Lead
March 29,
Guangqi Honda announces the official establishment of its new pure electric brand e:NP,
Chinese name is "Polar Pan".
The press conference also brought the first pure electric model of the e:NP brand: e:NP1,
That is, polar 1.
The American science fiction writer William Ford Gibson has said that the future has come, but it has not yet become popular. At present, as far as the development status of new energy models presented in 2021 is concerned, the future has come and is becoming popular.
The wave of electrification is sweeping in, and traditional car companies, especially head brands, are naturally not far behind. Following Honda China's official release of the "e:N" pure electrification strategy last year, on March 29, GUANGC Honda officially released a new electric brand "e:NP Polar Turbulence" with the theme of "Pole and Movement", and the first model Chinese officially named "Polar 1".
The e:NP name is rich in connotations, "e" table "energize (power)" and "electric (electric energy)"; "N" is "New (new)" and "Next (evolution)"; "P" is "Prime(pole)", which means that the "exciting (extreme) driving pleasure" brought by the car, and the ultimate fusion between the "experience co-creation car life value" evolved from guangqi Honda's unique full-value system means that the pleasure value of the new dimension is provided.
Consistent with the product value commonality conveyed by the era of fuel vehicles, the new e: NP1 Polar Pan 1 will be based on user needs as the background, the exterior design is not only developed by the Chinese design team, Honda's new design language e: N Design is integrated, so that the whole vehicle can achieve a smooth and seamless, washed and intelligent futuristic sense of the future; in terms of appearance details, e: NP1 Polar Pan 1 is equipped with a very futuristic luminous H standard, and the new Honda text at the rear of the car, which highlights the new attitude of the Honda electric brand At the same time, the charging port is perfectly integrated into the front face, and the "Heart beat heartbeat interaction lamp language" moves with the power when charging.
Based on the e:N Architecture F architecture, e:NP1 Polar Turbulence 1 is equipped with the e:N OS full-stack intelligent control ecosystem, the most significant central control screen adopts a vertical layout, and integrates Honda SENSING safe driver assistance system and Honda CONNECT 3.0 pure electric vehicle special version in the car appliance software part to build a completely different intelligent digital interactive experience from traditional fuel vehicles. In addition, the e:NP1 Polar Pan 1 is also equipped with Honda's first DCC driver state perception system, which further enriches the driving experience by recognizing user expressions and interacting with the driver with temperature.
e:NP1 Polar Pan 1 has a range of more than 500 kilometers on the NEDC pure electric range, and provides the onda EV Sound acceleration sound simulation system full of sporty H for the user to drive, coupled with the three-in-one high-power drive motor, high-density battery, high rigidity pure electric vehicle exclusive frame and chassis platform, so that users can truly achieve silky and accurate driving pleasure.
Like most traditional joint venture car companies transforming electrification, GUANGQI Honda will carry out innovative integration in the four major areas of product development, manufacturing, sales channels and service models for new brands, but in key sales channels, Guangqi Honda will create an "online" and "offline" dual-channel integration method, of which online with APP and PC to create a virtual scene real car experience, offline end is similar to "Wei Xiaoli", with supermarkets and electrified sales service stores as the main body to achieve new car delivery. After-sales service and other comprehensive functions are integrated, creating an experience space for users to have both shopping and social interaction.
In terms of brand building, e:NP will continue to deepen the cultural values created by the "Guangqi Honda Dream Festival" and "Fun Link Chuangxiang Car Life" created in the era of fuel vehicles. Online, with the Guangqi Honda APP as the platform, through the content sections such as circles and car owners co-creation, combined with the membership point system and car friends' associations, etc., interest in co-creation in breadth is co-created; offline, based on the living area of the electrified sales service store, community operations are carried out around fans, city clubs, etc., and emotional co-creation in depth.
Guangqi Honda integrates Honda's 70 years of experience in car manufacturing and its own 24 years of heritage, and its accelerated all-round electrification layout is not only conducive to its own growth, but also will promote the accelerated layout of China's new energy vehicle industry, continue to guide consumers to choose a more low-carbon lifestyle, "pole" leads to boundless fun, and "Pan" leads the electric new wave!