#冰墩墩是怎么火出圈的 #
Why is an ice pier "difficult to find"?
After the opening of the 2022 Beijing Winter Olympics, the ice piers were completely on fire. In an instant, the ice piers were snatched up, foreigners, Chinese were difficult to buy, and the factory overtime was also in short supply. In many Olympic licensed merchandise stores, the ornaments of the ice piers have long been sold out and removed from the shelves. During the Chinese Spring Festival, many people lined up in the early morning at the entrance of the licensed commodity flagship store in Wangfujing, Beijing, waiting to buy handmade blind boxes and plush toys, but there were still people who "froze into ice piers and did not grab the ice piers." Those who have already grabbed it said: "It is really happy to have a 'pier' in hand." More people lamented that it is too difficult to have a "ice pier" of their own. Why is an ice pier "difficult to find"?
A "pier" is difficult to find, which is a vivid microcosm of the hot ice and snow economy. Online and offline out-of-stock, doll ornament key chains can not be bought, stores temporarily restrict the flow and implement purchase restrictions, all reflect the super popularity of the Winter Olympic mascot. The cute shape of the ice pier, similar to the unique design of the astronauts, makes people like it. China's first Winter Olympics is a very commemorative event, and it is reasonable for consumers to rush to buy collections. Coupled with the realization of the goal of "300 million people on ice and snow", ice and snow sports have more audiences. Of course, official souvenirs of the Olympic Games have always been a scarce resource, and the Beijing Winter Olympics coincide with the Lunar New Year, and the reality of factory holidays and insufficient supply during the Spring Festival holiday has objectively increased this scarcity.
The author believes that the reason why the ice pier is so hot is that China's national strength is getting stronger and stronger, and the cultural image of a big country stands tall in the forest of the world. Coupled with the flawless performance of the opening ceremony of the Beijing 2022 Winter Olympics, it highlighted the style of "simplicity, fashion, health and beauty", which was impressive. The shape of the ice pier resembles a Giant Panda in China, and the thick image makes foreigners and Chinese love it and hope to have it. In addition, it has also been given a variety of cultural symbols, for example, black and white conform to the way of yin and yang, gentle appearance can be a "messenger of peace", the giant panda has gradually become the endorsement of the national image, becoming an endless source of literary and artistic creation and external dissemination. As the most recognizable cultural image, the panda can cross the language generation gap and directly hit people's hearts. The creative team's differentiated design has made panda shine again.
The accompaniment of the ice pier represents the concept of this Winter Olympics, that is, to highlight the harmonious coexistence between man and nature, and to convey to the world a confident, healthy, beautiful and colorful China! We believe that the fiery phenomenon of ice piers is also a strong stroke in the history of the International Olympics, and China has also shown the world a more open, diversified and confident side! [Smile] [Adoration] [Like] [Applause]
