Although the epidemic has affected the economy of all walks of life, it is becoming more and more difficult for ordinary people to make money. But looking at the sales list of the automobile market, we will still find that those hot-selling models are actually priced at about 300,000. So does this also mean that the purchasing power of the Chinese people under the epidemic is stronger?
Here I would like to first elaborate on one of my points: "That is, there are so many rich people in China", otherwise why do you say that these cars "sold out" again in March? After all, the hot sales are some 300,000-level models, and 300,000 is not a small amount for ordinary people, and they can pay a down payment of 100 square meters of a house in a second-tier city like Changsha. Therefore, the facts have proved that the Chinese people still have money in their hands, don't they?
Let's take the mid-size car market first, in March, the first model in the mid-size car market sales was Tesla Model 3, and the retail sales of this car in March were 26024 units, compared with the second-place Toyota Camry, nearly 3500 new cars were sold.
For the Tesla Model 3 to dominate the mid-size car sales market, I don't know what you think, anyway, in my opinion, the guide price of 29.0988-36.79 million yuan Model 3 is not cheap. Because this means that if you get one at random, you will have to spend 300,000 yuan. 300,000 is not much? It's already a lot for a lot of people.
Of course, some people think that spending 300,000 yuan to buy a Tesla Model 3 is worth it, after all, it looks very fashionable, it is very easy to get started, and the brand tone is also good, so the little young, the little sister opens it, it is easy to feel that it has become a fashion elite. In short, spending 300,000 yuan to buy a Tesla Model 3, and most of them are young people, proving that consumers are still quite rich.
Let's look at the field of medium and large cars. There is no doubt that the first place in the medium and large car market in March is the Mercedes-Benz E-Class, as a symbol of status, the Mercedes-Benz E-Class has won the love and recognition of many business people with its mature appearance image. In March, the Mercedes-Benz E-Class also sold 10,807 new cars in one go, and under the proper epidemic, it can also achieve a monthly sales of more than 10,000 luxury car representatives.
Looking at the price of Mercedes-Benz E-class, the manufacturer's guidance price is 43.81-54.88 million, and the terminal discount is about 10,000-20,000 yuan, so buy it at least to prepare 400,000 to go. That 400,000 to buy a Mercedes-Benz E-Class, is not it expensive?
Of course it's expensive. Only in the eyes of those bosses who need a certain amount of face to facilitate business transactions, the price of mercedes-Benz E-class more than 400,000 is not a big money. After all, Mercedes-Benz is a symbol of status, and in addition to the Mercedes-Benz S-Class in the domestic car market, do you think there is a model that can better highlight the identity attribute of doing business than the Mercedes-Benz E-Class? Therefore, even if the Mercedes-Benz E-class is expensive, the bosses who should buy it will still buy it, because the image of Mercedes-Benz is irreplaceable.
After looking at the sedan market, let's talk about the SUV market. Unfortunately, in March, the number one sales volume in the SUV market (also the mid-size SUV market) was Tesla's Model Y, and in March, the car sold 39,730 units, which is 13,000 more than the family's Model 3 models.
What is the concept of 13,000 new cars, which is equivalent to the sales data of Mercedes-Benz GLC, which ranked second in sales in March, for a full month. What is even more outrageous is that the price of Tesla Model Y has also reached the range of 316,900-41.79 million yuan, which is about to catch up with the Mercedes-Benz GLC model, and the sales volume is 3 times that of the Mercedes-Benz GRC, so I ask you whether the sales of Tesla Model Y are fierce?
Personally, I must have felt fierce, after all, this data is too scary. You know, this is an electric car with an average price of 350,000 yuan, not a 30,000 or 40,000 Wuling Hongguang MINI, so I have to admire that Tesla Model Y is really attractive to Chinese people.
But then again, the Chinese people just feel that The Model Y Xiangna can't do it, after all, Tesla has established a brand image of high-end electric vehicles in China early, whether it is Model S or Model X, which has left a deep impression on the Chinese. Therefore, when the more people-friendly, priced at 300,000 levels of 3 and Y appeared, the Chinese people naturally felt that they had missed, otherwise, why do you say that they can sell so well?
Finally, the sales of ideal ONE models in the medium and large SUV market are also good. In March, Ideal ONE sold a total of 11,034 new cars, ranking first in the mid-sized SUV market. In stark contrast, volkswagen Tourone, the previous sales champion in the mid-size and large SUV market, sold only 3,399 units in March, a far cry.
However, considering that Tuon is a model of SAIC Volkswagen and Shanghai has recently stopped production, it is bound to have an impact on Sales in March. Back to the ideal ONE body, the price of 349,800 is really not cheap, but it is worth affirming that because the ideal is a rare range extender SUV, it can be on the green card, which solves the problem of many first-tier cities.
In addition, the ideal ONE has a length of 5 meters, a wheelbase of 2 meters 93, and its 6-seat seat layout, so it has become a "daddy car" that can be perfectly adapted to the family.
In addition, the ideal ONE's sense of technology in the car is also very strong, for young people in their 30s or so, the SUV in the early 300,000s should take into account both home and practicality, but also pay attention to personality and sense of technology, and the choice to find that the ideal ONE model is the most suitable. Therefore, its sales are naturally very good.
In short, although the ideal ONE is expensive, this "expensive" is worth the ticket price, so in my opinion, the people who buy it are those who are really pragmatic but do not pursue the so-called face group. Finally, buying the ideal ONE definitely requires a certain degree of economic strength, but what I want to emphasize is that for those young people who have worked hard in the north, Shanghai, Guangzhou, and Shenzhen for five or six years after graduation, the ideal ONE is really quite good, at least at this price point, this level it is the only one, isn't it?
Well, after looking at the four best-selling models in the mid-size, medium-sized, medium-sized, and medium-sized SUV markets in March, and the prices they sell. Do you think that the purchasing power of the Chinese people under the epidemic is stronger? Or is it just a necessity to buy them? Leave a message in the comment area to talk about it, let's exchange and discuss it together. (Text/Univision Auto Dazhuo)
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