The "two-eight pattern" of the passenger car market has been formed, the sales of well-sold models will get better and better, the sales of poorly sold models will become worse and worse, and consumers have set their sights on "high-quality resources". With 20% of the sales of models accounting for 80% of the market share, the polarization is becoming more and more serious. In the high-end SUV market of more than 300,000, in addition to the fuel vehicles launched by traditional car companies, we can also see the new energy vehicles launched by the new forces of car manufacturing, and now their sales are getting higher and higher, of which the outstanding is Tesla Model Y and ideal ONE, especially the ideal ONE, its March delivery volume is 11,034 units, obviously 300,000 domestic SUVs, but it sells better than BMW X3, why?
Specifically, what is the level of March delivery of the ideal ONE's 11,034 units? Let's put it this way, it can put the BBA launched by the same price SUV far behind, such as Mercedes-Benz GRC and BMW X3 March sales of 10857 units and 8433 units, Audi Q5L is even more "shrinkage" serious, its March sales of only 4212 units, what does this mean? Quite simply, new energy SUVs are constantly "encroaching" on the market share of fuel SUVs, consumers who can afford tesla Model Y and ideal ONE can also afford to buy BBA medium-sized SUVs, they still embrace new energy vehicles without hesitation, this phenomenon itself is worthy of everyone's reflection.
For example, those consumers who choose the ideal ONE, why did they put the BMW X3 and bought a domestic car for 349,800 yuan without buying it? You know, BMW X3 xDrive25i M sports suit discount is almost 350,000 or so, the actual price of these two cars is very close, the ideal ONE advantage is that there is no purchase tax and license fee, may be cheaper than BMW X3 after landing more than 30,000. Now consumers buy cars more and more rationally, especially young people, they are no longer simply "superstitious" brand attributes, pay more attention to product strength, the same price, BMW X3 2.0T low-power engine only 184 horsepower / 300 Nm book data, 8.9 seconds to complete 0-100km / h acceleration. The ideal ONE dual-motor four-wheel drive system is 333 hp / 455 Nm book data, 6.5 seconds can complete 0-100km / h acceleration, its book data is closer to BMW's 3.0T six-cylinder engine (to the domestic BMW X5 xDrive 40Li M sport suit as an example, its 3.0T engine is 333 hp / 450 Nm book data), from the power level, the ideal ONE has a "leapfrog" potential.
Ideal ONE and BMW X3 xDrive25i M sports suit in terms of price is very close, but in terms of positioning is very different, BMW X3 positioning medium SUV, and ideal ONE positioning medium and large SUV, it and BMW X5 a level, 5030 * 1960 * 1760mm length, width and height and 2935mm wheelbase even in medium and large SUV is not small, it uses 2 + 2 + 2 3 rows of 6 seat layout is reasonable, Such a body size does not use a 6-seat layout is indeed a bit of a waste, and one more seat, one more possibility, just imagine, when your family of 6 go out to play, if you drive a BMW X3, a car is not enough, you have to drive another car, not only waste energy, but also spend a lot of fuel costs. What if you drive the ideal ONE? One car is enough, and the ride comfort is not affected, I think this is one of the reasons why many consumers choose the ideal ONE.
Ideal ONE is a range extender car, it does not exist in the maximum range of pure electric cars "anxiety disorder", you can fill the energy by adding fuel, you can also recharge energy through charging, in the state of full oil, NEDC working conditions can last 1080km, closer to the actual use experience of the WLTC working conditions can last 890km, even if running long distance is not worried at all, and commuting in the city, can be pure electric driving, its pure electric mileage is 188km, from this point of view, The ideal ONE does not refuel at a high frequency. Some readers have asked me: Why is the ideal ONE a range extender car instead of a plug-in hybrid? Here it is explained that the engine of the plug-in hybrid car is directly driven by the wheels, which is equivalent to it having two sets of power systems, which can work alone and can also work together, and the engine of the extender car is only a "range extender", which does not directly drive the wheels, more like a "generator", which can drive the motor to work, and can also charge the battery pack, thereby increasing the mileage, which is also the origin of the name of the extended range car. Compared with plug-in hybrid cars, the car experience of extended range cars is closer to that of pure electric vehicles.
Compared with the traditional fuel SUV, the advantage of the ideal ONE is that it is more intelligent, such as its four-screen interaction and the voice interaction of the whole vehicle have reached a very high level, and the whole vehicle personnel can easily interact with the ideal ONE, not only limited to the driver. It is also equipped with AD intelligent driving assistance system, perception ability, computing power, full stack self-research, etc. are very strong, is one of the best intelligent driving assistance systems.
On the whole, the ideal ONE has a large number of characteristics that the same price point fuel SUV does not have, the power is stronger, the space is larger, the use experience is more intelligent, and the owner does not have the maximum mileage "anxiety disorder", it seems reasonable to sell well. Finally, what do you think of the ideal ONE?