Great Wall Weipai sold 4,755 units in March, up 36.09% year-on-year and 7.29% month-on-month, and from January to March, the brand sold 14,285 units, up 22.34% year-on-year. Among them, the LATTE DHT (priced at 169,800-189,800 yuan) sold 2,576 units, accounting for 54% of the total sales. According to Wei brand CMO Qiao Xinyu revealed, low-cost models are dragging the overall upward legs of the Wei brand, and the Wei brand will gradually give up the market below 200,000 yuan.
Qiao Xinyu believes that the next 200,000-500,000 yuan level automobile market will usher in rapid growth. Weipai has a total of 5 models in the Mocha series, latte series and Macchiato series, with the starting price of less than 200,000 yuan except for the Mocha DHT-PHEV, and in March sales, the sales volume of Mocha DHT-PHEV was 519 units, accounting for 11% of the total sales. From the current point of view, Wei brand's main sales products are still concentrated in the range below 200,000 yuan, and the brand wants to break through upwards, and the challenge is not small.
Combined with Weipai's latest planning, the brand will launch a latte DHT-PHEV, a medium and large six-seat SUV, a dream come true, a compact retro sedan and two new MPV models. It is expected that the starting price of the above new cars is more than 200,000 yuan, and one of the MPV positions a 6-seat large commercial vehicle, the vehicle size is close to the ideal L9, and the starting price may exceed 300,000 yuan.