Open a new way of playing "oil and electricity at the same price" Whether the latte DHT can break the spell of "high price of new energy"

In 2021, there are two impressive phenomena in china's auto market: on the one hand, the production and sales of new energy vehicles have both exceeded expectations, and on the other hand, the market share of Chinese brand passenger cars has continued to grow year-on-year.

Recently, at the Wei brand latte DHT listing conference, latte DHT with the strength of intelligent DHT and coffee intelligence double blessing, 159,800-179,800 yuan of the price range, aiming at the "new energy + intelligence" dual track, open a new pattern of market competition of "oil and electricity at the same price".

"As we all know, in the fuel era, price is the lifeline of luxury car brands, latte DHT this time with the same price of oil and electricity, breaking the curse of high prices of new energy, eliminating the industry oil and electricity price gap, but also created a new pattern of competition beyond the category." Qiao Xinyu, CMO of Weipai, said with confidence that latte DHT will bring the dividends of technological innovation, product change and brand upgrading to users, so that users can have "the enjoyment of trams, the fuel consumption of hybrids, and the price of fuel vehicles" at the same time.

According to reports, the latte DHT has listed a total of 3 models this time, the 1.5T DHT medium cup is priced at 159,800 yuan, the 1.5T DHT cup is priced at 169,800 yuan, and the 1.5T DHT super cup is priced at 179,800 yuan. At the same time, with the official listing of latte DHT, Weipai also prepared gift packages such as "36 periods of 0 interest, up to 7,000 yuan replacement subsidies, and reducing the threshold for car purchase" for users.

Qiao Xinyu told reporters that as an ideal car for the new generation of advanced users of families, latte DHT is well versed in the pain points of the new generation of cars, and provides "fast, smooth, quiet and provincial" strength covering all car scenes.

For example, he said, in view of the hidden pain of new energy users, latte DHT adopts a dual-motor hybrid topology, which can achieve efficient operation of different loads and multiple working modes. It is understood that the comprehensive fuel consumption of the car's 100 kilometers is as low as 4.9L, and the pure electric mileage reaches 1000KM (according to the actual measurement data of the national standard).

In terms of silence, latte DHT has carried out technological innovation from three channels: sound source, transmission path and noise reduction technology. Thanks to more than 10 sound source optimization designs such as high sound attenuation structures for intake and exhaust, a series of ultra-quiet materials such as 5.0mm acoustic laminated glass, and HARMAN ANC active noise reduction technologies, the car reduces the impact of noise on the cockpit and creates a quiet driving texture.

In terms of smart driving that young consumers are most concerned about, Latte DHT provides a number of leading intelligent driving assistance technologies such as remote control parking, transparent chassis, AEB intersection assistance, ESS automatic emergency steering assistance, navigation-enhanced head-up display and so on. According to reports, latte DHT is equipped with 6 millimeter wave radar, 12 ultrasonic radar, 9 high-definition cameras and other intelligent security configurations, providing more safety for intelligent driving.

Qiao Xinyu said that in the era of intelligence and new energy sweeping the world, latte DHT has rewritten a new chapter in the global oil and electricity competition with new energy categories, fuel vehicle prices, and cross-level product strength, bringing users zero anxiety, high quality and accessible travel concepts.

"Facts have proved that once the purchase cost drops to a certain extent, new energy vehicles can form a dimensionality reduction blow to fuel vehicles." As Cui Dongshu, secretary general of the Passenger Car Market Information Joint Association, said, after the opening of the "same price of oil and electricity", new energy vehicles with low purchase thresholds, better use costs and driving experience are expected to become "fuel vehicle disruptors". (China Youth Daily, China Youth Network reporter Xu Yajie)

Source: China Youth Daily client