A person founded 3 10-billion-level listed companies in 11 years, founded Ctrip at the age of 33, founded Homeinn at the age of 36, and founded Hanting at the age of 39, but he was kicked out before home was listed! What Home didn't expect was to kick himself out a strong competitor!
This person is Ji Qi, who later founded Hanting and successfully listed it in only 5 years! There are 1,000 stores in the country, what kind of riot operation does Ji Qi use? After watching it, people are amazing!
When Ji Qi founded Hanting, he found that hotels were opened everywhere in the country, but most of the hotel business was not good, there was no brand, the occupancy rate was not enough, there was no system, the management was not standardized, resulting in added value, and profits could not be done, so Ji Qi decided to help peers do a good job in business and earn money from peers! How did he do it?
For example, Boss Zhang is the owner of a factory, see the hotel business is good and think you can make money, so you invested in opening a hotel, but Boss Zhang did not have experience in hotel management, so although the hotel was opened, the business was general, so Boss Zhang was very worried.
One day, the salesman of Hanting found Boss Zhang's hotel and said: If you want to do a good job in the business of the hotel, why not cooperate with us?
You don't have a brand, to use our brand; you can't do it online, we have online cooperation with Meituan, Ctrip and other platforms, we come to help you divert traffic; you will not operate customers, we have a set of membership system imported into your store, together to share resources. In the future, our members from all over the country can come to you to stay here, help you improve the occupancy rate, and give you a steady stream of customer traffic.
The management level of your hotel is flawed, we have a mature management system to standardize and unify management. If we cooperate, you don't have to do anything, just wait for the penny every month.
Then Boss Zhang invested 5 million yuan in the hotel, because of the use of Hanting's membership, management system, and signboard. If you are not careful, you will become a hotel owned by Hanting.
Hanting used this asset-light way to quickly open more than 1,000 stores in the country, originally to site selection, decoration, pay rent, a hotel to establish the original construction of 6 months, now do not use, half a month can get a hotel. 1,000 hotels originally needed 5 billion yuan to invest, and now it is not needed, nor does it need to pay the cost of hotel labor.
In this way, the fission was quickly replicated across the country, directly integrating more than 80 private hotels that already existed in the number of rooms, so if you have stayed in Hanting, a closer look will find that each hotel is almost different.
Therefore, the essence of Hanting is not actually a hotel, but a trainer in the hotel industry.
This is the golden outlet S2B2C model released by Ali in the next decade, and it is also Ma Huateng who said: The C-end is nearing the end, the era of staring at end users before, selling products to make differences has been eliminated, and the B-end is the future. The future is to see who can serve the B-side and make money by selling the system!
Not only Hanting Hotel, but also the 7-11 start-up period, which was also done in the convenience store industry.
The marketers of 711 are on the streets every day, looking for the owner of the store to communicate: "How much money can you make on average in a month?" The boss said: "An average of 10,000 yuan a month."
The salesman said: "You join our 711 brand, we come to help you make more money, you don't have to go everywhere to buy goods in the future, directly use our logistics, supply chain and collection system, we come to continuously provide you with new explosive products, help you do user insights, and business optimization."
And do not charge you a point to join the fee, but also to ensure that you earn 10,000 yuan per month, more than 10,000 parts, we five or five points. “
The store owner thinks that it is equivalent to someone helping him improve his performance for free, and he is definitely willing to cooperate, in this way, 711 rapidly fissioned 70,000 stores in the world, 711 makes money from the supply chain, earns money empowered by the system, earns user assets, and finally earns brand potential, in short, it is to make money that others can't see.
Therefore, the master: financing in, operating out, financing and then entering;
Low hand: invest in, operate out, invest and re-enter
In the future, only companies with these three characteristics will be strong and good companies: strong cash flow, large users, and light assets.
But many of our traditional businesses are just the opposite:
First: the cash flow is very weak, the upstream must first pay, the downstream must first shop, and they have become the "sandwich biscuits" that are jointly oppressed by the upstream and downstream.
Second: the number of users is very small: even if countless products are sold, we have never operated users, and users are gradually lost
Third: the assets are very heavy, and the boss constantly invests the money earned in heavy assets such as stores, decorations, inventory, and employees. The bigger the business, the less money you have. The return is slow, the risk is large, and once there is a problem in one link, the business immediately plummets.
If you are these enterprises, if you do not transform, the road ahead will become more and more difficult, so how to transform?
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