On November 12, 2019, Xu Jiayin used these 5 sentences to convey such a signal to the world: Evergrande, there is money! Have faith! Hengchi will become a leading enterprise of new energy vehicles.
At that time, Xu Jiayin was full of spirits, and at that time, Evergrande Group was even more financially powerful - "to build ten major vehicle and parts supporting production bases, synchronously develop 15 models, invest 45 billion yuan in the next three years, and the first model "Hengchi 1" is planned to be unveiled in the first half of next year and achieve mass production in 2021."
Three years have passed, Evergrande debt thunderstorm, 45 billion spent a claw to dry the hair net, but Hengchi 1 failed to mass production in 2021 as scheduled, originally, thought that this big show has come to an end. But didn't expect it...............
On March 22, 2022, Evergrande New Energy Automobile Group held a mobilization meeting, and Xu Jiayin, chairman of the board of directors of Evergrande Group, put forward a request: "The automobile group should work day and night, work hard for three months, and on June 22, it must achieve Hengchi 5 mass production." After this blockbuster news was announced, Hengchi Automobile became a hot spot again.
Evergrande Automobile's slogan is as loud as ever, but I think many people, like me, still have doubts about this brand in their hearts.
First of all, brand port, if you want to build a good car, a stable corporate environment is essential. And now, it is no longer appropriate to describe Evergrande Group by demolishing the east wall and supplementing the western wall. Originally wanted to sell but not limited to Evergrande property and Evergrande automobile business, the result was no one to take over, so Evergrande sold the electric system transmission company e-Traction and wheel hub motor manufacturing company Protean Electric, liquidated Hengteng, raised 3.2 billion Hong Kong dollars in two rights issues, and even the sales scale of the old bank's real estate was planned to be reduced from 700 billion yuan to 200 billion yuan within ten years, and all the funds and manpower were concentrated in the Tianjin factory to ensure the production of Hengchi 5.
But in the field of car building, having money can only guarantee that you can live, not that your products will sell on fire!
From the product point of view, Hengchi 5 length, width and height are 4725mm/1925mm/1676mm, wheelbase is 2780mm, and it is equipped with 21-inch tires and low wind resistance rims. In addition, the new car is available in 7 colors in appearance, all of which are two-color collocations, and also offers three kinds of wheels of 18 inches and 21 inches.
In terms of power, the maximum power of the new car motor is 150kW, 0-100km/h acceleration of 7.8 seconds, equipped with a 72.8kWh battery pack, clTC comprehensive cruising range of 602km.
Interior, the new car adopts the "triple screen" design language of 10.25-inch dashboard, 14.6-inch central control screen and 10.25-inch passenger screen, which is highly similar to the design of Mercedes-Benz EQ electric vehicles, and a large number of leather or soft materials are used in the car, which is in line with Evergrande's understanding of "luxury".
In terms of configuration, the new car is equipped with AGS active grille, mobile phone wireless charging, panoramic sunroof, interior mood lights, 8 speaker speakers, 5G on-board interconnection system, imitation suede seats, electric adjustable seats with heating, ventilation and memory functions, and power sensing at the tailgate. In addition, the new car will also have an L2.5+ level of driver assistance system.
At first glance, some of the other cars have a Hengchi 5, but if you think about it carefully, if it were not for the desire to "try the early", I am afraid that no one would buy a new brand model that seriously lacks the highlight configuration. Hengchi 5 positioning A-class SUV, priced below 200,000 yuan, which means that in this price range, Hengchi 5 to face a large number of strong models such as BYD Song Pro EV, Xiaopeng G3, etc., even if it is a bad ID.4, whether it is the appearance, configuration, or performance and endurance, Hengchi 5 may not be able to face the hard. Everyone can see that a person as shrewd as Boss Xu can not be clear? In other words, is Xu Jiayin really so confident about the future of Hengchi?
Indeed, Evergrande's investment in automobiles is indeed quite a lot, but it is not difficult to see from the fact that it was intended to sell the automobile business in August that Xu Jiayin intended to abandon the car to protect the marshal. Now, concentrated resources to ensure the smooth production of Hengchi, a large part of the reason is that the pure electric vehicle production qualification owned by the Tianjin factory is about to expire. And if there is still no model to complete mass production and enter the market before expiration, this qualification will also disappear with the wind, which is equivalent to, the money is gone! Boss Xu is now short of money, can he bear it? Now the best approach is of course to take advantage of the production qualification is still there, to make a mass production car, renew the production qualification, and then wait until the opportunity is ripe to directly package the production qualification together with the automobile business to sell, in case Hengchi 5 sales are good, you can take the opportunity to raise the price, sell a good price to repay the debt to the group to continue to live, kill two birds with one stone.
Just as a sentence in the TV series "Celadon Porcelain", which perfectly interprets the current mentality of Boss Xu", "What is a businessman, everything can be discussed", a shrewd businessman, Boss Xu said that mass production, even if it looks at the face of qualifications and money, it will be mass-produced, as for wanting to rely on Hengchi automobile to save Evergrande, more is the speculation of "eating melon masses", Boss Xu himself is afraid that from beginning to end, there is no such idea.