With the continuous enrichment of people's demand for cars and the continuous improvement of income levels, the replacement cycle of vehicles has been further reduced. In the past, cars as large commodities, the replacement cycle was often ten years or more. Today, cars have become ordinary consumer goods, and many people's replacement cycles have been reduced to five, three years, or even shorter.
Whether the vehicle can be sold for a good price is quite important for friends who change cars frequently. So, which car brands or models have the highest retention rate? The China Automobile Dealers Association recently released the "2021 China Automobile Retention Rate Report" to give the answer, let's take a look at how much your car is worth.
It is reported that the list is combined with the second-hand car transaction data in 2021 and according to the calculation method of the second-hand car transaction amount / new car guidance price, the retention rate data is obtained.
Joint venture brands have the highest retention rate, and independent brands are becoming more and more popular
The retention rate of joint venture brands in the market has always been higher than that of independent brands, and in the joint venture camp, the retention rate of Japanese brands is relatively leading. Judging from the relevant list, FAW Toyota has the highest retention rate among the joint venture brands, reaching 80.35%. A simple conversion is that the new car can sell about 80% of the guide price after three years of use.
Dongfeng Honda, GAC Toyota and GAC Honda ranked 2-4 in the rankings, with a three-year retention rate of more than 76%. Followed by the joint venture luxury brands mercedes-Benz, BMW, Audi, each with a fairly good retention rate, which is inseparable from its excellent brand influence and product strength.
In terms of independent brands, The three-year retention rate of Wuling Motors is the highest, reaching 70.55%. It is followed by Lynk & Co, GAC Trumpchi and Changan, whose respective three-year retention rates are between 67.17% and 64.28%, and the difference is not large, and it may be a few thousand or hundreds of dollars when selling cars.
As the product strength of independent brands becomes stronger and stronger, the market acceptance is also getting higher and higher, and correspondingly, the retention rate of used cars has been further improved. The retention rate of models like Lynk & Co, GAC Trumpchi and Changan has been basically the same as that of Dongfeng Nissan and SAIC Volkswagen, which is enough to glimpse the improvement of the position of independent brands in the consumer market.
Fit has the highest retention rate, and its own brand premium cars do not retain value
Subdivided into the model part, Fit is the well-deserved "king of value preservation" in the small car class, and its three-year retention rate has reached 78.09%. Whether it is the fourth generation or the third generation, or even the second and first generations of Fit, there are good selling prices in the used car market. If you drive a Fit to the used car market, you can feel the "million people" of the pursuit - many used car dealers chasing to collect your car, which shows its popularity.
The retention rate of independent brands in the small car market is slightly weaker, and the Baojun 310, which has been listed for many years, is the model with the highest retention rate of independent A0-class cars, with a three-year retention rate of 60.06%.
In the compact car market, Honda Civic and Lynk & Co 03 have the highest retention rate of joint venture A-class cars and autonomous A-class cars with three-year retention rates of 79.78% and 67.49%, respectively. Although the annual sales of the two models are not the highest, with the positioning of young and sporty, it has attracted the attention of many young consumers and extended this advantage to the second-hand car market.
In the mid-size car market, the highest retention rates are Audi S4, Mercedes-Benz C-Class (imported) and Audi S5, which have a three-year retention rate of more than 84.32%. All three are imported models, and it is indeed surprising that such a performance can be performed, perhaps this is the embodiment of the rarity of things.
At this level, the three-year retention rate of hongqi H5 of independent brands is only 63.64%, which is thrown out of the top ten. Such a performance is not difficult to understand, in addition to the C-class car consumers have higher requirements for body shape, design, configuration, more emphasis on the tone of the brand, and the strength of independent brands in this regard still needs to be strengthened.
With the continuous rise of model classes and selling prices, the retention rate of self-owned brand models has declined in reverse. The Hongqi H7, which is positioned as a medium- and large-sized sedan, has a three-year retention rate of only 54.94%. The three-year retention rate of Dongfeng A9 is even only 33.54%, in other words, the new car landed for three years, and the price of the car lost two-thirds.
In contrast, the three-year retention rate of the lexus ES at the same level reached a staggering 95.53%. Taking the ES200 model with the highest market attention as an example, the guiding price of 300,000 yuan, after three years of opening and then changing hands, the loss is less than 15,000 yuan, which is cheaper than renting a car, which is called a value preservation god car!
