The domestic SUV market has always been a must for many car manufacturers, domestic consumers for the SUV model love is not need to be repeated, due to the strong rise of domestic brand models in recent years and the trend of new energy, the advantages of joint venture brands in the field of SUVs have gradually been reflected.
In November this year, the cumulative total sales of domestic SUVs were 841,000 units, down 12.6% year-on-year, and the cumulative sales of 8.261 million units from January to November this year, up 5% year-on-year, although the overall sales volume was not as good as that of cars, but it is still one of the most popular models in China, especially the rise of domestic brand SUV models.
The halo of the joint venture brand is no longer
Breaking the blockade of joint venture brands has always been the common goal of domestic brands SUV, looking back at the SUV market sales in November this year, we can see that domestic brands are not far from being realized. In the November SUV sales ranking released by the Association, the top five models of domestic brands occupy 4 seats strongly, and as many as 7 of the top 15 models are domestic brands, which has the potential to dominate the list.
Among them, haval H6, BYD Song family and Changan CS75 series have a single monthly sales of more than 20,000 vehicles, and the fifth Changan CS55 series has also reached 19,619 vehicles, of which Haval H6 has basically locked in the annual SUV sales champion with more than 310,000 cumulative sales.
In stark contrast to domestic brands, especially the Japanese brands that have been dominating the list in the past, the top five of this month's sales ranking have not seen the Honda CR-V and Nissan X-Trail, which have been in the top five before, putting aside the brand factor, the former is mainly the overall cost performance and competitiveness compared with the domestic brand models The gap is getting bigger and bigger, while the latter is purely jumping into the pit they dug.
Overall, in the top 15 sales lists of Japanese brands, Toyota, Honda and Nissan together occupy a total of 5 seats, and the two models of the Toyota brand, Toyota RAV4 Rongfang and Veranda, have also achieved single-month sales of more than 15,000 units, which is basically a normal performance.
Even worse than the Japanese series is the German system, in the top 15 list, the German brand only has one model of the Volkswagen Tiguan listed, the car with a single month sales of 14,387 vehicles ranked tenth. It is worth mentioning that in the Sales Ranking in November, none of the three major BBA German luxury brand models entered the list.
The performance of new energy exceeded expectations
In addition to the field of traditional fuel vehicles, in the SUV market in November this year, the performance of new energy models is also very strong, of which most of the sales of BYD Song series come from the contribution of Song PLUS and Song Pro New Energy, bydir Song series cumulative sales of 25,068 vehicles, of which 19,697 are from new energy models, especially its models equipped with DM-i super hybrid system are popular in the market.
In November this year, Tesla Model Y also achieved sales of 23,117 vehicles, although the negative news continues, but still can not stop the domestic consumers for tesla brand love, especially its continuous price reduction strategy, indeed make ordinary consumers unable to resist, perhaps as the industry legend said: "Tesla can rank first in the sales ranking, depending on how much it can deliver."
Compared with BYD Song and Tesla Model Y, the most surprising thing is the ideal ONE, which delivered a total of 13,485 new cars in November this year, beating a number of powerful competitors such as Mercedes-Benz GLC, BMW X3, Audi Q5L and Volkswagen Tuon, and it is also the sales champion model of the medium and large SUV segment, which is not easy as a new car-making force.
epilogue
Affected by multiple factors such as the epidemic and the overall trend, the overall domestic automobile market has undergone earth-shaking changes this year, and the overall pattern has almost been reshuffled, from this sales list, we can also see that the consumption concept of domestic consumers is also changing rapidly, the brand is no longer the primary reference for consumers to buy a car, the era of products is king, and the era of domestic brand models has arrived.