Time has passed since the epidemic, and it has been May Day in the blink of an eye. In April, some media and institutions also released the analysis report on the retention rate of the second-hand car market in the first quarter. Brother Man looked at it again, and finally decided to take the data of a car home to blow it.
First of all, look at the country retention rate, in the first quarter of this year, the car with the highest retention rate in the second-hand car market is the German brand, with a comprehensive retention rate of 60.36%, which is even surpassing the Japanese system, which is known for its retention rate. However, the overall retention rate of the Japanese system is also 60.34%, which is not much different. The overall retention rate of Chinese cars is 52.31%, ranking in the bottom position, but compared with last year's Q1, it is still an increase of 2.66 percentage points.
Let's look at some segments of the fuel vehicle market. The highest retention rate of small cars is Honda Fit, with a 3-year retention rate of 77.31%. Fit is not changed as good as pushing into the sea, attracting many car fans to play modifications from the Fit Boy to get started. Second-hand Fit grabbers should have heard of it, and there are about three people who grab it when they throw out a car.
In the compact sedan, Honda Civic came out on top, with a 3-year retention rate of 75.12%, which is very good. Maybe after the eleventh generation of Civic came out, there are still many ghost fire youths who still read the design concept of the old model. The competitors of the same level, Leiling and Corolla, are not as sought-after as The Civic, and the 3-year retention rate is 68.12% and 67.79% respectively.
In terms of mid-size cars, The Retention Rate of Four Models in The Two Fields ranks among the best, especially Toyota. Toyota Camry ranked first with a three-year retention rate of 78.99%, followed by its sister model Toyota Asia Dragon with 77.73%. The Accord and Yingshipai, which belong to Hiromoto and Dongben respectively, also have a retention rate of 74.89% and 71.96%. The Nissan natural sound of the Japanese three B has a 3-year retention rate of less than 70%.
To medium and large cars, this is basically the world of luxury brands. Lexus ES performed strongly as an imported car, with a three-year retention rate of more than 80%, or 84.3%. Mercedes-Benz E-Class is the first joint venture brand, with a 3-year retention rate of 77.97%. The Audi A7, A6L and BMW 5 Series retention rates are not bad, exceeding 75%.
Also look at the retention rate of billionaires' cars. Inside the large car, the Porsche brand charm is still so strong, And The Paramela has a 3-year retention rate of 96.89%, which is a ride. Of course, with the virtue of Porsche, the price of the first-hand car option is far beyond the guide price. The boss who does not love money drives the Maybach S-class, and the retention rate is also 84.89%. The Rolls-Royce Ghost 3-year retention rate is 82.09%, compared with its millions of dollars, the retention rate is average.
Then take a look at the SUV model. Among the small SUVs, there are two small SUVs with a 3-year retention rate of more than 70%, namely Honda's XR-V and Kia Eason, with a retention rate of 71.43% and 70.61%, respectively. Kia Yi ran a little unexpected, the value for money is really high. There is also Toyota C-HR retention rate of 68.96%, Volkswagen Tujiao 68.58%, Toyota Yize 68.16%, all of which are not much different.
In the field of the most competitive compact SUVs, we will look at the models below 200,000 and more than 200,000. In the compact SUV below 200,000, the Japanese system is undoubtedly a weapon for value preservation. Honda Haoying's retention rate surpassed the Honda CR-V and Toyota RAV4 for the first time, reaching 76.98% and ranking first. However, in terms of supply and demand ratio, CR-V and RAV4 are more sought-after.
With more than 200,000 compact SUVs, The Lexus UX is the first with a 3-year retention rate of 74.71%. The Retention Rate of Audi Q3 is 67.83%, and Mercedes-Benz GLB, BMW X1 and so on do not enter the list.
In terms of medium-sized SUVs, the retention rate is generally very high, reaching more than 70%. The retention rate of Toyota Highlander, which has been passed down from one car to three generations, is not picky, and the retention rate of 3 years has reached 87.49%, and the second-hand market is very tight. The retention rates of Honda Guandao and Honda UR-V are 77.54% and 72.27% respectively, which is also very strong. In addition, the BMW X3 is 74.78%, and the Mercedes-Benz GRC is 72.34%.
The MPV field is much simpler, and you can probably guess which MPV to preserve. Toyota Alpha's 3-year retention rate is 112.45%, which is not surprising given that new cars have to pay hundreds of thousands of IQ taxes. Toyota Willfa 95.44%; Honda Accent surpassed Odyssey with 82.57% for the former and 78.74% for the latter; Buick GL8 was 73.27%. Among Chinese brands, trumpchi M8 and M6 have a high retention rate, 72.26 and 69.45% respectively.
Finally, let's also take a look at the performance of the first quarter retention rate of pure trams. The five models with the highest retention rate in pure electricity in one year are the Porsche Taycan, Krypton 001, Aian AION Y, Tesla Model Y and Volkswagen ID.3. Basically, it is a 20% discount for 1 year, but from the trend point of view, the retention rate is increasing.
Therefore, from the perspective of the models in various market segments, the top 3-year retention rate is basically Japanese and German in the fight, and Chinese brands are indeed far behind. Even the well-developed pure tram field does not have an absolute advantage. Man Ge feels that this is due to brand power, and believes that with the market's recognition of Chinese brands, the retention rate will also increase.
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