The retention rate of self-owned brand SUVs is catching up with joint venture brands
In the small SUV market, honda's XR-V is the model with the highest retention rate in this class, with a three-year retention rate of 73.72%, which is in a reasonable range. The three-year retention rate of the independent brand Changan CS35 PLUS is also close to 70%, which is 69.16%, and chery Tiggo 3x and Geely Vision X3 are also in the top ten. Obviously, independent brands still have a high retention rate in some relatively entry-level models.
In the compact SUV market, the Honda CR-V is the only model with a three-year retention rate of more than 80%, and the 2nd-7th is a Japanese brand model, which once again confirms the high retention rate of Japanese brand models. The independent brand only has a long-discontinued Haval H5 into the top ten, its three-year retention rate of 68.55%, followed by Lynk & Co 01. Although Haval H6 and Changan CS75 have high sales performance, the retention rate of used cars is not high, which has a lot to do with their user reputation.
The retention rate of independent brands in the mid-size SUV market is far higher than that of mid-size cars, with the three-year retention rate of Trumpchi GS8 being 70.03%, BYD Tang being 66.86%, and Weipai VV7 being 63.29%. These three models have a lot in common, such as excellent shape design, strong power, large riding space, high positioning, etc., I believe these are also important supports for the high retention rate of the model.
The model with the highest retention rate of the joint venture brand in the mid-size SUV market is toyota Highlander, with a three-year retention rate of 89.12%, Honda Guandao also has 80.36%; Mercedes-Benz GRC is 79.24%. Judging from the sales volume of each model and the word of mouth of users, such performance is within expectations.
In the medium and large SUV market, the Mercedes-Benz G-Class perfectly explains what a "financial artifact" is, and its three-year retention rate has reached 104.47%. In other words, if the car is driven for three years, it can be sold at a higher price than the new car guide price, is this not earned? Not really. The high retention rate of Mercedes-Benz G-class is inevitable, but it is not enough to buy it for three years and earn it, after all, this is only a trolley, not a Moutai. The reason why the price of its second-hand car is higher than the guidance price of the new car is that the new car is increased when it is purchased, and the market premium part must far exceed the guide price, which will cause such a phenomenon.
Alpha retention rate is MPV's YYDS
MPV models are a big hit in recent years, and their attention is getting higher and higher. In this category, Toyota Alpha has the highest three-year retention rate of 117.76%. The reason why the price of its second-hand car exceeds the price of the new car guide is similar to the above-mentioned Mercedes-Benz G-Class, which is caused by the market premium, and it is not unusual for the elfa price of the guide price of 800,000 yuan to break the final transaction price of one million. If you count the markup, Alpha's used car retention rate is not exaggerated.
In addition, Mercedes-Benz Vito and Volkswagen Kailuwei also have a good retention rate performance, 88.79% and 85.59% respectively. The self-owned brand Trumpchi M8 also ranked among the top ten of the list, with a three-year retention rate of 74.21%, higher than Volkswagen Matway. In addition to joint venture brands, independent brands will also exert their strength in the MPV market this year, launching a variety of blockbuster new cars, and the power forms are more diversified, hoping that more and more independent brand MPV will climb the list of high retention rates.
The retention rate of independent brand new energy vehicles is obvious
New energy vehicles have always been regarded as a depression in the retention rate of second-hand cars, but in this list, there are also many new energy models with high retention rates, but the situation is more differentiated. Wuling Hongguang MINI EV has the highest one-year retention rate of 85.85%, such a high retention rate may be related to its car price, after all, the new car 30,000 or 40,000 models will not be too bad no matter how depreciating.
Ranked second and third in the list are Tesla Model X and Porsche Taycan, thanks to the addition of brand power, two models with easy landing prices of more than one million, and the one-year retention rate remains at 82.41%. In the 4-10, basically are the figure of independent brand models, not only traditional brands, but also new power brands, it can be said that independent brands are in full bloom in the new energy vehicle market, which is directly related to the strong market ownership.
After reading these lists, is it consistent with your psychological expectations? Are there any models you bought? These lists are not only suitable for consumers who buy new cars, but also for friends who plan to buy used cars. Friends who want to buy cost-effective second-hand cars should "do the opposite", do not choose some models with high retention rates, the lower the retention rate, the higher the cost performance, the more can reflect the advantages of second-hand cars "spending small money to do big things".