Recently, the China Automobile Dealers Association and Jingzhen Valuation jointly released the "January 2022 China Automobile Retention Rate Research Report". Although the retention rate of China's independent brands showed an overall downward trend, the two major brands of ROE AND MG under SAIC Passenger Vehicle achieved a counter-trend increase in the retention rate, and strongly broke into the top ten of the list of China's independent brands. Among them, the MG brand retention rate is 61.15%, an increase of 1 place over the previous month, and now ranks 8th in the list; the Roewe brand retention rate is 60.4%, forming a regional advantage with a large amount of ownership, surpassing BYD and ranking 10th in the list.
In addition, in the "2021 China Automobile Retention Rate Report" released last month, in the top list of new energy vehicles with one-year retention rate, Roewe Ei5, Roewe Ei6 MAX, roewe RX5 ePLUS respectively won the title of compact pure electric vehicle, compact plug-in hybrid sedan, compact plug-in hybrid SUV market segment champion, showing strong competitiveness.
The strong performance of SAIC Passenger Vehicle's new energy models is inseparable from a solid technical base. As early as many years ago, SAIC Passenger Vehicles has a forward-looking layout in the field of new energy vehicles, and has independently mastered key core technologies in terms of "batteries, electric drives and electronic controls", and has won national awards such as the second prize of the National Science and Technology Progress Award, and the technical level has reached the domestic leading and international first-class. SAIC Passenger Vehicles' new generation of pure electric architecture is about to be mass-produced, and will work with the SIGMA architecture to promote SAIC Passenger Cars into the advanced era of dual-architecture vehicle manufacturing, leading the new track of green technology.
The rapid promotion of SAIC's certified used car centers nationwide has also escorted the improvement of the retention rate of SAIC passenger cars. In recent years, SAIC Motor Passenger Vehicle has actively laid out the second-hand car market, set up the first certified used car center of Chinese automobile brands in Shanghai, directly attacked the pain points of opaque information and unguaranted quality, and provided "guaranteed, trusted, reliable and transparent" used car business, so that users can buy with confidence. At the same time, SAIC Passenger Vehicle has also created a "lifelong butler service" of "buy-use-sell-exchange-re-buy", forming a closed loop of full-life cycle service for user use and vehicles, making "buying used cars and enjoying new car services" a reality. At present, SAIC's certified used car center has been expanded to important used car regional markets such as Wuhan, Zhengzhou and Nanjing.
Behind the high retention rate is the embodiment of SAIC Passenger Vehicle's deep brand accumulation, excellent product quality and all-round after-sales service. In 2021, the two major brands of ROE AND MG under SAIC Passenger Vehicle achieved a steady increase in the retention rate, mg's three-year retention rate increased by as much as 6% compared with January of that year, and Roewe rose by 11.01%; at the same time, the Roewe brand also ranked among the top ten Chinese auto brands in the annual list of three-year retention rate. In the future, SAIC Passenger Vehicles will continue to be user-centric, bringing more high-quality products and quality services covering the whole life cycle to provide users with a better travel experience.