In recent years, the polarization of word-of-mouth caused by the success of diversified transformation and upgrading has been vividly reflected in the two home appliance leaders Midea and Gree. One pole is the United States that has achieved a successful transformation of fame and fortune, which has been praised; the other pole is Gree, which insists on acquiring Zhuhai Yinlong and loses fame and fortune.
As the leader of the old generation of traditional leading enterprises, Dong Mingzhu led Gree to stand tall with technology and completed the road to the top of Gree air conditioning. However, the road of transformation and upgrading under the leadership of Dong can be described as a start and a big step. Starting late, even capital wanted to intervene in the turmoil; but the pace was so big that the group company and the majority of shareholders could not understand it and abstained one after another. However, with the strong rise of new energy vehicles in the world since last year, the status of battery technology energy storage technology has become increasingly prominent, and the results of the strategic layout of Gree Electric Appliances in new energy have also begun to appear, and the industry has gradually gained more understanding and enthusiasm for Gree's strategic investment.
Recently, the 23rd China Patent Award review results were announced, Gree Titanium New Energy "a lithium titanate composite material and its preparation method, anode sheet and lithium-ion battery" invention patent, successfully selected into the list of Chinese patent gold awards, won the lithium battery industry in the invention patent "first gold", which is also the only lithium battery product patent in the new energy industry to win the gold award.
This gold award is a blessing in disguise for Gree; it is of great significance for saving Gree's reputation and Dong Mingzhu's idol aura. Gree, which stands on technology, finally has a place in new energy, and those who are ready to watch the jokes of Gree's investment failure and those who laugh at the voices can take a break. Gree's battery technology can not only be used in the field of car manufacturing, but also promising in gree light storage and air conditioning system, etc., which makes the imagination space of Gree air conditioner greatly expanded. These have been reflected in the official website of Gree: "New Energy Ecology" and "Gree Dong Pearl Store" are juxtaposed positions.
In the past two years, Dong Mingzhu has "not done the right thing" with a group of young people to sell live, which is an important part of its channel reform. If the former is the left hand, then the right hand is new energy, and Gree Titanium (formerly Zhuhai Yinlong) is Gree's strategic layout in new energy. At the same time, Dong Mingzhu's privatization of Gree Titanium has not stopped, Dong Mingzhu said at the shareholders' meeting at the beginning of the year, "This time to acquire Yinlong again is the best time, 1.8 billion (purchase price) to build a factory is not enough", but also expressed his determination.
Left-handed channel reform, right-handed new energy. The most difficult darkness before dawn may have passed, and perhaps, it will not be long before we can see Gree Electrical Appliances keeping the clouds open and seeing the moon.