Car Review Observation, Car Review Agency, No. 534
Foreword: With the advent of the domestic three-child policy, many consumers often give priority to large size and spacious space when buying a car, which also leads to a more high-end, comfortable MPV gradually becoming the user's preferred model. As a result, the MPV market, which has been silent for many years, suddenly became lively, and many new cars were launched, whether it is a joint venture or an independent brand, and 2021 is called the first year of MPV.
However, not every MPV can successfully get a piece of the pie, such as Beijing Hyundai Kustu and Kia Kahua's sales have been flat.
In stark contrast, Dongfeng Honda, who has been working in the MPV market for many years, has shown the leader of the mid-to-high-end MPV with the dual positioning of IKEA.
According to the sales data of the Association, in the past 2021, the cumulative sales volume of Ai Lishen reached 52214 units, an increase of 20% year-on-year, especially in the high-end MPV market. In addition, in J.D. In the 2021 "China Automobile Retention Rate Research Report" released by Power, AliShen also won the first place in the retention rate of models in the same class with a retention rate of 69.8%.
We know that there are many strong people in the 300,000-level high-end MPV market, including the newly domestic Xena, as well as the battle-hardened GL8 and Odyssey. So, at the moment when competitors are around, what strength does the new Alishen have to go out of the circle again?
1
High-end + Practical IKEA gold balance
In the past, car companies designed MPV the most important thing about the space and comfort and convenience in the car, and the original intention of consumers to choose MPV was to meet the orientation of multi-person travel. Therefore, if an MPV meets the above two points, it can enter the sales market. Now, with the change in people's aesthetics of MPV, the two major selling points of space and comfort alone have not worked.
Because of the consumption upgrade, consumers' requirements for MPV have also become very demanding, not only to take into account the warmth and practicality of home, but also to highlight the business honor, so that such models can enter their eyes.
At the first sight of the new Alexand, the tough and smooth body design is very imposing, and the rare dynamic of the MPV is vividly displayed. In order to further strengthen the vehicle's aura, the new Alexand also adopted a larger intake grille, which was fitted with chrome trim and chrome trim inside.
It is worth noting that the use of chrome trim is also very learned, the use of more appears too commercial, less will be less aura, such as the old Buick GL8 with a lot of trim decoration, the business atmosphere is very strong. The new Alexand's chrome trim is used just right, which not only highlights the aura, but also does not look very exaggerated, which can be said to be relaxed.
In order to keep up with the trend of the times, the new Alisson has been equipped with new LED headlights, the lighting effect is better, the sense of visual technology has also been improved, the turn signal is also mobile, and the overall sense of high-grade is stronger.
It is worth mentioning that the new Alexand is equipped with 18-inch aluminum alloy wheels as standard, and the fashion is also very personal. In addition, the newly designed LED smoked black taillight shape is a bonus, and the concave and convex shape is three-dimensional and stretched, and it has a heavier feeling.
From the appearance point of view, the new Alexand high-end atmosphere on the grade, even if you stop there, you can feel its powerful energy, this may be what we often call the high-end sense.
2
Luxury + Comfort People oriented
In fact, the simplest reason is to be comfortable, especially when you are traveling with the whole family, if you are squeezed in a car with a small space and uncomfortable to sit in, it is estimated that the whole journey will not be very easy.
Therefore, the evaluation of an MPV is good or not, comfortable or not has become the first element to consider, and the ride comfort is closely related to whether the material is good or not, the space is not large, in this regard, the new Alexand is definitely to give you the best quality hospitality.
The center console, doors, armrest boxes, etc., use a large number of high-grade leather materials, as long as you can feel the place is soft to the touch, and the use of diamond-shaped quilting process, so that the entire interior looks more high-end.
In addition, the new Alexand also uses high-quality metal pedals, seat buttons, central control panels and other exquisite materials and designs, so that every detail highlights the style.
As for the space, it is not necessary to say more, under Honda's unique MM space design concept, whether it is sitting in the second row or the third row, passengers do not have to worry about insufficient leg space. And the second row of seats is independently designed, with leg tugs, creating the atmosphere of the first class cabin of the aircraft, which is no less than that of luxury cars.
Not only that, the side sliding doors on both sides support induction electric opening, and the tailgate adopts a kick electric mode, which is very convenient to use. The car also added a mobile phone wireless charging function, even if you forget to bring a charging cable, you do not have to worry about the problem of low mobile phone power, effectively alleviating the anxiety of mobile phone power.
On the basis of retaining the original large space and comfort, the new Alexand has also added a humanized configuration upgrade in order to bring a more comfortable travel experience to the drivers and passengers.
3
Smart + Hybrid Cross-level quality
Driven by the wave of intelligence, today's cars are becoming more and more intelligent. The new Alexand is equipped with Honda's third-generation SPORT HYBRID (sharp hybrid) i-MMD dual-motor hybrid system, the biggest feature of this power system is strong performance and energy saving, the maximum torque can reach 315N·m, comparable to 3.0L V6 engine, the technology has always been considered by the industry as a black technology, there is almost no opponent in the industry.
Recently, oil prices have soared, has broken through the 8 yuan mark, and is likely to enter the 9 yuan era in the future, which makes fuel vehicles very hurt.
Considering the increasingly expensive oil price, the i-MMD hybrid system used by the new Alishen is too fragrant for the owner, and another advantage of it is fuel saving. Through the electric motor power adjustment, so that the engine has been in an efficient working state, WLTC comprehensive fuel consumption is only 6.17L, such results can be more fuel efficient than many cars.
In addition to performance, the new Alexand is also fully advanced in terms of intelligence, which is equipped with a 7-inch combination instrument and a 10.1-inch suspension central control screen, and the central control screen is also embedded in the latest Honda CONNECT 3.0 intelligent guidance interconnection system, which can usually drive through the voice assistant to search for the destination, truly realize the mouth without moving, and provide the driver with a more attentive driving experience.
4
Evolve for "hospitality" to interpret the benchmark
The emergence of Alexand has allowed domestic consumers to find that the original MPV can not be all the strong business style of Buick GL8, nor can it be all pure home style like Odyssey; MPV can also be an all-rounder like Alexandre.
As the leader of the 300,000-level high-end MPV market, the new Ai Lishen, in order to meet the user's yearning and pursuit of higher travel quality, has once again advanced, "hospitality" everyone who walks with the times, from the inside to the appearance of the comprehensive evolution and upgrading, tailor-made high-end hospitality for users to travel life.
In the view of the car review agency, this is the charm of the new Alishen, and this is also the root cause of the enduring and high-end MPV market.
If you want to buy an MPV model with both high-end quality and practical value, Dongfeng Honda Ai lishen is definitely the best choice.
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