Is this time really advanced? Lingdu L product force comprehensive analysis

When Volkswagen Lingdu was listed 7 years ago, it was the first model to play a coupe slogan within 200,000 yuan, and in the past two years, with the emergence of independent brand sports cars such as Lynk & Co 03, MG 6 Pro, Trumpchi Shadow Leopard and even Changan UNI-V, Lingdu's voice in the market has been greatly weakened.

When we believe that the civilian coupe category is about to be monopolized by its own brands, SAIC Volkswagen launched a new Lingdu L, in addition to the shape directly subverts people's perception of the Volkswagen brand, borderless doors, hatchback tailgates and other rare sports elements within 200,000 yuan have appeared on this model.

The recently listed Lingdu L guidance price of 14.99-18.99 million, basically not much change from the cash model, but its product strength and the impact on the market formation are far better than the original Lingdu 7 years ago.

In the already highly inward-winding civilian sports car market, who are the opponents of Lingdu L? What is the product strength and competitiveness? How has it changed compared to volkswagen brands' current products?

The least popular thing about Lingdu L is not the shape

Many people's first reaction to seeing Lingdu L is not to be amazed by its sense of movement, but to issue an exclamation that "the public is finally no longer a nest doll". Indeed, even if the CC and ID series of electric vehicles are included, the Lingdu L is the least like Volkswagen volkswagen in the domestic market.

In terms of design, there have been many interpretations on the Internet, which will not be repeated here, in fact, after I experienced the real car in the 4S store, I also lamented that Lingdu L changed my inertial cognition of the Volkswagen brand, but the main reason is not the change of styling design, but the deeper car-making concept behind it.

In short, in Lingdu L, a new car dedicated to the Chinese market, Volkswagen is obviously more willing to "get off the book" than before. We all know about Volkswagen's "high-end terrier", which is meant to be ridiculous, but to be fair, in the Lingdu L car, I do feel a sense of luxury beyond Volkswagen's price point and even higher price models.

This feeling is very strong from the first sight of the real car, regardless of the styling design, the luster of lingdu L car paint is obviously more translucent and rich than ordinary family cars, even if it is a customer who runs to other models of Volkswagen, it is easy to be caught by Lingdu L after entering the 4S store.

Secondly, many of the "unconventional" designs on Lingdu L' body, in addition to bringing people a strong sense of freshness, also reveal a sense of high-end. For example, the clam-type hood has a larger coverage area in the front and side, and is directly connected to the front bumper and fender, presenting a strong sense of integrity. As a contrast, the old Lingdu, which adopts a conventional design, has a much flatter temperament on the front face.

As for the bezel-less doors and hatchback tailgates, the novelty and premium they embody are even more prominent. These elements are popular for sports cars, but they are used less, and all of them are even rarer, because of the higher cost behind them.

The mussel hood is larger in area, more complex in shape, and the cost of stamping manufacturing is higher, while the design of the bezelless door and hatchback tailgate needs to increase the strength of the body parts in addition to the material cost itself to ensure that NVH and safety are not affected.

The above is the place where Lingdu L reflects the advanced appearance design, and from the pictures, the cockpit design of Lingdu L is not much innovative, and it is highly similar to Yashiro Golf. However, sitting in the carriage of Lingdu L, I still vaguely felt the texture of Volkswagen models that surpassed the same level or even higher, mainly reflected in more soft coating materials, multi-colored atmosphere light strips, and more delicate material touches and other details.

Lingdu L is positioned as an A+ class, but unlike sagittarius, which is also positioned as A+, and other A+ grades such as Toyota Asia Lion/Lingshang, the design concept and overall texture of Lingdu L are running to B-class or even B-level.

Prior to this, the public gave people the impression of "high sense", mainly through first-class manufacturing and assembly processes, and did not exceed the same level in specific materials. On Lingdu L, we did see solid high-grade materials, workmanship, and high-cost design solutions, and at this time, combined with the traditional technological advantages of the public, we made an impressive sense of quality.

This change of concept is the most unsightly place for Lingdu L. At this time, a "high-level" exclamation is no longer a joke, but from the heart.

Comparison of the advantages and disadvantages of Lingdu L and competitors

In terms of product characteristics alone, MG 6 Pro, Changan UNI-V, Trumpchi Shadow Leopard and even MG 5 Scorpio and other models are A-class and A+ class sports cars, but whether it is the price range or the brand camp, the target customers of Lingdu L and these independent models will basically not have much overlap.

