Buy a stove in the winter and an air conditioner in the summer. With the approach of summer, the air conditioning market has also ushered in a sales peak, in the hot weather, air conditioning has always been a best-selling hot model, and this year is no exception.
However, unlike previous years, the sales of air conditioning products have undergone some changes this year, and the best-selling brands in the air conditioning market in the past are usually Gree and Midea's products, but this year's sales list has changed.
It can be seen from the Jingdong air conditioning hot list that there is no Gree among the air conditioning brands at the top of the list this year, and even among the top ten on the list, Gree has only two models on the list, ranking 6th and 9th respectively.
The sales performance of these two air conditioners is also very average, with a cumulative sales volume of only more than 30,000 units in the past half a month, which is indeed very surprising, and the reason why Gree air conditioners cannot be sold is largely because the price is too expensive.
For example, Gree Yunjin-III., which ranks sixth, has a price of more than 3,000 yuan for this air conditioner, because only such an expensive air conditioner can achieve intelligent control, and as a comparison, Midea's products have achieved intelligent interconnection.
So come back and take a look at the overall list,The first place is the Xiaomi air conditioner that supports intelligent networking,The second、Third and fourth places are all Midea's products,The fifth place is Xiaomi air conditioner,Basically nothing is Gree。
Judging from the actual performance, the sales volume of the first place Xiaomi giant power-saving air conditioner in the past half a month has exceeded 50,000 units, the second place Hualing air conditioner and the third place Midea air conditioner have also exceeded 50,000 units, and the fourth place has exceeded 20,000 units since the fourth place.
These best-selling air conditioner models have two very obvious characteristics, one is that the price is very cheap, it can be seen that except for the third-ranked Midea cool power-saving air conditioner that costs more than 2000 yuan, the rest are below 2000 yuan.
That is to say, the price of these best-selling air conditioners is thousands of yuan cheaper than Gree, although Gree provides a long ten-year warranty repair service, but air conditioners as a rapid change of technology appliances, ten years after the product will inevitably be more energy-efficient.
This is like using today's air conditioner and ten years ago air conditioning comparison, it does save a lot of electricity, so it is better to save the 1000 yuan budget, the big deal is 6 years after the warranty to replace the new one, there is no need to spend thousands of yuan for ten years of repair, because the air conditioner will only get better and better in a few years.
The other is that these air conditioners all support intelligent networking,Especially Xiaomi air conditioners have done a very good job in this area,The experience in all aspects is significantly better than Gree,Xiaomi also supports Mijia ecological interconnection,For example, automatically turn on the air conditioner when you go home.
Midea and Hualing air conditioners are also connected to Midea Home, users can control various modes of air conditioners through mobile phones, and can also set up intelligent scenes, but the playability is worse than that of Mijia, but it is much stronger than Gree.
After the air conditioner is connected, users can check the indoor temperature and air conditioning operation status anytime and anywhere through mobile phone APP, smart speakers and other devices, and remotely control them.
With smart networking, users can more precisely manage the running time and temperature settings of the air conditioner, such as setting a lower temperature or automatically shutting off the air conditioner through their mobile phone when they are away from home or sleeping, thus reducing unnecessary energy consumption.
In addition, the networked air conditioner also has the function of intelligent diagnosis and fault warning, when the air conditioner fails, the system can automatically send fault alarm information to the user's mobile APP to help the user find the problem in time and carry out maintenance.
In short, the future home appliance industry must be an intelligent era, and Gree's layout in this area is obviously very insufficient, I think that Dong Mingzhu, chairman of Gree, looks down on Lei Jun in various ways, thinking that Xiaomi is a small company, and it is impossible to surpass Gree.
But now just ten years have passed, Xiaomi mobile phones have become the top three in the world, Xiaomi has made an in-depth layout in the field of various household appliances, and even hit Gree's doorstep, and this year it has squeezed Gree air conditioners out of the top five in sales, which is really surprising.
Although Gree air conditioner has a good performance in product quality and technological innovation, Dong Mingzhu's series of operation methods still lose a lot of goodwill, and Gree is unwilling to make concessions on price in order to ensure profits, while competitors are pressing step by step.
In fact, the air conditioner is very mature, there is no such thing as poor quality, although the quality of Gree air conditioner is good, but other brands are also guaranteed for 6 years, and there is no big problem in use. What do you think, welcome to comment, like, share, and talk about your opinions.