Dong Mingzhu: At the age of 35, if no one recruits, you will start a business

E-commerce newspaper Pro

2024-05-28 12:10Posted on the official account of Guangdong E-commerce News

Dong Mingzhu's speech caused controversy

Dong Mingzhu is on the hot search again.

Recently, Dong Mingzhu was interviewed by Henan TV and was asked "Is 35 years old a hurdle in recruitment", Dong Mingzhu replied:

"You can start a business. No one recruits you to start your own business. ”

Source: Henan TV "Green Listening" program

As soon as this remark came out, the Internet immediately exploded, and related topics quickly appeared on Weibo hot searches, and negative comments followed.

Some netizens said that Dong Mingzhu's words were typical "why not eat minced meat"; Some netizens also said seriously, "Nine times out of ten, entrepreneurship will be worse"; Some netizens complained based on Dong Mingzhu's own experience: "I'm afraid she thinks Gree is her entrepreneurial success, right?" ”

Source: Weibo

Dong Mingzhu's remarks also mentioned the creative desire of some Weibo KOLs: "If no one hires you, you will start a business, go to work and drive if it is inconvenient to walk, go to the Grammys if no one listens to you sing, go to the Oscars if no one watches your movie, rent out the idle house if you have no income, and drive a private car to live......"

Source: Weibo

You must know that the traffic of this interview video itself is not high, and the "problem remarks" are just such a sentence, the reason why it can cause an uproar is because her previous remarks have provoked the nerves of workers many times, so it is particularly attention-grabbing.

In March last year, Dong Mingzhu proposed legislation to charge training fees for employees to change jobs, she said: "He thinks that your salary here is low, and he is willing to leave when others give him several times the high salary, but I think this should be a law, because you have worked with me for more than ten years, and I have cultivated so many manpower, financial resources, material resources and time, and you will leave after patting your ass, then your next unit will at least compensate me for my training fees." ”

Source: Douyin

Almost at the same time, Dong Mingzhu said: "I often encourage employees to buy Gree stocks if they 'smash the pot and sell iron', and if they can't buy me, they must believe in themselves." ”

In August of the same year, Dong Mingzhu said in the program "Super Interview" that although young people can get a college diploma, they should consider and ask themselves what they can do, not because of how much money they can get with a college diploma, but because of how much money they can get because of what you can do. She told the employees, don't say "I want to get how much salary I want to get when I come here, you don't have to pay it", such people don't need to ask for it at all.

There are many similar remarks about Dong Mingzhu, and almost every time he has been strongly criticized by netizens. Unconsciously, Dong Mingzhu is no longer the role model of the migrant worker at the beginning, and gradually stands on the opposite side of the migrant worker.

Dong Mingzhu's character collapsed

From ancient times to the present, people will have a kind of admiration for the strong in various fields, which is an instinct engraved into the DNA of human beings.

And Dong Mingzhu, who can be described as the strongest person in the workplace, once worked as a god-like existence in the minds of workers.

In 1990, 36-year-old Dong Mingzhu joined Gree, with no industry experience, she relied on perseverance and stalking, and recovered the company's debt of 420,000 yuan in 40 days, which impressed the leaders. In the next few years, she won the company's sales championship one after another, and her personal sales reached 36.5 million yuan in four years, which shocked the entire industry.

After serving as a sales manager, Dong Mingzhu acted vigorously and resolutely, changed the company's accumulated shortcomings, treated large and small dealers equally, and successively invented "off-season rebates" and "year-end rebates", so that Gree's sales increased by leaps and bounds, and finally sat on the position of chairman of Gree Group. Her growth experience can be described as the best template for the little people's counterattack, which has given many people the confidence to struggle.

Backed by legendary experience, Dong Mingzhu has established a "good boss" character through actions such as "assigning houses to employees", "suggesting raising the individual income tax threshold", and "caring for employees in the canteen", and has also established a good impression among young people.

But in the past two years, a series of remarks and events have gradually collapsed Dong Mingzhu's personality. There are two key events.

The first is the "Meng Yutong Incident". In 2021, in the workplace variety show "We Are New to the Workplace", Dong Mingzhu took a fancy to Meng Yutong and recruited her as his secretary. However, on April 7, 2023, Dong Mingzhu said that Meng Yutong would no longer be her secretary, and said that Meng Yutong loved live broadcast work more than secretary work. On May 10, Meng Yutong resigned from Gree.

Originally, everyone thought that this was a good gathering and a good dissolution, but they didn't expect that in December 2023, Dong Mingzhu spoke at the induction ceremony of the 2023 college students of Gree Electric Appliances, saying that at that time, Meng Yutong was diligent in the intern program and was selected to be the secretary, but he couldn't write a single article. "Meng Yutong has become an Internet celebrity with the help of our platform, which has played a bad role in the company. We came with thousands of college students, and no one had that opportunity. We can no longer tolerate such a person in Gree Electric, so we fired her. ”

Source: Douyin

In the current era of the hot Internet celebrity economy, Dong Mingzhu not only did not find the value of Meng Yutong, but still angrily reprimanded Meng Yutong after his resignation, and his employment ability and strength were exposed, which was shocking.

The second is the "Rose Air Conditioning Incident". In 2023, Gree will launch a new "Rose Air Conditioner", which is said to have been designed by Dong Mingzhu himself, showing a completely different appearance from traditional air conditioners. However, the appearance of this air conditioner was commented by netizens as "old and earthy, like the design level of the 90s", and then it was removed from the shelves due to poor sales.

Source: Douyin

The negative impact of this incident is that many netizens think that Dong Mingzhu's understanding of products can no longer keep up with the times. For an entity like Gree, product-related issues are not trivial. In addition, Gree's market value is now less than half of that of Midea, and Dong Mingzhu's character as a "strong woman" in the workplace has also been shaken.

When Dong Mingzhu is no longer strong in the eyes of netizens, it is normal for the wind to reverse.

The speaker has not changed, but the obedient has changed

From the perspective of the industry, the change in people's attitude towards Dong Mingzhu is also reasonable.

When an enterprise is in a period of rapid growth, whatever its founders and spokespersons say will be considered right, and even their speeches and deeds will be collected into quotations, written into books, and disseminated as success learning materials.

However, when the development of a company encounters obstacles or even goes downhill, even if what the relevant people say is reasonable, it will be selectively ignored, or it will be refuted and questioned, as the so-called "even breathing is wrong".

On the other hand, changes in corporate efficiency will also affect managers' attitudes towards employees. As front-line experiencers, the feedback of employees will also affect the company's reputation to a large extent, after all, a lot of the company's "black material" is exposed from employees.

For example, a few days ago, Ali wrote a letter to shareholders that it was clear that it would take a knife on the disease of large enterprises and make the bloated system agile and efficient; Liu Qiangdong also criticized "lying flat" at the internal meeting, saying that the company with good performance will always love you, and it is not a brother who doesn't want to fight.

It is conceivable that the comments of Ali and Jingdong's actions did not attract too much affirmation, but more cynicism. Because in the current industry environment, the benefits brought by "hard work" are getting smaller and smaller, and entrepreneurs such as Dong Mingzhu and Liu Qiangdong, who encourage hard work, have become the target of public criticism.

In short, Dong Mingzhu and other people "on the stage" have not changed, what has really changed is the mood of the people "off the stage". If you put these words more than ten years ago, I am afraid that you will get a completely different result.

Author | The wind is clear

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