Many companies may no longer hire 35-year-olds? Dong Mingzhu: At the age of 35, if no one hires you, you will start your own business

National Business Daily

2024-05-26 17:57Posted on the official account of Sichuan Daily Economic News

Dong Mingzhu, Gree Electric Appliances (000651. SZ) chairman, known for his bold and sharp rhetoric, is the "top Internet celebrity" among entrepreneurs. Recently, she and her female entrepreneur "girlfriend group" went to Henan to "brush up" Hanfu for the second time, which aroused heated discussions among netizens.

In addition, Dong Mingzhu responded to many hot topics in an interview with the media, for example, for "the 35-year-old kan of the worker", she said, "No one recruits you to start your own business". In addition, for many people yearning for the leisure life in "My Altay", Dong Mingzhu said, "You can make a resignation report, you can go back to leisure", "I haven't rested for more than 30 years".

Dong Mingzhu: At the age of 35, no one recruited, so he started his own business

Only when you contribute can you talk about income

According to Elephant News, recently, Henan Radio and Television's "Green Listening" column interviewed Dong Mingzhu, chairman and president of Zhuhai Gree Electric Appliance Co., Ltd.

Dong Mingzhu can always gain the attention of young people on the Internet, in fact, it is also related to the fact that many of her remarks on the Internet can always stir the nerves of young people. For example, as a representative of the National People's Congress, in addition to focusing on innovation and intellectual property rights, her bill has always advocated raising the individual income tax threshold, allowing the rich to pay more taxes, and loosening restrictions for young people. Another example is not to hire employees who only want a lot of salary.

In this regard, Dong Mingzhu said: "I don't think it's a person who doesn't look at only salary, because when you come to a company, what reason do you have to tell me how much money you will pay?" I now say that my annual salary should be 50 million, do you hire me? Of course, it is normal to talk about income only if you contribute. ”

As for today's young people, they are more inclined to the Internet and finance, rather than manufacturing. Dong Mingzhu said, "I am now recruiting seven or eight thousand people every year, all of whom are post-00s."

Dong Mingzhu said that these young people are still the same as she was back then. "Let's not generalize now, beat us to death with a stick, and say that young people can't do it now, there are still a lot of excellent young people, because they are the support point for the development of the country and the development of mankind in the future, right? The post-00s of college students we recruited, and now the post-95s have all taken up leadership positions, do you say yes or no? So I don't think we should look at this era with a negative attitude, because it's always changing. ”

For migrant workers, "35 years old is a hurdle, and many companies may no longer recruit 35-year-olds", Dong Mingzhu said, "You can start a business, no one recruits you to start your own business." So I think it's a hurdle to measure by age, in fact, more hurdles come from your heart and your thoughts, you think that there is a high mountain in front of you that can't be crossed, this is the hurdle, but if you firmly climb up step by step, you can go to the top."

In addition, "My Altay" has become popular recently, and many people are more eager for a leisure life after watching this drama. Dong Mingzhu said, "You can make a resignation report, you can go back to leisure, there is no problem, I think it is your own choice." Just like me, I haven't rested for more than 30 years, do you think it's a loss or is this choice wrong? For me personally, I feel very happy, so there is no standard for happiness, happiness comes from your heart."

Dong Mingzhu said, "Everyone says that young people are lying flat now, are the young people around you lying flat?" If not, it proves that there are still the majority of people who do not lie flat. In fact, once in life, the so-called success is that the more you pay, the greater the chance of success. Without giving, without the process of struggle, you will not feel happy."

From "good air conditioning" to "good appliances"?

Gree focuses on refrigerators, washing machines and other home appliances

Dong Mingzhu went to Henan this time for Gree's 2024 ice washing household appliances strategy conference.

According to Xinhuanet, on May 22, Gree's 2024 Ice Washing Household Appliances Strategy Conference and New Product Tasting Conference was held in Luoyang, Henan Province, and more than 1,500 dealer representatives and consumer representatives from all over the country attended the event.

Dong Mingzhu, chairman and president of Gree Electric Appliance Co., Ltd., said in his speech that Gree has realized the transformation from "good air conditioning" to "good electrical appliances". "In the next step, Gree hopes to work with dealers to open up a new chapter for the ice washing household appliances business."

At the event, Gree Electric released a variety of new refrigerators and washing machines. According to reports, in the field of food preservation, Gree all-for-one fresh refrigerator is equipped with "photosynthetic water moisturizing fresh technology" to provide a constant temperature and humidity control environment for fruits and vegetables, and flowers can be maintained in the refrigerator for 25 days without drying up; In the field of cleaning and care, Gree Nu Skin's second-generation heat pump washing and care machine is equipped with Gree's self-developed 37°C low-temperature heat pump soft drying technology, which can not only achieve low-temperature drying without damaging clothes, but also carry out laundry care without washing.

Dong Mingzhu announced that Gree Electric will set up refrigerators, washing machines and household appliances sales companies in every province in China. Prior to this, Gree Electric Appliances has set up air-conditioning sales companies in various parts of the country, and refrigerators, washing machines, and household appliances are sold by air-conditioning sales companies.

Dong Mingzhu said that in the past, Gree had more than 100,000 employees and hundreds of R&D personnel; Now Gree has 80,000 employees and 15,000 R&D personnel. In the face of dealers from all over the country, Dong Mingzhu promised not to let dealers do loss-making business, and hoped that dealers would become shareholders of Gree Electric Appliances.

