Speaking of OTA, we have to mention the current automotive environment, software-defined cars have been engaged in by more and more users and industries, especially after the advent of electrification transformation, OTA and software have become indispensable elements of automobiles.
What is an OTA?
I believe that many people understand that OTA is not in the car, at present, OTA technology and ordinary users are most closely in contact with the mobile phone industry, the whole translation of OTA is "empty download technology", when the mobile phone company launches a new version of the system, it will be through the OTA way, let users download and then install online, through OTA can bring users the latest technical capabilities, as well as solve some software level bugs, so OTA has become a necessary function in the intelligent era.
And in the automotive industry, compared to the mobile phone industry on the software level is somewhat backward, previously, the car's internal algorithms and systems need to be upgraded, the owner of the car to drive the car to the official after-sales, after-sales service network, the need to upgrade the internal computer, through the car OBD port to upgrade and solve the system bug, although it can also bring consumers upgrades and after-sales, but in the use of experience will be very troublesome, after all, every time you want to upgrade and problems, you must open to the official after-sales, each time you need to run a trip, Very troublesome.
Then, in the stage of automobile electrification transformation, many electric vehicle companies, put the software on the very important level of the car, including the current we see many car companies, also attach great importance to the software, and in the electrification stage, OTA technology has been substituted into the automotive field, at present, many electric vehicles and traditional fuel models, also equipped with OTA functions, to bring better convenience to users.
We can also often see the news, a certain model of a certain car brand, the official official OTA upgrade system version, under this version, add N new functions, and in the version after the OTA upgrade, solve some of the bugs and problems used, can bring users a better sense of experience.
OTAs are not a "fig leaf" for car companies
For car companies, OTA technology is installed in automotive products, which can save car companies more time and costs.
When the cars in the traditional industry encounter problems and software bugs inside, they need to recall large areas of cars for depot repairs, in this process, it takes a lot of money and time, and if you can solve some problems through OTA, when such problems occur, you only need to push the system version through OTA, users can upgrade remotely, which not only solves the car problem, but also reduces the cost of time and money, and the user can also be more worry-free, which is indeed a good thing of "killing two birds with one stone".
At the level of industry development and software, OTAs can indeed bring more convenience to users, but at present, in the industry, OTAs have become a "fig leaf" for many enterprises.
At present, the industry has a strange situation, especially in the electric vehicle industry and new power brands, many car companies will "brag" about how strong their products are when releasing models, and even publicize a lot of "black technology" gimmick functions, so that the industry and users are full of curiosity and recognition.
However, after the product was officially launched, many products were delivered to the hands of users, but the functions advertised at the previous conference were not carried, and the general reply of the enterprise was very unified: "At present, the function is in the internal testing stage, and after the test is allowed, it will be pushed to the user online through OTA" and the product purchased by the user is forced to become the "finished product".
Although the company's reply sounds reasonable, the use of these functions is a matter of time, but as a responsible enterprise, the author believes that since the functions that have been publicized at the press conference, they should be implemented on the user products when the car is delivered, which is the performance that the car company should perform.
With the emergence of such problems in a small number of brands, more and more car companies have also seen the "play" and opened a "word game" about OTA, and users have become more victims of car companies' previous "gimmicks", so since the electrification transformation, more and more users have opened self-deprecation and called themselves - leeks.
Write at the end
In the mobile phone industry, OTA is a function that allows products to be updated in real time and can keep pace with the times, so that users can enjoy the most cutting-edge technologies and functions in 2022 even if they buy products in 2020; and in the automotive industry, the functions that were originally bragged about by car companies in 2020 are still unable to experience in 2022, but they should not be.
The author believes that the OTA function is the only way for the development of the car at the software level, and it is indeed able to bring users and car companies more cost savings and time and bring good convenience, but for many car companies, they regard the OTA function as their own "fig leaf", using the "word game" to delay the commitment they should give to the user again and again; the author hopes that in the future, enterprises can be more responsible for users, unify words and deeds, and do what they say.