In the most competitive compact car market, the layout of the Volkswagen brand can be said to be quite comprehensive. With Bora, Langyi is the first choice for home use that pays attention to cost-effective consumption, and there is also a sagittarius that pays attention to configuration and enjoyment, while the public's Lingdu is a sporty market that deals with young consumption.
Since Lingdu was listed in 2014, it has not been replaced in these years, although Lingdu has also undergone many minor changes during this period. However, in the market where the trend of personalized consumption is becoming more and more intense, Lingdu seems to have come to the time of change.
In the early days, Volkswagen officially announced the "makeup photos" of the new generation of Lingdu L. In terms of design style, Lingdu L is not like Lingdu's successor, but more like a brand new birth model. However, in terms of consumer positioning, the new generation of Lingdu L, like the previous generation of Lingdu, is a compact car that the public has laid out in the young and sports market.
A few days ago, Lingdu L officially ushered in the listing, its official guidance price is 14.99-18.99 million, and the new car has launched a total of 4 versions of the configuration. From appearance to connotation, what kind of youthful consumption trend is dominated by the "rebirth" of Lingdu L?
On the occasion of the announcement of the makeup photos of Lingdu L, various netizens commented that Lingdu L is the least like Volkswagen Volkswagen. Compared with the well-known family design language of the set of rules, Lingdu L is indeed too individual at the design level.
The grille design, which resembles the "shark's big mouth", creates an avant-garde and dynamic atmosphere in the front of the face to a certain extent, and also highlights the low-lying posture effect in the visual effect. The highly avant-garde and dynamic IQ.Light headlight group with through-line light strip has become the most recognizable design of the front face, inheriting the same technological style as the Volkswagen ID family.
Lingdu L's interpretation of youthful movement reflects many personalized elements. The slip-back rear, borderless doors, and hatchback tailgate design have made the Lingdu L the pioneer of "design innovation" among the A-class models. Of course, this is also based on the aesthetic trend of young consumer audiences for a young sporty model.
The rear logo logo with the power effect is integrated into the through-type taillights, echoing the front face design and also makes the rear of the car set off a bit of avant-garde technology.
In the category of A-class cars, the length, width and height of the Lingdu L are 4784*1831*1469mm, and the wheelbase is 2731mm. As a "coupe" that dominates the fashion and young positioning, Lingdu L does not sacrifice the level of space because of the design. The driving space embodied in its spatial data makes Lingdu L no less inferior in the face of competitors.
Secondly, for the "control" of the rear line of the car, Lingdu L weighed the balance between the design level and the head space very well. Coupled with the large sunroof that extends to the rear, Lingdu L's advantages in driving space are reflected in all aspects of the visual environment and seat space.
Compared with the volkswagen cockpit style of the previous generation of models that favored home use, Lingdu L's new surround digital cockpit caters to the current trend of leading intelligent technology. The combination of 10-inch full LCD digital instrument + 12-inch central control screen and HUD head-up display reflects the cockpit atmosphere of technology driving.
Dual-screen LCD screen combination built-in intelligent vehicle connection system MO3.2 car machine system, its feature is that it can "communicate" with the car machine through voice, touch, gestures and other ways. It greatly facilitates the convenience of the driver during the driving. In terms of other intelligent configurations, Lingdu L is equipped with CarPlay and CarLife mobile phone interconnection functions to adapt to the needs of different users of Android and Apple systems.
The Lingdu L is based on the Volkswagen MQB-EVO digital architecture, equipped with a 1.4TTSI engine code-named EA211, and the drivetrain is matched with a 7-speed DSG dual-clutch transmission. The engine sits on a maximum output of 110 kW, with a peak torque of 250 N·m and a fuel consumption level of only 5.92 L per 100 km.
Judging From the power book data, Lingdu L, in the face of a group of compact family cars that pay attention to economic transportation, Lingdu L has the advantage of power level. In terms of driving mode, Lingdu L also provides economical, comfortable, sporty, personalized and multi-mode switching, so as to meet the driving needs of users to cope with different driving environments.
Although in recent years, many domestic brands have emerged to dominate young sports model products, in fact, in terms of consumer positioning, Lingdu L is slightly superior in terms of brand premium ability or product texture. Coupled with the freshness of Lingdu L's interpretation of young sports coupes, the market competitive strength of Lingdu L in the future should not be underestimated.