model itself has a certain learning ability. It is understood that HiPhi X can call more than 500 sensors and 300 actuators to participate in scene co-creation, and users can call and combine different functions according to their own needs, truly achieving "evolution".
Since the start of the delivery of HiPhi X in May 2021, Gaohe Automobile has iterated over 244 functions and created more than 2,000 scene cards through more than 500 suggestions contributed by users. The so-called scene card, we can simply understand as a variety of car modes, the provision of multiple scene cards for the owner to save more than six thousand hours of operating time.
In order to expand the use scenarios and further upgrade the co-creation experience, Gaohe has evolved and upgraded the original scene co-creation platform "Geek World" to HiPhi Play, the world's first graphical development tool for vehicle intelligent applications. Compared with the original "Geek World", HiPhi Paly provides users with a new scene chain function to match the various car scene needs of car owners.
In addition, in terms of vehicle and machine systems, HiPhi X has experienced four OTAs since its launch, accumulating 491 functions, and at this conference, Gaohe Automobile announced that HiPhi OS will usher in the fifth OTA - the new HiPhi OS 2.0. In addition to supporting the newly launched scene chain, the new car machine system will also add functions such as 30s continuous dialogue, safe car mode, and cooperation with ByteDance Volcano Car Entertainment, so as to create a more convenient, more comfortable and more intelligent car machine system.
High-he-he-HiPhi Z GT price or over a million
At the press conference, Gaohe Automobile announced the preview map of Gaohe HiPhi Z GT, the new car is based on Gaohe HiPhi Z, positioned as a medium and large pure electric car. Judging from the trailer content, the overall shape of the Gaohe HiPhi Z GT is more sci-fi than the Gaohe HiPhi Z, and the tail is equipped with a very three-dimensional spoiler, which is expected to reduce the wind resistance and increase the tail downforce.
Officials said that the Gaohe HiPhi Z GT uses a carbon fiber front hatch with a marble texture, and the design team took inspiration from the "Endless Racing Simulation Race", "Tron Battle Record", and "Ready Player One" DMC time machine, and the product price may exceed the million level.
As the flagship model of the brand, Gaohe HiPhi Z also uses a unique material - Nappa high-quality leather with a color-changing metal coating, which can achieve the visual effect of many domestic flagship mobile phones, which is also the industry's first color interior material.
Write at the end
After the test drive hiPhi X, the first impression was "the prepared 'old driver'", Gaohe HiPhi X fully possessed the qualities of a luxury pure electric SUV, especially the main double redundant automatic driving assistance system. Compared with other new car-making forces, although Gaohe Automobile shot late and the price of the first product was relatively high, it provided an excellent experience matching with the price so that Gaohe HiPhi X successfully laid a differentiated advantage, and under the insistence of user co-creation thinking, the current market performance is still on the rise.
User co-creation for the automobile companies to provide unlimited imagination, Gaohe automobile let more users deeply participate, greatly enhance the brand's user stickiness, with the car companies for consumer demand continues to deepen, from the product to the service level will usher in a qualitative leap, which makes people more look forward to the future of Gaohe automobile.
(Text: six)