However, if the standard is relaxed and limited to the keywords of "sports", "personality", "fashion", and "refinement", the price point where Lingdu L is located can still easily find many indirect competitors. Including Citroën's small explosive Versailles C5 X, the newly listed Ford new Mondeo, Honda Civic, and even the sedan Audi A3 that fell within 200,000 yuan after the discount, it may intersect with the Lingdu L.

Of course, volkswagen sagittarius, which is exactly the same as the Lingdu L wheelbase and powertrain, although the tonality is very different, there is also a natural competitive relationship.

The models mentioned above, although not all have the Lingdu L's clamshell, bezelless doors and hatchback tailgates, but they also have their own unique selling points.

Citroën Versailles C5 X has an unconventional crossover shape, and the body size has entered the threshold of the B-class car, the rear seating space is generous, and it also has a hatchback tailgate similar to the Lingdu L, and the storage space and flexibility are better than that of ordinary sedans;

Ford's new Mondeo main sales price of 200,000 yuan, but the size exceeds the conventional B-class car, the space is huge, and the exterior interior is sporty, and the 1.1-meter ultra-long giant screen in the carriage is unique to the same level;

After the honda Civic replacement, the body size has increased significantly, in fact, it has reached the level of A+ level, coupled with the honda and Civic signboards, it is difficult to ignore;

Although the Audi A3 sedan version is small in size, the overall sense of refinement is outstanding, and it is also a model that many consumers who pursue quality are considered.

Compared with these potential competitors with different positioning, how does Lingdu L's advantages, disadvantages and cost performance perform?

Size & Space:

First of all, look at the size, Lingdu L's wheelbase is leveled by Sagittarius, but the length, width and height are slightly greater than Sagittarius, but the riding space inside the two cars is basically exactly the same, but Lingdu L is limited by the back design, and the head vision of the rear passengers will have a certain impact, but adults of normal height sit in the back row, and there will be no phenomenon of the head.

Volkswagen Lingdu L

Volkswagen Sagittarius

Positioning A+ class Sagitar, the space in the same price sedan is more prominent, I experienced Lingdu L, specifically compared with the SAGIT next door, found that the space, sitting posture and overall riding experience of the rear of the two cars are basically the same, which means that the space of Lingdu L is completely able to cope with the main household needs.

Audi A3

The main price of Lingdu L and the Audi A3 discount overlap very high, but the space of audi A3 is obviously cramped a lot, if you need to take into account the scene of multi-person ride, then Lingdu L is obviously more suitable than A3.

Citroen Versailles C5 X

Citroën Versailles C5 X has a larger wheelbase and size, coupled with a higher chassis and body, and the interior riding space is a little larger than that of Lingdu L and Sagittarius.

Ford New Mondeo

However, among these models, the largest ride space is undoubtedly the new Mondeo, which is already a relatively large car in the B-class car, and has an extremely generous space inside, even if the car is full of four 1.8-meter big men, it still does not look cramped.

Overall, The Positioning Coupe Lingdu L still has more spatial performance than the ordinary A-class sedan, and can fully compete for the main role of family cars, and if there are higher requirements for space, the price range of Lingdu L also has the choice of Versailles C5 X and new Mondeo.

Power Comparison:

Although there is a coupe positioning, the powertrain of Lingdu L can only be considered decent, and at present, the whole series has only a set of 1.4T+7DCT combinations, with a 0-100km/h performance of nearly 9 seconds, which is more than enough to cope with the family, but if the sport is the selling point, it is slightly insufficient.

The price threshold of Sagitar is more than 10,000 yuan lower than that of Lingdu L, but only compared with the 1.4T version, the threshold of Lingdu L is lower than that of Sagitar, but Sagitar is huge, the terminal preferential range exceeds 40,000 yuan, the actual price of the 1.4T version is only more than 100,000 yuan, and the top naked car price is less than 130,000 yuan, which is much cheaper than the just listed Lingdu L.

Honda Civic is all 1.5T + CVT, but it is divided into high and low power versions, of which the power level of the high-power version is better than the 1.4T of Lingdu L, and the price range is 14.29-16.39 million, which coincides with the low-end version of Lingdu L. The Audi A3 sedan version adopts the same powertrain as Lingdu L, and the price range after the discount is 170,000-210,000, which is connected with the medium and high matching of Lingdu L.

