The king is coming!
On the evening of February 27, Xiaomi held the "most high-end in history" press conference, bringing two flagship products - Xiaomi 15 Ultra and Xiaomi SU7 Ultra.
Lei Jun announced the release of the Xiaomi SU7 Ultra, priced at 529,900 yuan. The Xiaomi 15 Ultra starts at 6499 yuan, "no price increase".
Lei Jun: R&D investment is expected to reach 30 billion yuan in 2025
AI and related businesses will account for a quarter
At the press conference, Lei Jun, CEO of Xiaomi Group, delivered a speech.
From 2021 to 2025, it is expected to invest 105 billion yuan in R&D in five years, and it is expected to reach 30 billion yuan in 2025, with AI and related businesses accounting for a quarter.
He said that in only 9 months in 2024, Xiaomi Auto has locked a total of 248,000 orders and delivered a total of 135,000 units. The charging network has access to 1.02 million public piles, leading in compatibility, covering 365 cities.
He said that the Xiaomi 15 is Xiaomi's most successful flagship mobile phone product. In January 2025, Xiaomi phones ranked second in China with a market share of 16.8 percent, he said. The list shows that the first place is Huawei, and vivo, OPPO and Apple are third, fourth and fifth respectively.
Xiaomi SU7 Ultra was released, priced at 529,900 yuan
Lei Jun officially announced the release of Xiaomi SU7 Ultra at the press conference, priced at 529,900 yuan. Previously, the pre-sale price of Xiaomi SU7 Ultra was 814,900 yuan, which means that compared with the pre-sale price, SU7 Ultra reduced the price by 285,000 yuan.
Lei Jun said: "We don't think that the high price has face, but that it makes sense to say that this value is more expensive, and people who like this car can really afford it!" ”
According to Lei Jun, Xiaomi SU7 Ultra has 5 exterior colors: lightning yellow, space silver, parrot green, pearl white, and obsidian black. Available in three interior colours.
The SU7 Ultra aims to be the fastest four-door production car on the surface, equipped with Xiaomi's super three-motor system, standard track version cooling system, braking system, and New North tuned chassis system, and the standard version can be directly on the track.
The Xiaomi SU7 Ultra is equipped with end-to-end full-scene intelligent driving and Xiaomi's surging intelligent cockpit from the factory. The total computing power of intelligent driving has reached 10.68EFLOPS, and the accumulation of high-quality scene clips has exceeded 10 million Clips, making intelligent driving more intelligent and anthropomorphic. Smart driving is worry-free, and the Xiaomi Smart Driving Guarantee Service will provide a maximum of 3 million insurance amounts. Roaming Parking and Narrow Parking will be a pioneer experience in March.
另外,SU7 Ultra纽北限量版售价81.49万。
In response to Porsche's response, the SU7 Ultra surpassed the Porsche Taycan Turbo GT lap time and became the fastest production car in the race.
Lei Jun said, "I didn't expect Porsche to respond directly. After I read it, I was shocked, there is a pattern of international manufacturers. After reading the response, I admired Porsche even more. Porsche has faced countless challengers like us, and it not only has the pattern, but also the strength. I read Porsche's response more than ten times. Competing with an international manufacturer like Porsche is definitely our Xiaomi's luck, even if we lose, there is no shame. ”
Xiaomi 15Ultra, starting from 6499 yuan, "no price increase"
At the press conference, Lu Weibing announced the price of the much-talked-about Xiaomi 15 Ultra: 12GB+256G starts at 6499 yuan, "no price increase".
Previously, Lu Weibing said on Weibo that one of the goals of the high-end of Xiaomi mobile phones in the next 5 years is to achieve a large-scale breakthrough in the "6000 yuan +" price segment. Lei Jun also said in the live broadcast before,The starting price of the previous generation Xiaomi 14 Ultra is6499element,Over the past year, the cost of research and development and the cost of devices have become higher and higher,From the perspective of profit and loss,Xiaomi 15 Ultra must need to increase in price。
According to Lu Weibing, Xiaomi 15 Ultra is equipped with Snapdragon 8 Extreme Edition chip and 6000mAh Xiaomi GSR battery, which is the strongest battery life in Xiaomi's history.
