Why can a small supermarket in Henan, China, punch Wal-Mart and kick RT-Mart?
His new store opening has never been publicized, but the business is hot, the first day of opening, an hour because it was crowded, the boss had to personally close the door to thank customers, it is called the supermarket forbidden area within two kilometers of it, because other international large supermarkets that are open one upside down, Carrefour came, closed, Dennis came, closed, Wal-Mart even because of jealousy of it nearby, six years do not dare to open. In Xuchang, Henan, only Tuesdays are not jammed, because on Tuesday, Fat East did not open the door. The profitability of a single store is five times that of Yonghui Supermarket. Let Ma Yun and Lei Jun praise it! Call him a miracle in China's retail world! Why is Fat East so cattle?
First of all, the service of Fat Donglai is definitely called haidilao in the retail industry
Fat Dong came to spoil the customers to the sky supermarket, come here to shop, forget to bring money, the salesman first put it on for you; on rainy days, employees will hold up umbrellas and pick you up at the drop-off location to pick you up into the supermarket; just enter the supermarket, you can see seven kinds of shopping carts, there are small carts for children, baby carts for Bao Mom, shopping carts for the elderly not only have seats, but also hang magnifying glasses.
All the goods feel that it is not delicious, buy expensive, you can return it casually. Free to give you cleaning and repair jewelry, free modification of clothes, free frying of Traditional Chinese medicine, in short, you can think of, unthinkable, fat Donglai for you to think of
Fat Donglai is not only good for customers, but also good for employees:
Employees have up to thirty days of paid leave each year. Working up to six hours a day, overtime to catch a fine of 5,000, and even in order to let employees rest, but also set up a special Tuesday for the store closure day, someone once calculated, just tuesday closing lost money, almost 1 billion a year. During the golden period and the Spring Festival, the business was still closed for five days, and Yu Donglai's goal was to align with the Nordics and let employees rest 145 days a year
Not only is it easy to live, but it also earns more! Fat salaries are almost twice the local average wages, management salaries are hundreds of thousands of dollars a year, high salaries are not counted, and employees work for a long time and have dividends. Yu Donglai gave 95% of the shares to employees, leaving less than five percent of his shares
Seriously, how can such a corporate employee not fight? The reason why Fat Donglai has done so well is that the trick turns employees into masters, not migrant workers, every cent of the supermarket income is related to every employee, and employees are willing to come up with their best service and state, so it will not affect the operational efficiency of the enterprise
Some bosses will say that this is too exaggerated, and the general boss really can't do such a big pattern! How can we completely activate employee motivation at low cost and let employees work hard?
You can imitate the originator of the service world: Haidilao's business model! After reading it, you will be open to a lot of management problems you will have specific solutions
First: How does Haidilao motivate waiters?
It uses piece-rate wages and a package dry system, which is a very powerful way! Let employees understand that the more they do, the better they do, the higher the income
In the past, Haidilao stipulated that one waiter looked at three tables, and fixed salaries accounted for the vast majority.
After the adoption of the piece-rate wage system, the three waiters looked at 10 tables, although the average workload did not increase significantly, but they jointly contracted these 10 tables, and the enthusiasm was very different.
The leading waiter is called "small customer service", and the remaining two are "big apprentice" and "second apprentice". For the whole group, each dish to the guest can earn a floating salary on a piece-by-piece basis, and the small customer service has the right to distribute these wages.
In this way, the salaries of employees have widened the difference, and the monthly salary of well-done waiters exceeds 13,400, and the bad ones are only 3,000 or 4,000. Naturally, employees will use everything to serve customers well.
Second: How does Haidilao motivate the cultivation of new fission store managers?
Haidilao has set up two schemes, and the store manager can choose one of them:
The first takes 2.8% of its own restaurant profits;
The second is to take 0.4% of the profit of its own restaurant + 3.1% of the profit of the apprentice restaurant + 1.5% of the profit of the apprentice restaurant.
Most store managers choose the second mechanism: in this way, the master's dividends from the stores where his disciples and grandchildren work may be far greater than his basic salary. In Haidilao, there are dozens of store managers with millions of annual salaries, comparable to executives of Chinese listed companies.
Moreover, Haidilao stipulates that if the operation of the shop managed by the master himself is not up to standard, he cannot get the full dividend of the disciple shop. Therefore, the master must not only manage his own shop well, but also help the apprentice shop in place!
It is this set of mechanisms that allows Haidilao to open up all over the country in just a few years and collect outstanding talents
Therefore, boss friends, don't blame employees why they leave after work, why they want to jump jobs, it is really not that employees want to jump jobs, but our mechanism is too bad, and the way and method of improving the mechanism is fundamental!
The penny is not to let you take out the company's existing money directly, but to design a set of mechanisms, let employees ask the market for profits, and use future money to activate the current people. This is the most important thing that bosses can't wait to learn! As long as the employees are activated, they will have a hundred ways to help you increase the performance of your business
There are more ways to activate people's hearts and minds, and it is recommended that you learn "Internet-oriented Profit Thinking" by Chen Ping, a teacher of "China's Top Ten Entrepreneurs in Transitioning the Internet", which contains a hardcover color printing book + 5 hours of system dry goods live broadcast + 17 online intensive lessons, summarizing 108 secrets of more than 30 industries:
1. How to use the partnership model to turn employees into entrepreneurs, rapidly expand and fission at low risk, and occupy the market? Take Baiguoyuan, Xijiade, and Northwest Shinomian Village as examples
2. How to use the S2B2C model to integrate the upstream, empower the downstream, and serve peers to make money? Take Heilan Home, 711 convenience store, and laundry as examples
3. How to get massive new customers through the explosive mode? Take auto repair shops, restaurants, and fruit shops as examples
4. How to achieve automatic fission of fans through the membership model and the new business model of the community? Take Costco, hotels, and agricultural inputs as examples
5. How to expand asset-light through the crowdfunding model? Take atour Hotels and Hotpot Restaurants as examples
……
From thinking to cases, and then to the landing method, very grounded, less than a meal money, quickly click on the picture below to take a look, immediately have, become a big thing is not entangled!
Connected profit thinking
