Guangqi Honda's first hit on electrification e: NP1 stirred the electric vehicle market with strength

Guangqi Honda, which was moving all the way forward on the road to electrification, pressed the accelerator button again. With the e:NP1 unveiled at the Guangzhou Auto Show in November, GUANGC Honda ushered in a new era of intelligent pure electricity development. The e:NP1 is GAC Honda's first e:N series pure electric vehicle and one of the first models of Honda's new electrification strategy.

Guangqi Honda's first Honda brand pure electric vehicle e: NP1

In fact, GUANGQI Honda has been involved in the development of new energy vehicles since 2016, starting from the field of hybridization first, and then, focusing on the plug-in hybrid e+, and also launched ve-1 and EA6 pure electric vehicle models. Up to now, Guangqi Honda has formed an electrification pattern of hybridization, plug-in hybrid, pure electricity at the same time. Different from the previous electrification layout, e:NP1 is a new product from e:N Architecture's intelligent and efficient pure electric architecture, with Honda electric vehicle innovation technology.

Guangqi Honda has never only played the world through one car, but relied on systematic strength. The system strength forged by Guangqi Honda in R&D and procurement, manufacturing, sales and service is the foundation of its long-term popularity with users. The system strength will also promote Guangqi Honda to achieve more achievements on the road of electrification transformation.

This year, the development of domestic new energy vehicles has ushered in a small climax. According to the statistics of China Automobile Association, in November this year, the penetration rate of new energy vehicles has exceeded 20%, and the cumulative sales of new energy vehicles from January to November have reached 2.99 million, with a penetration rate of 12.7%. Caambiz expects total new energy sales to reach 3.4 million units this year. Some are more optimistic that the country's 20% penetration target for 2025 will be reached ahead of schedule next year. The growing numbers show that new energy vehicles are already a clear outlet. Whether it is a traditional giant or a new car-making force, they are increasing the number of intelligent electric vehicle models. The e:NP1 is one of the first models of the e:N series and is of landmark significance to GAC Honda's new electrification strategy. Honda has always had the reputation of "technology maniac", in the era of electric vehicles, what kind of surprises can Guangqi Honda bring? This is a problem that most people care about, and it is also an unavoidable "torture" for traditional car companies to develop electric vehicles.

e:N Architecture intelligent and efficient pure electric architecture is an advanced architecture that integrates a three-in-one high-power drive motor, a high-capacity high-density battery, a high-rigid pure electric exclusive frame and a chassis platform, which determines that e:NP1 will be an extraordinary electric vehicle. e: Np1's dynamic is the tone of its products, and in addition to horsepower, its computing power has also reached a fairly high level. The control program of the motor integrates up to more than 20,000 scene algorithms, which is more than 40 times that of ordinary pure electric vehicles.

The second is the sense of intellect. Compared with the products of the new car-making forces, the intelligent pace of electric vehicles of traditional car companies is not the fastest. But e:NP1 will refresh this understanding, and its e:N OS full-stack intelligent control ecosystem has realized the evolution from passive intelligence to active intelligence. e:N OS integrates Honda SENSING safe driver assistance system, Honda CONNECT3.0 exclusive version of pure electric vehicles, and intelligent digital cockpit based on the over-the-top HMI system to form a growing and evolving intelligent control ecology of "car understands people".

The e:N Design aesthetic gives e:NP1 a strong sense of beauty. The whole car looks simple and atmospheric and full of power, the design is not exaggerated but not conservative, the overall fit Honda's sporty nature, can be described as a new dimension of design that integrates mechanical beauty and electric technology.

From some details, you can get a glimpse of its design focus on "interactivity". For example, the "Heartbeat Heartbeat Interaction Lamp Language" during charging. The digital cockpit with the 15.2-inch HD ultra-thin bezel central control screen and the 10.25-inch color full LCD instrument cluster as the core plus the space function of "Space Magician" makes e:NP1 an eclectic new era electric vehicle.

In fact, with the increasingly diversified consumer demand, the current intelligent electric vehicle products on the market have appeared more serious "homogenization", simply relying on exaggerated design and configuration stacking practices have been difficult to attract consumers, belonging to the more boutique segment of the electric vehicle consumption era is coming. This will be an opportunity for e:NP1, which also has the strength to disrupt the current electric vehicle market.

Guangqi Honda's electrified attack

It should be pointed out that the electrification of Guangqi Honda is not starting from now. e:NP1 is not electrified for the sake of electrification, but based on GUANGQI Honda's years of electrification exploration, it is a well-thought-out and ingenious work.

