Author 丨Wei Jinqiao
Responsible editor 丨 Luo Chao
Edit 丨 Chic
Market overview: With the joint efforts of Tesla Model 3, Nissan Tianlai, Toyota Camry, BYD Han and Xiaopeng P7 and other models, the mid- and high-end segment of domestic narrow passenger cars increased by 30.3% year-on-year in February, continuing to maintain the previous high trend.
At the same time, in this segment, more than one-third of the models fell sharply, saic-GM's three major mid-to-high-end cars are among them, Buick Regal, Buick LaCrosse and Chevrolet Mai Ruibao fell by 66.0%, 27.5% and 76.0% respectively, which is really a "group annihilation".
As the only remaining achievement of SAIC-GM in the mid-to-high-end car market, Regal will fall below the 100,000-unit mark in 2021, but it will still reach nearly 9,000 units at least in January 2022. Unexpectedly, however, its sales plummeted to 1,826 units in February, a new monthly low in recent years (excluding 34 units in February 2020). In contrast, the decline of LaCrosse can only be regarded as a piece of cake.
But Regal is not the most tragic of the "three brothers", and in February, The sales of Maribao were only three figures. Due to the inability of the Chevrolet brand to support, Mai Ruibao has been down for a long time, especially in the past two years, its transaction price in the terminal market has fallen sharply, and even if it has completed an excellent 12.0% growth in 2021, it still cannot change the fate of its own and even the entire brand decline.
