In today's faster and faster car replacement frequency, the car retention rate has also become an inevitable point of concern for consumers when buying a car, after all, the higher the retention rate of the model, you can make up for a part of the loss when changing the car. Some time ago, the China Automobile Dealers Association and Jingzhen Estimation jointly released the top 10 rankings of the car retention rate report of the 9 major market segments in 2021, which basically showed us which cars were more popular in the second-hand car market last year, and could also give consumers some references when buying cars.
The most value-preserved models in China are nothing more than Japanese cars, 9 major market segments have 7 "gold medals" are won by the Japanese series, there are small cars Fit, compact Civic, lexus ES for medium and large cars, Jimney for small SUVs, CR-V for compact SUVs, Highlander for medium-sized SUVs, alpha for MPV, these models have won the first place in the retention rate of their respective market segments.
Specifically, Fit's three-year car age retention rate is 78.09%, this car has been very circulating in the second-hand car market, the model is reliable and durable, and the economy is high, so for novice drivers who need to buy the first car, it may be more suitable, and many people take second-hand Fit to practice, and it is not a big loss to sell it after two looks.
Civic deserved, the retention rate reached 79.75%, this car is not only excellent design, but also high playability, equipped with Honda Earth Dream engine in the same class of performance excellent performance, the price of the new car is also quite stable, and even in the past for a long time this car in the terminal need to be sold at a markup, is completely not worried about selling the situation, the heat is very high.
The Audi S4 of the medium-sized car may not have been thought of by everyone, and there are many imported cars in the entire mid-level car market, and the retention rate of the top 5 models has even reached more than 80%, which is rare, and the Audi S4 is as high as 86.97%. The car itself is also very strong, performance and practicality are both balanced, and considering the imported identity, 354Ps horsepower 3.0T V6 engine, audi S4 480,000 more than the price is not high, the cost performance is also good. On the other hand, it may be the impact of the lack of chips abroad. In addition, the mid-size car market Camry and Accord are also worth mentioning, only it comes from non-luxury brands.
In the medium and large sedan market, the Lexus ES is far ahead of other models with a retention rate of 95.53%, but we also do not rule out that the reason for the terminal markup sales has increased its retention rate. In addition, the ES is also the sales model of the Lexus brand.
Jimney does not actually have a large-scale volume in the Chinese market, but from the perspective of product strength, Jimney's passability is very high, and it has always been a legendary model in the off-road circle. Nowadays, due to the cancellation of imports, it can only be bought from parallel import channels, which further explains what is rare and expensive. And in fact, until now, there has been no model on the market that can directly replace Jimney.
CR-V is the only model in the compact SUV market to break through the 80% three-year retention rate, this car was once known as the originator of the markup, sold well in China for many years, and now although it has begun to show discounts in the terminal, the profit is not large. Reliable, durable, high economy, large space, comfortable riding, design in line with the preferences of the Chinese people, etc., almost a model without any shortcomings, in addition, Honda's brand power is also very strong.
Highlander's high retention rate is actually needless to say, 89.12% is quite exaggerated, this car is undoubtedly the benchmark of the current 7-seat mid-size SUV market, until now the terminal still needs to increase the price of sales. However, the performance of Guandao is not bad, reaching 80.36%.
The retention rate of Mercedes-Benz G-Class exceeded 100%, reaching 104.47%, which is a proper wealth management product. Terminals are out of stock all year round, selling at a higher price, opening a few years without losing money or even making a profit, which is extremely rare in the automobile industry as a consumable, and Mercedes-Benz Big G is undoubtedly a myth.
Alpha is also a legendary model like the Mercedes-Benz G-Class, with a retention rate of 117.76%, and hundreds of thousands of people buy it at a price increase. Alpha is no longer a simple business car, under the star effect, the plutocracy effect, it has become a symbol of identity.
Japanese cars in the Chinese market sales in the past two years have been increasing, the market share in 2021 reached 22.6%, far more than 19.6% in 2018, in the context of best-selling, in fact, can also provide a certain guarantee for the high retention rate. However, in fact, the German system is not bad, the market share in 2021 is 22.3%, which is basically the same as the 22.2% situation in 2018. Although there is no growth, but at least the market share has not been compressed, but back to the retention rate, the situation of German cars is not as ideal as Japanese cars, from the above analysis can be found that in these 9 major market segments, only Audi S4 and Mercedes-Benz G-Class won the first place in the retention rate of medium-sized cars and medium- and large-sized SUV models, while German Volkswagen models did not qualify for the first place.