Since 2016, GUANGC Honda has introduced Accord Sharp Hybrid, opening the first step in its involvement in new energy vehicles. Since then, more models of the Sharp Hybrid Alliance, such as Guandaorui Hybrid, Odyssey Sharp Hybrid, Haoying Rui Hybrid, LingpaiRui Hybrid, etc., have joined. Up to now, the GAC Honda Rui Hybrid Alliance has covered the entire product line of cars, SUVs and MPVs. In other words, Guangqi Honda's products have achieved large-scale new energy.

VE-1 and EA6 pure electric vehicles are the representatives of Guangqi Honda's test of pure electric power, and Haoying Rui Hybrid e+ means that Guangqi Honda has entered the field of plug-in hybrids. From the perspective of new energy drive form, GUANGQI Honda is a representative of full matrix electrification.

Guangqi Honda's full-matrix electrification route has accumulated rich technology and experience in electrification products. If this is the "first phase" of GAC Honda's electrification strategy, then e:NP1 will open the "second phase" of GAC Honda's electrification strategy, each opening a new era of electrification.

e:NP1, as a new dimensional electric vehicle integrating "motion, wisdom and beauty", will bring users many unexpected new experiences. On the one hand, many advanced intelligent configurations, such as Honda SENSING safe driver assistance system and Honda CONNECT 3.0 intelligent guide interconnection system, are presented on e:NP1, which will make people "handy" to use. On the other hand, the highly integrated and evolvable capabilities brought about by the intelligent and efficient pure electric architecture of e:N Architecture will create an emotional interactive experience completely different from the past, providing users with many "Easter eggs" worth exploring.

"One day wide book, lifelong wide book", this sentence is still true in the era of electric vehicles. What Guangqi Honda brings to consumers is the consistent brand enterprising value. To be sure, on the road to electrification, Guangqi Honda will only bring more to consumers.

The strength of the enterprise system is escorted throughout the process

Although there is now an explosive growth in electric vehicles, it has to be admitted that consumers who currently buy electric vehicles are still facing pain points such as endurance, charging, safety, and service. Actively solving these pain points is the focus of determining whether a certain enterprise can gain a competitive opportunity.

As a mature car company with a 23-year development history, Guangqi Honda's e:NP1 will solve user difficulties in an all-round way and bring value-added enjoyment. For example, in terms of safety, relying on Honda's more than 20 years of accumulation of electrification technology and Guangqi Honda's high-quality manufacturing system, e:NP1 will bring users a safer and more secure travel experience.

Guangqi Honda's volume has reached an annual sales volume of 800,000 units, and the cumulative number of users in the country has exceeded 8.5 million. The reason why we can achieve such excellent results is that in addition to the excellent product strength, the enterprise system strength of Guangqi Honda is a more important hidden competitiveness.

The system strength of the enterprise is a more efficient and healthier and more sustainable comprehensive competitive strength from the strategic level to the implementation level, which requires many years of deep ploughing of the market to obtain, which is a scarce endogenous ability. Guangqi Honda is a car company with this ability.

First of all, Guangqi Honda's user reputation is very good, and the high retention rate of many of its products can explain some problems. Secondly, in terms of technology research and development, channel services and marketing innovation, as well as in building a green environmental protection industry chain, GUANGQI Honda has been doing a good job. Guangqi Honda is a benchmark for sustainable development and sustainable development in domestic joint ventures. As the slogan of GUANGQI Honda says, "Let the dream go further", in the context of the era of carbon neutrality and intelligent electric vehicles, GUANGC Honda's outstanding system will continue to play a role and will become more efficient. According to the plan, in the first half of 2022, Guangqi Honda e:NP1 will be fully listed, and the late electrification camp will continue to expand. GAC Honda's new plant for efficient, intelligent, low-carbon and environmentally friendly pure electric vehicles is expected to be put into operation in 2024, when GUANGQI Honda's electrification business will enter a new realm.

In terms of channel services, GUANGQI Honda will explore the construction of a new channel model for the era of electrification, through online and offline linkage, to provide customers with a more transparent and efficient car purchase experience; at the same time, it will build a GUANGQI Honda APP electric zone around e:N series products to create a more colorful life experience for users.

Who will lead the era of pure electric intelligent travel? Guangqi Honda has been accumulating strength and innovation. After reaching a full-matrix electric product layout of "hybrid, plug-in hybrid and pure electric", the e:NP1 will open a new era of GUANGC Honda's electrification business.

Shen Fei / Wen