e: NP1 enters the game Guangqi Honda electrified, intelligent "acceleration run"

As the sales volume of the new energy vehicle market continues to rise, autonomy, joint ventures, and luxury have begun to accelerate the "electric shock", and new energy vehicles are showing vigorous vitality. As a pioneer in the joint venture brand, GUANGQI Honda has launched an offensive horn to the new energy vehicle market with new electrification and intelligent achievements. Among them, at the Guangzhou Auto Show last year, Guangqi Honda's first pure electric vehicle model e:NP1 in the e:N series became a pioneer.

Electrification begins a new journey

As one of Honda's first launch models of the new electrification strategy, the e:NP1 is based on a new electric platform architecture and intelligent ecosystem, representing Honda's latest technology collection in the electrification process. The new car has sublimated the driving pleasure of Honda, and taken the lead in bringing Chinese users a new value experience of "movement", "wisdom" and "beauty".

The launch of e:NP1 means that GUANGC Honda's electrification is fully upgraded, and the new pure electric architecture platform - e:N Architecture will also become an important support for GAC Honda's electrification strategy. It is understood that the platform integrates a three-in-one high-power drive motor, a large-capacity and high-density battery, a high-rigidity exclusive frame for pure electric vehicles, and a chassis platform, bringing an unprecedented dynamic experience.

First of all, in order to realize the value of "moving", e:NP1 is equipped with the e:N Architecture F architecture, which is a platform developed for small and medium-sized EVs under the e:N Architecture architecture. Based on the front-facing FWD, the e:NP1 driving experience far exceeds that of its peer EV. Secondly, e:NP1 is based on the e:N OS full-stack intelligent control ecosystem, which realizes the evolution from passive intelligence to active intelligence. e: N OS integrates the Honda SENSING safe driver assistance system, the Honda CONNECT 3.0 exclusive version of pure electric vehicles, and the intelligent digital cockpit based on the over-the-top HMI system to build a new intelligent control ecology. e:NP1 adopts the new design language "e:N Design", with the design concept of "one touch of the future", presenting the beauty of dynamics, technology and wisdom in an all-round way.

In the next five years, Honda will enter 10 new pure electric vehicle models in China and cooperate with CATL times in an all-round strategic cooperation, of which Guangqi Honda will introduce 5 e:N series electric vehicles, and will continue to increase the sales ratio of existing hybrid models, including PHEV models.

System aggregation to build a "moat"

In the era of fuel vehicles, Guangqi Honda has achieved "all products and models", which is not only a high-rise in product strategy, but also a projection of Guangqi Honda's strong system strength. In the new era of electrification, Guangqi Honda pays more attention to building a system around the four major areas of "technology, products, manufacturing, and channels".

At the technical level, it covers two major areas: electrification and intelligence. At present, Guangqi Honda has completed the electrification layout of "hybrid, plug-in hybrid, pure electric". In the field of intelligence, Guangqi Honda is also continuing to exert efforts, forming a "more full-featured, more version coverage", and promoting Guangqi Honda to enter a new stage of intelligence in history.

At the product level, Guangqi Honda has comprehensively renewed its products and continuously enhanced its competitiveness in its respective market segments through technical support. At present, Honda CONNECT 3.0 has been installed on the new Accord, new Lingpai, style, and new Odyssey, achieving a greater improvement in the sense of high value. Honda SENSING will also accelerate the expansion of the scope of application, and will be equipped as standard in a variety of products, allowing more users to enjoy a new ecology of safe travel. In addition, relying on the e:N brand, Guangqi Honda will successively launch mass production versions of e:N concept-related models, opening a new chapter in the electrification business.

At the manufacturing level, quality management is GAC Honda's strength. Over the past 24 years, from the Huangpu factory with quality benchmarking, the Zengcheng factory with green benchmarking, and the third factory of smart benchmarking, GUANGQI Honda has always led the development of the industry. In order to coincide with the introduction of the e:N series, GUANGC Honda will build a new electrification plant. The new plant is scheduled to start operations around 2024 and will be the result of a manufacturing system for a collective company.

At the channel level, Guangqi Honda will build the Guangqi Honda APP electric zone around the e:N series products, create a more colorful life experience with users, and launch innovative measures such as travel leasing and value preservation repurchase. Deeply rooted in the Chinese market for 24 years, GUANGQI Honda has continuously brought users a full-value car life and continued to lead the times. In the face of the "double carbon" goal, GUANGC Honda will rely on honda e:N brand and Funtec technology to form a new development pattern of electrified and intelligent two-wheel drive.