On April 8, GAC Acura's official website issued an announcement, saying that "in order to further promote the implementation of the electrification strategy, GAC Honda will fully integrate the resources of the GAC Acura brand and join the electrification business." From 2023 onwards, GAC Honda will no longer produce and sell existing products under the GAC Acura brand; adhering to the service concept of 'Sincere Experience', GAC Honda will continue to provide honorable services to GAC Acura car owners through GAC Acura special stores that have joined the electrified sales service network, as well as GAC Honda's related channels, and always protect the rights and interests of car owners."
So far, the recent rumors about the trend of the GAC Acura brand have an official explanation.
On the one hand, this is a reassurance pill for Guangqi Honda to acura owners: GAC Honda not only has the ability, but also has the attitude to provide follow-up corresponding quality services for GAC acura owners.
Even from the perspective of bottom reading, friends who are interested in the Acura brand and have not yet started, can now safely go to the bottom. As far as the CDX and RDX I have tested drive are concerned, the car is really a good car, the sense of quality is very competitive in the same price point products, the driving texture is also very good, and now the price is beautiful, and since there is Guangqi Honda behind the "support", there is no need to worry about the problem of follow-up maintenance.
On the other hand, through this resource integration, GAC Honda has integrated some channels of GAC Acura into the process of electrification business, providing assistance for its acceleration of electrification transformation.
Just last month, Guangqi Honda released a new electric brand e:NP, and will build an independent sales service store for e:NP, and will also open a supermarket store different from the previous special store, taking advantage of the convenient geographical location to become a fast and intuitive offline car purchase platform for customers.
It is reported that Guangqi Honda will build the Guangqi Honda APP electric zone around the electrification series of products, to achieve effective interaction online and offline, and create a more colorful life experience with users. The full integration of GAC Acura brand resources is used by e:NP, which is an effective use of resources that can help GAC Honda speed up electrification.
According to the data, the cumulative sales of new energy vehicles in the mainland in the first two months of this year were 765,000 units, an increase of 154.7% year-on-year, far ahead of the overall market growth rate of 7.5%, and the market penetration rate of new energy vehicles reached 17.9% this year, and showed a trend of continuous acceleration of the market share of alternative fuel vehicles. This year's two sessions of the National People's Congress, on the support of the development of new energy vehicles related policies continue to be introduced, there are reports that "the acceleration point of electrification penetration has emerged, and 2022 will become a key year for the new pattern of the automobile industry".
Combined with this background, GUANGQI Honda's electrification transformation strategy can be described as accurately grasping the opportunity and rapidly promoting the transformation and landing, as a large enterprise with an annual production and sales of more than 700,000 vehicles, from the strategic vision to the landing promotion, GUANGQI Honda has shown strong system strength and super execution.
At the time of the release of the e:NP brand on March 29, GAC Honda's first H-standard pure electric vehicle model e:NP1 was unveiled simultaneously, and the new car was developed based on Honda's new pure electric architecture e:N Architecture, using a new digital pole simplified design language, and will be the first mass production model under Guangqi Honda to apply digital luminous car logos. e: NP1 will have more advanced intelligent capabilities and excellent driving experience. The new car is expected to be officially launched in the first half of this year.
According to official information, Guangqi Honda will launch a pure electric product every year starting this year to enrich the product camp of the e:NP brand and provide consumers with more diversified choices. With the commissioning of a new pure electric plant in 2024, GUANGQI Honda will build a more efficient, intelligent, low-carbon and environmentally friendly production base. By 2030, all new models launched by GAC Honda in China will be hybrid, plug-in hybrid, pure electric and other electrified vehicles.
From the release of the new electric brand, to the official announcement of the integration of resources to speed up the development of electrification, GAC Honda's two major actions are less than half a month apart, this efficiency shows the determination and boldness of GAC Honda to electrify, in terms of actively embracing industrial change, GAC Honda has always been "dare to move the truth, dare to see the real chapter" in terms of quality and speed.