EV shopping guide
Focus on new energy vehicle information and shopping guide
concern
In the medium-sized MPV and medium-sized MPV market of about 300,000, the more popular is nothing more than GL8, Alexand, Odyssey, Trumpchi M8, Xena these 5 cars, Sai Na belongs to the latecomers, at the end of October last year officially listed, but it is because of this rookie, changed the original pattern of this market.
Judging from the MPV sales in March, Xena ranked second among the five models with a score of 6444 units, surpassing players such as Odyssey/Alexon in one fell swoop, and only more than 1,000 units away from the big brother GL8 in sales, (GL8 sold 7839 units in March), before that, no model posed such a big threat to the GL8.
This data comes from the Multiplication Association
First of all, briefly talk about the original pattern of this market, before the future of The Race, GL8 sales are far ahead of other players, the average monthly sales are 13,000 units +, Trumpchi M8 is second, the average monthly sales are 5,000 units +, the average monthly sales of the two Honda brothers are basically around 4,000 units, this pattern has not changed for a long time, and their sales are very stable.
This figure also reflects the absolute dominance of GL8 in sales, but when Xena comes, everything seems to have changed.
Judging from the sales volume of Xena in the past 4 months of listing, the car sold 2791 units in December, and in January, due to the sales volume of the previous year, it soared to 5399 units, 4020 units in February, and 6444 units sold in March, showing a positive growth posture as a whole, and the future is bright.
At the beginning of the listing of Xena, the early production capacity is insufficient, the order is far greater than the production capacity, in order to maximize the benefits, 4S stores around the country basically increased the price of 60,000 to 70,000 sales, production capacity + markup is the main reason for the early restriction of its sales.
Over time, the price increase situation has eased, from the initial 60,000, 70,000 to the later 10,000, 20,000, in March, with the further release of production capacity, the vast majority of 4S stores have accepted Xena parity orders, which is the root cause of its sales surge.
In March, Xena was less than 1,400 units away from surpassing GL8, is it possible for it to surpass GL8 in the future?
Xena markup has become the past tense, but the future sales want to have a big breakthrough, must be exchanged for price, the current Sai Na is in the supply and demand balance stage, in a short period of time want to have a 5-figure discount, almost impossible! In other words, there won't be much increase in sales in the next race!
The picture shows Toyota Xena
In March, the sales freezing point of Buick GL8, this month belongs to the high sales of Xena, there may be more than GL8 possibilities in a certain month, but in the long run, sales naturally can not compete with GL8, the main reason is that GL8 occupied the market early, there are almost no alternatives in the commercial MPV market, and the potential user group is much wider.
The picture shows the Xena Brothers model - GRANVIA
Most of the users of Xena are mainly home,The difference in groups is the main factor limiting the gap between the sales of the two cars, and this year,Sena's brother model GRANVIA will enter the market for sale, the most direct to grab food from Sai Na mouth, then Sai Na will also have to share the cake to GRANVIA, and sales are bound to fall.
End