In the blink of an eye, 2021 is coming to an end. This year, although the entire car market is still full of many instabilities, including the haze of the epidemic, chip shortage, etc., it has not hindered the emergence of a batch of new cars, so that the market with increasing homogenization has always remained fresh. Next, we selected ten models with high volume and talked about why they may not sell well, but why they attracted everyone's attention.
Tesla Model Y
The existence of Tesla seems to be a "nightmare" for a number of new forces and even traditional luxury brands, especially after the official production of factories in China, the multiple reductions in the price of Model 3 have made it penetrate the market with lightning speed and become a new generation of "street cars" on the road. At the same time, the price of model 3 also affects the pricing of new energy models at the same level to a certain extent.
Model Y as the second domestic model, although the SUV category and the Model 3 sedan form are incompatible, but from the styling design point of view, it is not difficult to see that there is no substantial difference between the two, including the interior is the same, more like the Model 3 after pulling up the look. Thanks to the model Y SUV structure, it will be better in terms of spatial performance than the Model 3. Therefore, at the beginning of the listing of Model Y, many media have made Flags: in the case of a small price gap, the future sales of Model Y will inevitably be stronger than that of Model 3.
Sure enough, the Model Y, which went on sale in January this year, has sold more than 130,000 units in the first 11 months, including 23,117 units last month, compared with 121,000 and 8,615 Model 3 figures in the same period. The mediocre interior, few configurations, and sloppy Workmanship Model Y continues to conquer consumers with Tesla's enigmatic tech brand magic.
Mercedes S-Class
Luxury flagship executive sedans like the Mercedes-Benz S-Class are actually far from ordinary consumers. However, the strength of the Mercedes-Benz S-Class replacement has been very rare in the BBA in recent years, so consumers are quite concerned about this model that can define luxury. Unfortunately, most consumers do not buy the innovation of the Mercedes-Benz S-class, believing that the nominally youthful exterior design does not meet the calm temperament of the S-class, and the aura is much weaker than that of the previous generation.
In addition, the 2022 base model, which was launched last month, no longer provides 3.0T power, and the emission reduction is 2.5T, which is indeed a loss of license. At the interior level, the new S-class can still keep its duty, which perfectly interprets the luxury heritage of the brand, and the achievements on the scientific and technological intelligent configuration have also been further upgraded.
Of course, no matter how much the general public controversy over the new generation of Mercedes-Benz S-Class, for the potential users it really targets, it does not care at all whether the appearance of the new car is enough to be aura. After all, the distinguished Mercedes-Benz S-Class customers often have an extraordinary temperament themselves. And as long as it is a Mercedes-Benz S-Class, what other ordinary people care about is not important.
Trumpchi Shadow Leopard
The popularity of the shadow leopard is no accident. As we all know, independent brands want to share a piece of the car market, but there have not been too many bright results. After experiencing the dismal experience of the GA series of cars, GAC Trumpchi chose to develop a sports family car that caters to the preferences of today's young people.
In order to break the niche fate of sports cars, Trumpchi has worked hard for the marketing of Shadow Leopard, including inviting "100-meter flyer" Su Bingtian to endorse the vehicle, and the listing also coincided with Su Shen's amazing performance of 9.83 seconds at the Olympic Games, and the shadow leopard that seamlessly echoed it even changed the original entry-level version of 98,800 to 98,300, and suddenly countless fans.
In addition, the Shadow Leopard is indeed a more characteristic model. In addition to the sharp appearance, the fastest zero-hundred acceleration on the 1.5T engine can achieve 6.95s, and it also has the function of opening and closing valves. To be honest, every time the throttle is slammed, there is an adrenaline-pumping exhaust sound, which pleases many young consumers.
Toyota Syna
The news of Toyota Saina's domestic production has actually been popular for a long time, and people's expectations for it are quite high. On the one hand, it may be a hot seller in North America, on the other hand, domestic household MPV of this size like Xena is very scarce, in view of the existence of Toyota's MPV products with such a high level of Alpha, ordinary consumers are naturally very optimistic about the prospects of Xena, thinking that according to Toyota's understanding of MPV, Xena's home literacy should be guaranteed, and by the way, it can thwart the sharpness of the household MPV market of the same level Odyssey and Alexand.
As you know, the pricing is higher than the household MPV of the same level as Odyssey and Alexon, and it is also necessary to increase the price of the car in the terminal market, which is difficult for consumers to accept. Xena has also gone from the original people to the collective boycott today, and the sales volume is still a mystery.
BYD Qin PLUS DM-i
Earlier in the shadow leopard there mentioned that the domestic independent brands in the car market depressed, in fact, this year has made a lot of progress, in addition to the shadow leopard, but also include Roewe Ei5, Geely Xingrui and Emgrand and so on. Among them, I think the biggest dark horse is BYD Qin PLUS, first light up the sword, last month BYD Qin PLUS accumulated sales of 28151 vehicles, ranking fifth in the monthly car sales list, is in addition to the pure electric Wuling Hongguang MINI EV in addition to the only list of top ten independent brand models.
