In 2021, due to the dual impact of chip shortage and raw material price increases, the overall market performance is tired. However, in 2022, most car companies have achieved sales growth, while revealing a signal that chip supply has eased. From the fast sales report issued by GAC Group, it can be seen that "Two Fields" contributed nearly 75%.
On the evening of March 8, Guangqi Honda announced its sales results for February. According to the data, sales in February were 57,102 units, an increase of 38.6% year-on-year, and many popular models achieved good results. So, how do these models perform? Let's take a look.
In terms of models, the flagship mid-to-high-end sedan Accord sold 16,588 units in February, an increase of 79.5% year-on-year, and the market performance was very good. But from past data, sales in 2019 were as high as 217,899 units, up 24.7% year-on-year, because new cars had been listed before. Sales in January-February this year were 34,101 units, and perhaps with the launch of the 2022 Accord, this year's sales are expected to return to the high ground.
Not only that, but the model, which is mainly positioned as a young market, sold 5,014 models in February. As a new car, how to verify the quality of the product power? Xiaobian believes that the sales performance is the best proof. In fact, since its launch on December 16 last year, more than 14,000 models have been sold. It is worth mentioning that the hatch will launch a HATCHBACK hatchback model, that is, a hatchback version.
Secondly, in terms of SUVs, GUANGQI Honda also has a good performance. As a global model, Binzhi achieved sales of 10,177 units in February. It has been in the Chinese market for 7 years, and its cumulative sales have exceeded one million vehicles. It is reported that the new generation of Binzhi will be introduced in the second half of 2022, and even arrange a hybrid system, which can improve the driving quality on the basis of reducing fuel consumption. In this way, the sales of Binzhi may be further increased.
Another SUV model, Haoying, sold 11,715 units in February, up 14.1% year-on-year. In order to capture the hearts of more young people, Haoying was directly arranged with the "Rui · T-moving, sharp hybrid, sharp hybrid e+" three dynamics. Specifically, Haoying is equipped with Honda's third-generation i-MMD PHEV technology, with a combined maximum power of 158kW. The fuel consumption of the comprehensive working condition is as low as 1.3L/100km, the fuel consumption in the lowest charge state is 4.6L/100km, and the pure electric mileage of NEDC is 85km. Moreover, GUANGQI Honda Haoying is an important part of Honda's "dual-vehicle strategy", which is on a par with the Dongfeng Honda CR-V. In terms of sales, the strategy is undoubtedly successful.
With the implementation of the "three-child policy", MPV models have gradually emerged in the automobile market. As a mature automobile brand, Guangqi Honda will certainly not give up this field. To this end, Odyssey, as one of the early high-end MPV to enter China, achieved sales of 3,892 units in February, an increase of 114.4% year-on-year. In addition, as an important part of GUANGC Honda's electrification strategy, the Rui Hybrid Alliance achieved sales of 11,005 units in February, an increase of 159.7% year-on-year, and the proportion of sales was increasing.
Looking at the entire automotive industry, it will be found that electrification has long been the consensus of the industry. According to Xiaobian, in 2021, Guangqi Honda will focus on the construction of the electrification system, and also released a new pure electric brand "e: N". Not only that, as early as last year's Guangzhou Auto Show, the first pure electric vehicle of the e:N series, e:NP1, was unveiled and will be listed in the first half of this year.
With the continuous promotion of the "new four modernizations", Zheng Heng, executive deputy general manager of Guangqi Honda Automobile Co., Ltd., said: Honda has released its future electrification strategy in China, and is also ready to undertake Honda's future electrification strategy. According to the plan, Honda will launch 10 new electric vehicles in a row in the next five years, and even in order to cooperate with the introduction of e:N series products, it will plan to build a new pure electric chemical plant, which is expected to be put into operation in 2024.
Automotive network review: Conform to the development of the market and strengthen the product lineup
We all know that the changes in the market are incomprehensible. Whether a brand can be sustainable depends on its ability to keep pace with the times and its insight into the market, after all, a huge automobile brand will have a situation that involves the whole body. So Honda has adopted a step-by-step approach, first improving the strength of the original products, such as the 2022 Accord and hatchback style; and continuing to strengthen the lineup, such as the pure electric vehicle e:NP1 and the new SUV. So, in the market of big waves, what surprises will Guangqi Honda bring us next? We might as well wait and see.