When it comes to "spicy", everyone may first think of Hunan pepper fried meat, Chongqing spicy hot pot, Jiangxi spicy fried rice noodles and other mouth-watering delicacies, but the "spicy steamed bun" in the mouth of many netizens is not a delicacy, but a car, because its English name is Lamando, so it is affectionately called "spicy steamed bun". This car is the Volkswagen Lingdu, which has always been the main young market, and once as a sponsor of the well-known domestic variety show "Running Man", it left a deep impression on young people. Nowadays, Volkswagen Lingdu ushered in a replacement model Lingdu L, the new car has been officially listed, the official guidance price of 149,990 ~ 189,900 yuan, to see how "spicy" Lingdu L is?
The "least popular" Volkswagen?
Previously, Volkswagen models mostly use consumers familiar with the "Volkswagen face" design, like the Passat, Santana, Langyi and other models of the front face shape are very similar, horizontal chrome grille and square headlights with the collocation, the overall is relatively full, although the recognition is not high, but many family car consumers are still more recognized volkswagen's set of moderate design, not jumping out of the shape has been favored by the market. Nowadays, as the automobile consumer group is getting younger and younger, rejuvenation has gradually become the focus of the development of various car companies, so Volkswagen has chosen to actively transform.
It is gratifying that the Volkswagen ID. series has grasped the development trend of the young market, and the front face design of the ID. family model has been widely recognized by young consumers. As a fuel vehicle, Lingdu L also borrowed the design ideas of the ID. family and named its advertising color "Tianjiao Red". The combination of through-beam light strips, illuminated car logos and sharp LED headlights is very eye-catching, and the design of the parametric grille is very visually impactful. If you are still confused about the nickname of "spicy steamed buns", when you see the appearance of Lingdu L, you know that it is a veritable "spicy car", that is, the "least popular" Volkswagen.
The ancestral spacious space of "spicy steamed buns"
In addition to the young market positioning, everyone's deep impression of Volkswagen Lingdu is also the excellent spatial performance, because "wide" has always been synonymous with Lingdu. The newly listed Lingdu L is even more spacious design to the end. The name of the car has an additional "L" than the previous model, so it is expected that the car will be longer, and the width and wheelbase of the new car have also been upgraded. The new car is 4784mm long, and adopts a hatchback design, the trunk opening is larger, and the 545L luggage compartment space performance can be said to be superior to the same class. The width of the Lingdu L is 1831mm, and the wide body design not only makes the whole vehicle look lower, but also creates a more spacious and comfortable seating space for the car.
As a model that focuses on the young market, in addition to the appearance of being trendy enough, the young interior design concept is equally important. The interior design taste of Lingdu L has indeed kept up with the mainstream demand of the market, not only adopting the popular dual screen design, but also the center console is more inclined to the driver's side, which is more convenient to operate. The color-block sports seats also ensure a more stable sitting posture during intense driving. These are always a reminder to the driver that the Lingdu L is a sporty model, and more attention should be paid to driving itself.
The author believes that as an A+ class sedan, the Space Performance of Lingdu L is very outstanding, and the "L" lengthened design for the domestic market fully meets the hard demand of Chinese consumers for space. In terms of power, Lingdu L still uses a power system of 1.4T+7DCT.
Intelligent configuration is rich in talent is called young
Lingdu L is not only young in the shape, but also young in intelligent configuration. The new car is built based on the new MQB EVO digital intelligent architecture, which combines the advantages of efficient perception, powerful computing power and precise action, so the intelligent performance of the Lingdu L vehicle is self-evident. The 12-inch central control screen in the car is built with MOS 3.2 intelligent vehicle connection system, which is not only equipped with W-HUD head-up display, but also has driving assistance systems such as adaptive cruise, lane keeping, lane departure warning, active braking, reversing lateral warning, and intelligent driving assistance to meet L2 levels. Rich intelligent configuration can fully cover the intelligent needs of daily travel, which makes young people how can not love?
summary
The public knows more about Chinese, and Lingdu L understands young people better. The SAIC Volkswagen brand will retail more than 1.34 million units in 2021, winning the annual sales title of a single brand in China. The author believes that the excellent sales performance is inseparable from saicutical Volkswagen's perfect layout in the domestic market. The upgraded Product Strength of Lingdu L is enough to make SAIC Volkswagen go further into the layout of the young market, and I believe that the "spicy car" of Lingdu L can get more favor among young people.
(Author: Dai Jun)