According to Xiaomi's Weibo news, Xiaomi 15 Ultra is equipped with a high-performance antenna group, three communication chips, and AI full-scene optimization, which greatly improves communication performance and greatly reduces the latency of games and live broadcasts. Support network-free calls, challenging the industry's farthest 7km two-way calls; And all of them are equipped with Tiantong satellite communication, and the world's first mobile phone directly connected to satellite data function; There are also Beidou and Tiantong dual satellite versions, which are faster to search for stars.
It is reported that the details of the Xiaomi Mi 15 Ultra include: inheriting the classic black and silver color matching, high-grade lychee skin texture; High-strength four-curve wrapping middle frame, integrated crater lens design; Fully contoured depth micro-curved screen, equipped with Xiaomi Dragon Crystal Glass 2.0.
The camera module on the back of the Xiaomi Mi 15 Ultra has a circular design with four cameras inside. The camera module is also marked with the word "LEICA", indicating that the phone has partnered with Leica and will have special optimizations for photography. Not only that, but the device also has a special "Ultra" wordmark on the top, which is consistent with the font of the Xiaomi SU7 Ultra.
Xiaomi vigorously promotes the high-end strategy
The stock price hit a new high
It is worth noting that in early trading on February 27, the share price of Xiaomi Group-W rose more than 4% intraday.
This strong performance not only set a new record for Xiaomi's stock price, but also increased the wealth of its founder Lei Jun. According to media reports, Lei Jun successfully surpassed Nongfu Spring's founder, Zhong Sui, to become China's new richest man.
Image source: Daily Economic News data map
However, Xiaomi's share price fell all the way at noon, falling by more than 8% at the highest. As of the close, Xiaomi Group-W (HK1810) was at HK$53.1, down 5.68%.
According to Yicai, in response to the news that Lei Jun, the founder of Xiaomi, is worth more than Nongfu Spring's founder Zhong Sui and was promoted to "China's new richest man", Lei Jun responded in the alumni group of Wuhan University: fake news. According to the reporter's review of the Bloomberg real-time billionaires list, Zhong is currently ranked 24th and Lei Jun is ranked 31st.
According to the 21st Century Business Herald, in the past, Xiaomi's valuation mainly relied on its mobile phone business, especially the sales volume in the low-end market. However, with the intensification of market competition and the diversification of consumer demand, Xiaomi began to adjust its business structure and focus on diversification. Today, Xiaomi's core business has expanded into various fields such as smartphones, IoT and consumer products, Internet services, and smart electric vehicles. The development of these new businesses has not only brought new growth points to Xiaomi, but also changed its valuation logic from a single mobile phone business driven to a diversified business driven.
In recent years, Xiaomi has vigorously promoted its high-end strategy, and is committed to achieving product differentiation and enhancing brand added value through self-research of underlying technologies, such as imaging technology and chip technology. The market performance of high-end models has an increasingly significant impact on the valuation of the mobile phone business, and the valuation logic of Xiaomi's mobile phone business is gradually changing from a simple sales drive to a comprehensive consideration of product technology content, the proportion of high-end models and brand influence. For example, the launch of high-end models such as the Xiaomi 15 Ultra has not only enhanced Xiaomi's brand image, but also brought it higher profit margins.
The rapid development of Xiaomi's smart electric vehicle business is also one of the important factors in the change of its valuation logic. With the delivery of models such as the SU7 and the launch of new models such as the SU7 Ultra, Xiaomi's share of the smart electric vehicle market is gradually increasing. The market's valuation of Xiaomi's automotive business has also shifted from focusing on R&D investment and model planning in the early stage to considering multiple factors such as vehicle deliveries, sales revenue, capacity expansion plans, the development potential of the Phase II platform, and R&D investment in autonomous driving technology.
With the rapid development of AI technology, Xiaomi is also actively integrating AI technology into its products and services. At present, mobile phones and operating systems are developing in the direction of AI technology compatibility and application improvement, and the innovative application of AI technology in operating systems has become the mainstream trend in the future. By building an IoT ecosystem, Xiaomi has formed a huge ecosystem by connecting smart homes, smart wearable devices, etc.
Source: National Business Daily, Jiupai News, 21st Century Business Herald