When it comes to air conditioning, everyone will think of the three giants in China: Haier, Midea, and Gree!
Among them, the more lively one in recent years is the head of Gree: Dong Mingzhu, who has directly become a symbol of Gree.
Dong Mingzhu joined Gree Electric in 1990 and gradually stepped into the company's leadership position from an ordinary salesman. With her strong dedication and keen business sense, she has pushed Gree to stand out in the highly competitive market.
Especially after she became the chairman, Gree's brand value and market share rose rapidly, and it became a leading enterprise in China's air conditioning market.
As a leader in the air conditioning industry, Gree has been firmly on the "boss" throne for many years, and even said in 2019 that no one can surpass it in the next ten years.
Indeed, Dong Mingzhu's self-marketing operation has made Gree more well-known, saving a lot of marketing expenses, and the sales volume is also growing.
However, this also leads to the need to be more cautious in her words and deeds, after all, after choosing to be public and symbolic, the influence already belongs to the social level.
So, a new question comes, has Dong Mingzhu's operation made Gree better over the years? Firmly in the first place?
Here, the editor said that the rise of competitors made Dong Mingzhu feel pressure!
In fact, Gree faces a big challenge, its product line is too monolithic to meet the diverse needs of modern consumers. In today's market, it is difficult to maintain competitiveness in the sales of air conditioners alone.
As early as 2013, Gree began to try to expand its product line and enter the fields of household appliances and intelligent equipment, but the performance of other businesses was not satisfactory.
It can only be said that at present, Gree's air conditioners are recognized in quality, but the competitiveness of other products is relatively weak.
But the problem is, if you don't improve, if your opponent improves, you will regress.
One of Gree's competitors, Midea has already achieved a daily income of 900 million yuan, and the boss He Xiangjian has already been worth 225 billion.
Although He Xiangjian is low-key, his business layout is very powerful, and when Gree is struggling to expand other business lines, Midea has risen rapidly in the market.
In 2022, Midea's air conditioner sales will reach 25.63 million units, winning the first place in the domestic market.
Moreover, Midea not only has a rich product line, but also successfully uses e-commerce platforms, and its share of the offline and online markets significantly exceeds that of Gree.
In contrast, although Gree still has brand influence, it has been slow to respond to market strategies and failed to seize the opportunities of the e-commerce era in a timely manner.
There is no doubt that Dong Mingzhu is a successful entrepreneur, and she has led Gree to grow from 83.5 billion yuan to 188.9 billion yuan, and the results are very impressive.
However, with the intensification of competition in the industry, Gree urgently needs to innovate and rejuvenate, and Dong Mingzhu also needs to adapt to the changes of the new era.
For example, Midea's diversified development has been reflected in its performance, with the field of robotics and automation accounting for nearly 8% of its revenue, and the group is also actively deploying new energy vehicles and transforming into a technology enterprise.
In the home appliance market, Midea does not rely solely on air conditioning, and the market share of other small household appliances and kitchen appliances is also in the leading position in the industry.
Of course, Gree has been leading the air conditioning industry for 26 years, and its advantages are still obvious. For example, in terms of gross profit margin, the gross profit margin of Gree air conditioner is as high as 31%, while Midea is only 21%.
So, from a certain point of view, it's really hard to say what the future holds.
If you want to quickly solve computer system problems, Chinese cabbage USB flash drive boot disk is a very good choice. It's easy to use, even for novice computers.
Whether you want to reinstall the system for your computer, or you need first aid when you encounter a system crash, the Chinese cabbage USB flash drive boot disk can help a lot, and it is definitely a must-have tool at home!