China's new energy market now maintains a high-speed growth trend, with the positive layout of the new energy market in previous years, at this stage there have been many independent brands in this field to seize a place, and with the changes in policies and the general direction of the entire industry, although fuel vehicles will still occupy a dominant position for a long time, this does not mean that brands with advantages in the field of fuel vehicles do not need to make changes. Today, Dongfeng Honda has taken this step.
On April 26, according to the "AutoMotive Business Review", Dongfeng Honda e: NS1 was officially listed. After the subsidy, the new car is priced at 175,000 to 218,000, and a total of 4 models are launched. As a small pure electric SUV born in the "e: N Architecture F" platform, compared to most products on the market, its advantage is that it has the endorsement of the Honda brand, and the attention has remained high from the day of its birth, after all, Honda has a huge user base in the Chinese market, the quality is quite trusted by consumers, even if it is a new energy product, people are more willing to choose products with verified quality.
Retain the "Honda style" and are highly recognizable
At the design level, e:NS1 adopts the closed front face commonly found on new energy products, and a through-line trim in the upper part connects the narrow headlights on both sides, this design style allows you to see at a glance that this is a "Honda car", it is worth mentioning that the new headlights also have the "Heart beat heartbeat interactive lamp language" function. As a new energy product, the "H" character LOGO of the new car can be lit up, bringing a certain scientific and technological atmosphere. And its charging port, hidden under the brand LOGO, open this panel can be seen.
e: The body length and width of the NS1 is 4390mm, width is 1790mm, height is 1560mm, wheelbase is 2610mm, and the single parameter belongs to the conventional level of the same class of products. From the side, the overall body contour of the new car gives people a tough feeling, the through-style waist line and the unique shape of the wheel hub bring a good sense of movement, the design of the new door handle is ingenious, the front door is a conventional design, and the rear door adopts a hidden design, which is somewhat similar to the fuel car Binzhi.
Coming to the rear, the taillight shape echoes with the front face, forming a penetrating effect through a slender ribbon, and the interior of the light group also adopts a blackening treatment, which looks more fashionable and fashionable, and the "H" LOGO commonly used on Honda fuel vehicles is changed to the "HONDA" character, adding a bit of refinement to the new car. Overall, the design of e:NS1 retains Honda's consistent design style, and on this basis, some new energy product features are added, which brings a high degree of recognition to the new car, and Honda's old users will not feel unaccustomed to seeing this car.
Interiors are designed with innovative design and are smarter
In recent years, Honda has made some innovations in the interior design of its products, becoming more and more technologically advanced, and the new energy product e:NS1 naturally continues this change. The first meaning of the sense of science and technology is - simplicity, you can see that the interior of the new car does not have very complex elements, the physical buttons have been cancelled in large quantities, and the through-line modeling also reduces the presence of the air conditioner outlet.
A 15.2-inch vertical LCD screen on the center console is very eye-catching, the narrow-edge design allows it to transmit the screen information more clearly to the user, and there is also a 10.25-inch full-LCD instrument panel under the steering wheel that also adopts a narrow-edge design.
At the level of intelligent experience, the new car is equipped with Honda's full-stack intelligent control ecosystem - e:N OS, which includes hondaCONNCET 3.0 tram exclusive intelligent guidance interconnection system, with more than 20 functions such as car home interconnection function, AI natural voice interaction, AR precision intelligent navigation, and supports OTA online upgrade. In terms of driving assistance, the new car is equipped with Honda SENSING 360 intelligent driver assistance system, a newbie-friendly panoramic automatic parking system, and a DMC driver status perception system that can monitor the driver's status through the camera.
New understanding, more delicate driving texture
At this stage, most of the pure electric products, although from the data alone, the power is very strong, but the driving texture is always different from the fuel vehicle, many people prefer the fuel vehicle, is because of the preference for the delicate adjustment and changeable driving experience, the performance of pure electric vehicles is more direct. Honda China released Honda e:N, a new pure electric brand, mainly to redefine the driving experience of pure electric vehicles, and now the arrival of e:NS1 is a practice of Honda's own concept.
As the "pioneer officer" of the Honda e:N brand, the e:NS1 is equipped with a front-mounted permanent magnet synchronous motor, and the maximum power of the motor is 134kW and 150kW, which is quite good from the parameter point of view. But the real advantage of e: NS1 lies in the optimization of details, such as pure electric vehicles have a high "explosive force" under the throttle, but this "explosive force" is not something that anyone can bear, especially for some passengers who are prone to motion sickness, but through the motor control to adjust the pedal response and power output characteristics, this discomfort can be effectively alleviated.
In addition, sound is also a "part" of driving passion, Honda will also e-e:NS1 with Honda EV Sound acceleration sound, by simulating the sound effects of the internal combustion engine when working to create a better driving atmosphere.
In terms of battery life, e:NS1 is equipped with ternary lithium batteries of 53.6kWh and 68.8kWh respectively, and the pure electric endurance under CLTC conditions can reach 420km and 510km respectively, which can meet the basic car needs of the urban population.
Written in the end: According to the data released by the Association of Automobile Manufacturers, Honda's cumulative sales in the Chinese market from January to March 2022 reached 208928 vehicles, a slight increase of 2.9% year-on-year, and most of Dongfeng Honda's current sales are contributed by fuel vehicles and oil-electric hybrid products. The arrival of Honda e:N represents Honda's determination to fully enter the field of new energy, as a brand with very advanced internal combustion engine technology, Dongfeng Honda has a new understanding of creating pure electric vehicles, perhaps this "understanding" can make up for the shortcomings of some pure electric products on the market at this stage, and also allow Dongfeng Honda to quickly open up its advantages in the pure electric vehicle market.