【Introduction: GAC's long-established Honda electric business became a trendsetter in China's electric vehicle market on March 29. On the same day, the GAC Honda new electric brand launch conference with the theme of "Pole And Movement Zhen" was launched, at which GAC Honda released a new electric brand e:NP. With the first model e: NP1 Polar 1 was also officially unveiled. This means that Honda released an electric "big move" in the Chinese market and officially opened the electrification business. At the same time, it also marks the beginning of GAC Honda's comprehensive efforts in the field of electric power. 】
Written| by Cai Jialun and editor | Hezi
In the domestic fuel vehicle market, GAC Honda has already firmly occupied a place. Since 23 years ago, GAC Honda's first global synchronous model domestic Yayou line and the opening of the country's first 4S store, GAC Honda in the Chinese auto market like a ride in the dust of many traditional car companies, 24 years has won the trust of more than 9 million users. From models such as H Accord, Fit, Binzhi to Guandao, not only the market heat is high, but the word-of-mouth response is also quite good.
As China's auto market begins to shift to electric vehicles, GAC Honda needs to break through the boundaries of its past business, innovate in the four major areas of product development, manufacturing, sales channels and service models, and use the system of upgrading to help promote the full layout of auto Honda to the electric era. The e:NP brand is the symbol and starting point of GAC Honda and the transformation of electrification. So, can GAC Honda's new electric brand e:NP surprise us?
In the Chinese market, further development is needed
As we all know, China is the world's largest electric market, and Chinese consumers are also the "most knowledgeable consumers".
According to the data, global electric vehicle sales will reach 6.5 million in 2021, while the Chinese mainland market will sell 3.2 million vehicles, accounting for nearly half of the world! And with the continuous popularization of electric vehicles, users' views and needs for electric vehicles have become more mature, from the fresh experience of large toys to the pursuit of the car's own attributes and car life experience.
While China's new energy market continues to develop, Honda and GAC Honda are also making every effort to accelerate the transformation of electric power. Just last year, Honda officially put forward the goal vision of "achieving carbon neutrality" and "zero fatalities" in 2050, based on its own wisdom accumulation of more than 70 years, accelerating the upgrading of electrification and intelligent products. As for GAC Honda, it is adhering to the concept of "synchronizing with the world from the beginning", and is also making a positive change in the direction of new energy, and the new electric brand e:NP is one of the biggest achievements of the new energy transformation.
Why is it called e:NP?
But for many consumers, they are curious about the name e:NP: Why did GAC Honda give its new new energy brand a name?
In fact, the name e:NP expresses GAC Honda's brand attitude of creating the ultimate pure electric value for users. The "e" table means "energize" and "electric"; "N" means "New" and "Next"; "P" means "Prime", which means the "exciting (extreme) driving pleasure" brought by the car, which coincides with the "experience co-creation car life value" evolved from GAC Honda's unique full value system. e:NP also has four brand personalities of pioneering exploration, open integration, ease and co-creation, to help realize the new mobile dream.
It is worth mentioning that in order to develop the world's leading and more suitable for China's electric products, GAC Honda's R&D team has traveled all over every road in China in the past few years, and has made full use of two major technology incubation bases, namely Honda Technology (China) Co., Ltd. and GAC Honda Automobile Research and Development Co., Ltd., to carry out countless grinding and debugging.
At the same time, GAC Honda has also built a strong and open localized circle of friends, developed hand in hand with the leading battery industry, and cooperated with the domestic leading intelligent enterprises to finally develop high-end pure electric products that adapt to more than 20,000 road scenarios to ensure the strong competitiveness of its own products.
e:NP1 Polar 1 starts the electric driving fun journey
The release of the e:NP brand indicates that GAC Honda will embark on a new journey; and the official debut of the first model, e:NP1 Polar Pan 1, has landed the strategy of the e:NP brand.
This new model adopts a new intelligent and efficient pure electric architecture e:N Architecture F, and also integrates a three-in-one high-power drive motor, a high-capacity and high-density battery, a high-rigidity pure electric vehicle exclusive frame and a chassis platform, which is expected to bring good driving pleasure. In order to better fit the user's actual car scene, e:NP1 Polar Pan 1 also optimally sets the motor, and finally integrates more than 20,000 scene algorithms in the electronic control program.
And due to the unique instantaneous high torque output characteristics of the motor drive, resulting in the occupants are prone to vertigo, e:NP1 pole 1 also through the continuous adjustment of pedal response and power output characteristics, as well as repeated adjustment of the seat system and suspension system, so that the user's body posture and line of sight changes and changes in the attitude of the vehicle are always integrated, truly realize the silky and accurate driving pleasure without motion sickness.
In addition to the pursuit of excellence in drivability, the e:NP1 Polar 1 combines the Honda SENSING safe driver assistance system, the Honda CONNECT 3.0 exclusive version for electric vehicles, and the intelligent digital cockpit based on the over-the-top HMI system. In addition, the e:NP1 Polar Pan 1 is also equipped with Honda's first-launched DMC driver state perception system, which further enriches the driving experience by recognizing user expressions and interacting with the driver with temperature.
Comments
From the e:NP brand to the first model e:NP1 Polar Pan 1, it can be seen that GAC Honda has released a "big move" in the new energy vehicle market. It is certain that GAC Honda's integration of Honda's 70 years of car manufacturing experience and its own 24 years of accumulation in the Chinese market will undoubtedly accelerate the development process and pattern transformation of China's electric market. e: NP brand, worth looking forward to.
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