Recently, the China Automobile Dealers Association and Jingzhen Estimation jointly released the "February 2022 China Automobile Retention Rate Report". The overall second-hand car market retention rate continued, the independent brands showed slight changes, and the 3-year retention rate of SAIC Passenger Car's Roewe and MG brands rose again.
As the Chinese car brand with the largest number of Internet car ownership, the retention rate of the Roewe brand continued to rise this month, once again entering the top ten; the MG brand surpassed Geely to rank 8th, which is the 13th consecutive time that MG has entered the TOP10 since 2021. The dual brand continues to rank among the top ten and achieves positive growth for 11 consecutive months, which not only highlights the user's trust in the brand and products, but also recognizes its deep brand accumulation, solid technical strength and perfect after-sales service.
Since the beginning of this year, saicel passenger cars' Roewe and MG brands have been listed many times, setting a record for the retention rate of Chinese auto brands. In the top 15 list of the 1-year retention rate of all-brand new energy, the Roewe RX5 ePLUS plug-in hybrid SUV entered the TOP list with a retention rate of 77.9% and the micro pure electric vehicle SAIC Kelaiwei CLEAR retention rate reached 79.1%, surpassing the Weilai ES6 and also ranking among the TOP list. In the top list of the 3-year retention rate of the whole brand new energy, the retention rate of the sedan MG6 plug-in hybrid is rising, and the retention rate of the pure electric SUV MG EZS has soared by 2%, all of which are ranked in the TOP list. Previously, Roewe Ei5, Roewe ei6 MAX, Roewe RX5 ePLUS has been in the "2021 China Automobile Retention Rate Report" new energy one-year retention rate TOP list, respectively, won the compact pure electric vehicle, compact plug-in hybrid sedan, compact plug-in hybrid SUV market segment champion throne, showing strong competitiveness.
The leap in the retention rate and the significant increase in attention are inseparable from the accumulation of brand building. Recently, SAIC Roewe developed sports marketing, officially became a senior partner of Chinese women's football, lit up the night sky with thousands of drones on Valentine's Day, sincerely expressed the Chinese women's football team of Rong continental Wei, and formed the Roewe iMAX8 "Champion Team" to welcome the Chinese women's football girls home triumphantly, and the scene also presented a new third-generation Roewe RX5 rose float for these "sonorous roses" to call for the national football "goddesses".
The retention rate has steadily improved, and the strength of the product is the most direct endorsement. Taking the models that entered the February list as an example, roewe RX5 ePLUS not only has 3.0T green surging power, but also shows the highest level of the same level in aesthetics, intelligent connection, comfort and health, and comprehensively responds to users' expectations for high-quality plug-in hybrid SUVs; as a micro pure electric vehicle, SAIC Coleway CLEAR has 302 km comprehensive working life, 5.5 hours of ultra-fast charging speed, ultra-high battery safety standards and other leading strengths, becoming a "stepping weapon" that young hipsters can easily start with. MG6 plug-in hybrid is trendy, combat sense is all online, is an absolute match with young people's technology trends; MG pure electric EZS won the "double five-star" safety rating in Europe and Australia, as an excellent representative of China's intelligent manufacturing hot sales overseas.
The retention rate comprehensively reflects the product strength, brand power, reputation and after-sales service of the automobile, and the rising retention rate of SAIC passenger cars fully proves its excellent comprehensive level. At the same time, the month-by-month increase in the retention rate has also promoted the steady progress and continuous rise of new car sales, with SAIC passenger cars selling 64,000 units in February, and successfully ranking among the top eight of the brand in the latest February wholesale sales list released by the Association.