Gree responded positively, and Dong Mingzhu was suspended for 40 days after the review turmoil, and then he was rumored to transfer Gree's assets

When it comes to Gree, the first thing that comes to mind is outside the air conditioner, and then the second is Dong Mingzhu!

She was able to start from the grassroots level of the company and bring Gree to the world's top 500 step by step, which shows her strong ability.

And Dong Mingzhu has also sat firmly in the position of chairman for many years, and no one can shake it.

But Dong Mingzhu's strength is well known, known as the "Iron Lady", which makes her career not all smooth sailing, facing one storm after another!

For example, the "Dong Mingzhu suspension" storm in January just passed, and in February, there was another "transfer of Gree assets" storm......

"Dong Mingzhu's suspension" turmoil

Speaking of the "Dong Mingzhu's suspension" turmoil in January, it was a lot of uproar at that time, although the company was a shareholder, but the chairman was Dong Mingzhu's at this time.

Therefore, as soon as this rumor came out, the influence on Gree can be imagined, but fortunately, Gree is not a vegetarian, so he quickly stood up and made the other party pay a painful price!

At that time, on January 18th, a big V on Weibo actually said that "Dong Mingzhu was suspended for review" without any basis!

If it is an account without a number of followers, it may not generate big public opinion, but this big V has more than 170,000 followers, is still an author, and has written many books.

This made many people really listen to this rumor, and even a number of bloggers followed to smear Gree and its executives, causing its stock price to fluctuate.

This kind of rumor is actually very outrageous, because Dong Mingzhu is Gree's "pillar" like an existence, basically only she stops other people's jobs, how can anyone dare to stop the position of "Iron Lady"!

Fortunately, the news came out in the morning, and Gree made an urgent statement in the afternoon, "strangling the rumors in the cradle", and decided to investigate the legal responsibility of these people.

At the same time, in the reporter's interview with Gree that day, everyone also learned that Dong Mingzhu was still working in Gree.

Fortunately, these rumors have paid the due price, not only the accounts of 170,000 fans have been blocked for him, but 5 rumors have also been punished administratively!

However, it is estimated that Gree's butt is not hot yet, and it is rumored that Dong Mingzhu "transferred Gree's assets" turmoil......

"Transfer of Gree assets" turmoil

It turned out that just a week ago, some netizens found that their local Gree Electric Appliance offline store had changed its door and changed it into "Dong Mingzhu Healthy Home"!

In addition, even the online Gree live broadcast room has been changed to these big characters.

This makes many people puzzled, although Dong Mingzhu is the chairman, but the company is not hers, replacing Gree's name with her own name, what kind of trouble is this.

The public opinion of this matter is no less than the "Dong Mingzhu suspension" storm in January, after all, this is the era of the Internet, and Dong Mingzhu can be regarded as an "Internet celebrity entrepreneur".

Therefore, in just 3 days after the incident, the number of hot searches on Weibo and Douyin exceeded 20 times!

And the number of readings about this matter is 1 billion+, which can be said to be a dime without spending, and the "new brand" has been vigorously promoted.

However, the publicity is promoted, but Dong Mingzhu's reputation is not very good in the comment area!

Some netizens said unceremoniously: "I regret buying Gree air conditioner, why don't you change your name before I buy it, then I will buy Midea."

Some netizens said: "It used to be 'good air conditioning, made by Gree', but now it is 'made by good air conditioning and beauty'."

After watching Gree's operation, some netizens gave Xiaomi a good idea: "It is recommended that Xiaomi Home be changed to Lei Jun's Miaomiao House!" ”

There is also a good idea for JD: "JD changed it to 'your strength is coming'".

In the comment area, there are different opinions, of course, there is also speculation about "Dong Mingzhu's transfer of Gree assets", from which we can also see everyone's attitude towards this matter.

But this is really the case, in the face of the confusion of many netizens, the staff of Gree stood up and explained to everyone why they changed their names, and the reasons can be summarized in 3 points......

The first point is that because of the brand Gree, the proportion of the air conditioning market is too high.

Everyone should have heard the phrase "good air conditioning, made by Gree", this sentence was invented by Dong Mingzhu, but at the same time, it also makes everyone think that Gree specializes in selling air conditioners.

The actual data also shows that in the 24 years of Gree Electric's revenue, the revenue of air conditioning alone is more than 7 percent, and Gree's industry is far from air conditioning.

As early as about 10 years ago, Gree began to move closer to the whole house smart home appliances, such as refrigerators and other household appliances Gree is sold, but it is not sold well without air conditioners, and now the name change is also to break the perception that "Gree only sells air conditioners".

The second point is that the IP of "Dong Mingzhu" does not belong to her.

That's right, although this is Dong Mingzhu's own name, the IP belongs to Gree!

As early as 15 years ago, this name became Gree's trademark, and the traffic of this IP is not blown, whenever these three words are involved, it is a wave of traffic.

For example, the "Dong Mingzhu Lei Jun Dispute", "Meng Yutong's Resignation Incident", "Wang Ziru Scandal Incident", "Dong Mingzhu's Suspension Turmoil" and so on circulated on the Internet.

The name change this time is very valuable and helpful for breaking through the current predicament that Gree is currently experiencing.

The third point is that the dealer system can be reshaped.

In the past, Gree's old dealers must have wanted to sell air conditioners, after all, Gree air conditioners were recognized by everyone.

And this time the name change to "Dong Mingzhu Healthy Home" is in line with Gree's intention to make smart and healthy home appliances for the whole house, and it also allows dealers to sell a full range of products.

According to the staff, in this year's annual plan, it is necessary to complete the renovation of 3,000 "Dong Mingzhu Healthy Homes", and it seems that even if the comments on the Internet are not good, the transformation is imperative!

I believe that Gree can be a great success this time and climb the peak!

So, what are your thoughts on the matter? Welcome to leave a message in the comment area......

Information sources:

[1] Official account: National Business Daily 2025-02-26 "Dialogue with Zhu Lei, Marketing Director of Gree Electric Appliances: "Dong Mingzhu Healthy Home" is the self-innovation of the channel, and it is planned to complete the transformation of 3,000 stores this year"

[2] Official account: The Paper2025-02-25 "Comment Now丨Renamed "Dong Mingzhu Healthy Home", Will Consumers Buy It? 》

[3] Official account: National Business Daily 2025-01-22 "Rumors "Dong Mingzhu is suspended", Gree Notice: 5 people smeared Gree Electric Appliances and executives, and after filing a case for investigation, they have been administratively punished, and related accounts have been banned"

[4] Official account: Sina Finance2025-02-25 "After reading the response, Dong Mingzhu wants to be "Grandma Gree"? 》

However, in order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!

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