Affected by the 30% decline in new energy subsidies and the rise in premiums of new energy models, the domestic new energy vehicle market has set off a wave of price increases at the beginning of 2022, and the increase is mostly concentrated in the range of 2000-10000 yuan. However, some models choose to increase prices, and some models choose to stop selling, such as Euler's black cat and white cat.
Although Euler claimed that it was because of the large loss of bicycles and the cessation of orders, it is highly likely that these two civilian cars will be discontinued and withdrawn from the market. In fact, in addition to euler's black and white cats and other entry-level products, this year's high-end car, luxury car market, there are also a number of models are about to withdraw from the market to become out of print, including a number of high-end car entry-level products.
Audi A1, Q2
When it comes to Audi's entry-level sedan, the first thing that may come to mind is the Audi A3, mainly because the A3 has more space than the A1 and is more in line with the needs of Chinese consumers. As a small car, the replacement speed of Audi A1 is also relatively slow, entering the Chinese market in 2010 in the form of imports, and only completing the first replacement in 2018.
As an entry-level SUV of Audi, when it was localized in 2018, although FAW-Volkswagen Audi specially lengthened the wheelbase and launched the Audi Q2L for the needs of domestic consumers, the sales performance of the Audi Q2L has been decent.
Under the influence of the wave of electrification and the shortage of chips and the rise in raw material costs, at the beginning of this year, Audi CEO Marcus Dusman said that Audi will focus on creating higher profitable luxury models in the future, and Audi A1 and Q2 models will be officially discontinued after the end of the product cycle, and the follow-up will no longer be launched.
BMW i3
As bmw's first product in the pure electric market layout, the BMW i3 has accumulated a certain foundation for BMW in the pure electric market in the 9 years since its launch in 2013, with a cumulative sales of about 250,000 units worldwide. In July this year, the BMW i3 will also complete the product cycle and officially stop production.
The reason for the suspension of production is mainly due to the launch of more and more cost-effective products in the new energy market, and the product strength of BMW i3 is getting weaker and weaker. In terms of endurance, the maximum mileage of the BMW i3 is only 257 kilometers, but the price of this model in the Chinese market is more than 400,000 yuan. This is mainly because the BMW i3 uses carbon fiber materials and has higher manufacturing costs.
Therefore, with sales getting lower and lower, it is also expected that the BMW i3 will go offline. However, the brand name of i3 may be extended to the pure electric version of bmw 3 series. According to the previous declaration information of the Ministry of Industry and Information Technology, the NEDC mileage of the pure electric BMW 3 Series is 526km.
Lexus CT
As an entry-level model of Lexus, the Lexus CT200h will also be officially discontinued in October this year. Since its debut at the Geneva Motor Show in 2010, the Lexus CT200h has been around for twelve years. According to Lexus data, this model has also sold about 380,000 units in the global market in the past 12 years.
It is worth mentioning that although this model will be officially discontinued in Japan in October this year, as early as 2017, this model withdrew from the US market, and at present, the model is only sold in Japan and the European market. However, in order to commemorate this model, Lexus also launched a special edition model called "Lexus CT200h Cheished Touring".
Compared to the Lexus CT200h, the new car is not obvious except for two new body colors in terms of appearance.
Cadillac XT6 2WD Luxury
According to cadillac's official website, Cadillac has canceled the sale of the 2022 Cadillac XT6 two-wheel drive deluxe version. After the cancellation of the two-wheel drive deluxe version, the Cadillac XT6 currently has a total of 6 models, in addition to the entry-level two-wheel drive fashion model, the remaining five are four-wheel drive versions.
Although the official has not yet given a specific reason, there is also speculation on the Internet that this may be a sales method for Cadillac to force consumers to buy four-wheel drive models. You know, after the cancellation of the two-wheel drive luxury type, the two-wheel drive version is only the fashion type on sale, and as an entry-level product, the two-wheel drive fashion type is simpler in configuration than the deluxe type.
Comparing the 4WD style model to the 4WD deluxe version, the deluxe version has more parallel assist, reversing warning, induction trunk, steering wheel memory and heating function, driving recorder, and voice control including navigation and multimedia systems.
Volvo V60, V90
As early as July 2021, the industry reported that the Volvo V60 and V90 station wagons would be officially discontinued this year. However, according to Volvo, the Cross Country of the V60 and V90, as well as the high-performance Volvo V60 Polestar engineering plug-in hybrid version, will continue to be produced, and the discontinued models are the front-wheel drive Volvo V60 T5, V90 T5 and all-wheel drive V90 T6.
The main reason for the suspension of production is that the luxury wagon market is too niche. Although the station wagon not only has the handling performance of the car, but also has a good loading capacity compared to cars and SUVs, due to the design of the station wagon, it seems strange to some people. Moreover, the pricing of these two models is also a bit high.
However, volvo V60 and V90 due to the positioning of luxury brands, and the performance is also quite outstanding, in the domestic market, these two models have also been favored by consumers, and even gained volvo's "small steel cannon" reputation.
Lotus Elise, Exige, Evora
As a British sports car brand, Lotus Elise, Exige and Evora, three models, in fact announced the discontinuation of production as early as the end of 2021. According to the data, the three models have produced a total of 51738 units, of which Elise produced 35124 units, Exige produced 10497 units, Evora produced 6117 units, and the three models accounted for almost half of the historical output of the Lotus brand.
That is to say, these three models actually play a very important role in Lotus's product matrix. It is understood that after the discontinuation of the three models, Lotus will mainly produce Emira and Evija in the future. Among them, the EMira will become the last fuel car of Lotus, replacing the Elise, Exige and Evora models, while the limited edition Evija is positioned as a pure electric vehicle.
As for the reasons for the discontinuation of the Elise, Exige and Evora models, both in part to focus productivity on Emira and to electrify Lotus. As emissions regulations become more stringent, Lotus also needs to further look to the future of electrified products.
Red dot observation:
In addition to the luxury cars mentioned above, products including Envision X3 and BYD F3 will also be discontinued in 2022. Among them, the entry-level SUV Vision X3 of the discontinued Vision series is mainly because the competitiveness of this entry-level product is getting weaker and weaker, coupled with Geely's brand high-end goal, the Vision X3 is also a complete retirement.
The BYD F3 is mainly because of BYD's transformation task of fully realizing electrification transformation, and some old fuel vehicles have naturally reached the time of elimination.
Of course, in addition to these relatively low-end products, some models are also in short supply of chips, raw materials rise, resulting in production blockages and forced production to stop production.