In addition, Lu Luqun, sales director of Gree Electric Appliances, also made his debut after taking up his new position. She said that she will strengthen the sales of all categories of products in Gree stores, set up Gree full-category experience stores in comprehensive stores, and strengthen the promotion of ice washing products in the form of O2O (online and offline combination), live broadcast, and cross-industry alliances, so as to realize user management on the new retail platform. Now the home appliance industry cycle is in a very difficult period, and she hopes that through hard work, she will eventually cross the industry cycle and cross the consumer product awareness cycle.

Dong Mingzhu said in an interview that now Gree has put ice washing and air conditioning on a par, but there are more consumers who don't know, because they think Gree is synonymous with air conditioning. "In fact, we hope that through this Luoyang (press conference), we can further understand that Gree is not a simple air-conditioning company, but a company with a full range of household appliances. In particular, we grasp the changes in consumer needs in the era of big data, for example, we pay more attention to health, and secondly, we pay more attention to energy saving and more comfort, and we must achieve the ultimate in product development."

Dong Mingzhu again introduced "foreign aid"

Or on the same level as Wang Ziru

According to the first financial news, Gree Electric announced the establishment of a household appliance business department on May 9, merging the functions and personnel of the household air conditioning and small household appliances business department, ice washing and household appliances business department, and appointing Lu Luqun as the sales director, in charge of the household appliances business department, with a probation period of six months to one year.

Regarding the screenshot of the above-mentioned internal post of Gree Electric Appliances circulating on the Internet on May 9, a regional sales person in charge of Gree Electric Appliances told the first financial reporter on May 10 that "it should be true"; In addition, at least two industry veterans close to Gree Electric also told reporters that "the document is true".

Lu Luqun used to work at JD.com, and in the past two years, he has managed Gree's sales in Hebei to stabilize the market after the spontaneous withdrawal of the former Hebei Gree Province Dai Xu. The impact of this organizational structure and personnel adjustment on the reform of Gree's channel is worth paying attention to.

Previously, Dong Mingzhu introduced Wang Ziru, a science and technology self-media person, and appointed him as the person in charge of the channel reform project of Gree Electric Appliances. The industry speculates that Lu Luqun, who serves as the sales director of the Gree household appliances business department, and Wang Ziru, the person in charge of the Gree channel reform project, are in a parallel relationship in terms of rank.

Gree Electric's performance in the first quarter of this year maintained growth, but there was also pressure. According to its quarterly report, in the first quarter of 2024, Gree Electric achieved revenue of 36.364 billion yuan, a year-on-year increase of 2.56%; the net profit attributable to the parent company was 4.675 billion yuan, a year-on-year increase of 13.77%; The net cash flow from operating activities was -2.94 billion yuan, a year-on-year decrease of 119.52%, mainly due to the decrease in cash received from the sale of goods and the provision of labor services.

Compared with Midea Group and Haier Smart Home, two other leading white electricity companies in China, Gree Electric's revenue growth rate in the first quarter of this year was low. In the context of the rapid growth of China's domestic household air conditioning market last year, the growth of the domestic household air conditioning market this year is under pressure. For Gree Electric Appliances, which is mainly engaged in air conditioning and mainly relies on the domestic market, how to accelerate the sales of refrigerators, washing machines, household appliances and small household appliances is also a top priority.

Gree Electric's revenue last year was 200 billion yuan, reaching 204 billion yuan. Among them, the revenue of air conditioning was 151.2 billion yuan, a year-on-year increase of 12.12%, accounting for 74.13%; The income of household appliances, including refrigerators, washing machines, small household appliances, etc., was 4.002 billion yuan, a year-on-year decrease of 12.38%.

After Lu Luqun takes office, it is worth looking forward to how he will integrate Gree's channel resources across the country and promote the sales of Gree's refrigerators, washing machines, small household appliances and other electrical appliances. Before Lu Luqun, Xie Guanghui, assistant to the president of Gree Electric Appliances, was in charge of Gree's domestic business for a period of time, and he was born in R&D.

Since the beginning of this year, the share price of Gree Electric has risen significantly, with the latest closing stock price at 41.17 yuan, with a total market value of 231.8 billion yuan.

The research report of Changjiang Securities pointed out that the overall revenue of Gree Electric Appliances in 2023 will maintain resilient growth, and the small household appliances business stage will be under pressure. In 24Q1, the company's revenue increased by 2.56% year-on-year, or mainly due to the strong overall demand resilience of the white power industry, and the company still maintained a dominant market position. The company has formed a number of industrial brand matrices, covering the two major fields of household consumer goods and industrial equipment, and realizing the upstream and downstream extension layout of the industrial chain. On this basis, the company actively explores market segmentation, broadens business scenarios, actively extends the category layout, and expands potential businesses such as new energy and intelligent equipment, and the bank expects the company's net profit attributable to the parent company in 2024-2026 to be 319.45, 34.570 and 37.934 billion yuan respectively, and the corresponding PE is 7.38, 6.82 and 6.22 times respectively, maintaining a "buy" rating.

(This article does not constitute investment advice, and you do so at your own risk)

Editor|Duan Lian, Yi Qijiang, Gai Yuanyuan

Proofreading|Wang Yuelong

The daily economic news is synthesized from Elephant News, Xinhuanet, China Business News, Brokerage Research Reports, public information, etc

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