Citroën Versailles C5 X is equipped with a 1.6T+8AT powertrain as standard, the specifications are slightly higher than the Lingdu L, and the price range is also highly overlapping, and the two cars are the most direct competitors in terms of price.

If you feel that the power of these models is not strong enough, the advantages of Ford's new Mondeo, which is currently in pre-sale, are obvious. The whole series is equipped with 2.0T+8AT standard, the power parameters are equivalent to Volkswagen's 2.0T high-power version, compared to the above models are two levels higher, the price threshold is less than 160,000 yuan, the actual main sales configuration is close to 180,000 yuan version, and Lingdu L's medium and high counterweight.

It can be seen from this that the coupe positioning of Lingdu L is mainly reflected in the styling design and overall style, and the power performance does not have corresponding support, but most models at the same price point are basically at this level, and if higher specifications of power are needed, the price of Lingdu L will definitely increase a lot, or you can also choose a model like the new Mondeo.

Feature configuration:

The design, materials and quality of Lingdu L mentioned above are higher than the sagitar of the same door, and the higher positioning of Lingdu L by the public is also reflected in the functional configuration:

The first is the safety configuration, most of the models with 6 airbags at this price point have achieved standard equipment, and the differences between the models are mainly reflected in the active safety configuration.

Sagitar is equipped with active brakes in the top version, adaptive cruise and L2 level driving assistance, which need to be individually selected, and lingdu L is really a lot in this regard, starting from the sub-low of 159,900, the three active safety configurations are all complete, even more complete than the Audi A3.

What is more interesting is that the price of versailles C5 X in these three configurations is very close to that of Lingdu L, while Mondeo is positioned as a B-class car after all, and it will take 199,800 to complete the three functions.

Looking at the configuration of the comfort and convenience class, due to the slip-on design, Lingdu L does not have a panoramic or segmented skylight, which is a disadvantage in the comparison with other competitors, Sagittarius, Civic, Mondeo and Versailles C5 X, respectively, are equipped with panoramic or segmented sunroofs.

The advantages of The Lingdu L, including steering wheel heating and seat ventilation, are both rare comfort features of the joint venture car within 200,000 yuan, in addition, its top is equipped with waist support functions in the main and co-drivers, but the price threshold is much higher than the Versailles C5 X.

Compared with Sagitar, the configuration of Lingdu L, which is higher in price, is obviously much richer, and it can also be seen that the overall positioning of Lingdu L is indeed higher than sagitar. Compared with the Audi A3, in addition to the lower threshold of each configuration, Lingdu L also has more configurations such as seat ventilation, steering wheel heating, and electric trunk, which is higher than the specifications of the latter.

Technology configuration, Lingdu L in several models are more comprehensive, full LCD instruments are standard, including HUD head-up display, although only equipped in the top, but the other models are only Equipped with Versailles C5 X, Audi A3 also needs to be individually selected.

And like mobile phone wireless charging, multi-color atmosphere lights and other recently more popular trendy configurations, Lingdu L is also covered from it, and several other models are not perfected in these projects.

Overall, the worst configuration of several models is the Honda Civic, Lingdu L, Mondeo and Versailles C5 X configuration items are similar, but versailles C5 X overall price threshold is the lowest, but also the pricing and cost performance and Lingdu L is the closest one.

summary

Since its listing in 2015, the original Lingdu has had a rather glorious history, with annual sales of more than 100,000 vehicles in 2017-2019, which is in the same grade as FAW-Volkswagen Golf. But from 2020 onwards, sales of both Lingdu and Golf have fallen sharply, with an average monthly sales of just over 5,000 vehicles last year.

Lingdu L, which has just been listed, has a comprehensive improvement in product strength compared with the current model, and the quality and configuration are higher than sagittarius and other A-class cars, allowing us to see the obvious change in SAIC Volkswagen's car-making concept.

In the A+ class sedan market, SAIC Volkswagen has always lacked a model that can compete with FAW-Volkswagen Sagittarius, and the listing of Lingdu L may be able to make up for this deficiency, and at a price of 150,000-200,000 yuan, consumers also have a new choice that is not boring.

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