The popularity of Qin PLUS is attributed to the super hybrid DM-i technology equipped by BYD at the beginning of the year, which gave this plug-in hybrid model priced at 10.58-14.58 million, and official information shows that the minimum 100 kilometer fuel consumption is only 3.8L, which is better than the higher price of the same level of Shuangtian hybrid model. As the super hybrid DM-i technology radiates to more of its models, BYD's future has become more promising with a major breakthrough in sales this year.
Citroen Versailles C5 X
This was originally an ordinary crossover model, and the monthly sales were only a few thousand. But the reason why the heat is not reduced is because people see the dawn of the Fate of French brands in China, and for domestic consumers, it is indeed a long time to see the sales of Versailles can quickly break through 1,000.
The legal system is originally a very contagious brand. Versailles can quickly break the game because of its tailor-made for Chinese consumers. As a B-class car, its starting price is only 143,700, which is undoubtedly quite affordable. What's more, even if it is an entry-level model, Versailles basically pulls the configuration full, so that "entry is high-end", including cruise control, panoramic sunroof, full LCD dashboard and so on. Versailles has made a B-class car so sincere, what reason do domestic consumers have to resist?
Gilly Star Cross L
With Geely Xingrui's pearl jade in front, the success of Xingyue L seems to be expected, not to mention the SUV market where domestic brands are more popular. Xingyue L is completely imitating the set of dimensionality reduction play of Xingrui, the whole series is equipped with a 2.0T engine, a proper B-class car size, but it classifies itself into the A-class car positioning, and the same is true in terms of price, the price range of 13.72-18.52 million, punching independent A-class, kicking joint venture B-class is not a problem.
What makes Xingyue L's face shine even more is the technical blessing from the luxury brand Volvo, which is the same as XC60, which is also based on the CMA platform, and has also been ridiculed by many netizens as the Geely version of XC60. Today, the monthly sales are basically stable at about 10,000 vehicles, and in the future, when the chip shortage is alleviated and the production capacity accelerates, sales are expected to continue to rise steadily to a higher level.
Extreme Kr 001
The new energy market has never lacked topics, but for the Pure Electric Models of Chinese brands listed this year, there are few with such weight as The Extreme Kr 001. Extreme Kr 001 adopts a very unpopular hunting car structure, vaguely remember that in the early days of the debut, there were media invited by the manufacturer to test drive it admired, driving fun limit is very high, different from the general new forces, and even lifted it to a degree comparable to the Porsche Panamera.
As for the real situation of 001, we can't study it for the time being, but its functional configuration, gimmicks, etc. are really outstanding. For example, the function of automatically closing the door when you step on the brakes looks quite wow, but it is understood that the technology is not yet mature, and sometimes it may not recognize obstacles that cause the door to be scratched, and it is waiting for the OTA upgrade to be solved. Secondly, the Krypton brand is separated from traditional car companies, but also let consumers have more confidence in its hardware tuning, since the opening of reservations, the order volume has been high. Recently, there have been successive deliveries, and I look forward to more real user experience sharing.
Volkswagen ID family
This year, Volkswagen has embarked on several new pure electric cars, including ID.4, ID.6 and ID.3. Not only is Volkswagen full of confidence in itself, but even we believe that traditional car giants like Volkswagen will not lose their strength to new forces after pure electric power. Contrary to expectations, despite the high efficiency of Volkswagen's launch of new cars, sales performance has fallen far short of expectations. As a result, there were many discordant voices such as requiring employees to digest internally and discounting sales like traditional models.
However, it is not denied that in the pure electric transformation of traditional brands, the public's response is the most positive. Although the current sales performance of the Volkswagen ID family is not satisfactory, it is on a correct development path, and it has exceeded 10,000 in the past three months, showing signs of improvement. It is believed that with the extraordinary creation of Volkswagen in the field of traditional fuel vehicles, the influence of the new energy ID family in the domestic consumer market will also increase day by day.
Last one: It's up to you
After pondering for a long time, who should leave the position of the tenth model, after all, this year, there are indeed many models with topicality. For example, the new Toyota Highlander, its seven-seat SUV benchmark place can be maintained? Another example is hyundai's exclusive Chinese model Kusitu, which is unknown but sells 3,000+ vehicles a month, giving us a big surprise, breaking into the top ten of the MPV version, which is completely different from the fate of Kia Jawa, which is also Korean. There is also the Ford EVOS, which is also a model that is enough to change the sluggish image of a brand.
In other words, which one would you pick?
Figure | Sourced from the web
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